In this slide, following topics have been covered in context to E-commerce. - What is E-commerce? - Why we need E-commerce? - Impact of E-commerce - E-commerce channels - Top 10 biggest E-commerce companies - Impact on Market and Retailers - Advantages of E-commerce - Disadvantages of E-commerce - Types of E-commerce - Future of E-commerce

1. “E-Commerce”

2. What is E-commerce
• E-commerce, short for electronic commerce, refers to the buying and
selling of goods or services over the internet. E-commerce enables
businesses and consumers to conduct transactions online, making it a
convenient and efficient way for people to purchase products and services
from the comfort of their own homes or offices. There are different types of
e-commerce, including B2B (business-to-business), B2C (business-to-
consumer), and C2C (consumer-to-consumer). E-commerce has
revolutionized the way people shop and do business, and it has become a
major part of the global economy.

3. Why We Need E-commerce
• E-commerce allows customers to choose a product or service they want,
from any supplier, anywhere in the world. You have a much wider choice
than in brick-and-mortar stores. And the freedom to browse without any
stress or hurry is priceless.

4. Impact of E-Commerce
• Electronic commerce expands the marketplace to national and international
markets. It decreases the cost of creating processing, distributing and
retrieving paper based information. The Importance of E-Commerce is very
wide because it reduces the transaction cost. Reduced transaction cost leads
to consumer empowerment.

5. E-Commerce Channels:
• Email marketing.
• Social media marketing.
• Affiliate marketing.
• Referral marketing.
• Paid search engine marketing.
• SMS marketing.
• Search engine optimization.
• Event marketing.

6. TheTop10 e-commerceSitesintheWorld:
• 1. Amazon
• 2. eBay
• 3. AliExpress
• 4. Target
• 5. Walmart
• 6. Alibaba.com
• 7. Rakuten
• 8. JD.com
• 9. Newegg
• 10. Mercado Libre
•

7. Impact on market and retailers
• Economists have theorized that e-commerce ought
to lead to intensified price competition, as it
increases consumers' ability to gather information
about products and prices.
• Research by four economists at the University of
Chicago has found that the growth of online
shopping has also affected industry structure in
two areas that have seen significant growth in e-
commerce, bookshops and travel agencies.

8. Advantages of Ecommerce:
• https://youtube.com/shorts/MmQfAz11tAU?feature=share1.
Cost Effective - The entire financial transactions will eventually
become electronic, so sooner conversion is going to be lower on
cost. It makes every transaction through e-commerce payment a lot
cheaper.
• 2. Higher Margin - E-commerce also enables us to move better with
higher margin for more business safety. Higher margin also means
business with more control as well as flexibility. You can also save
time from the e-commerce.
• 3. Better Productivity - Productivity here means productivity for
both companies and customers. People like to find answers online
because it is faster and cheaper, and it costs a lot cheaper expense as
well for the company.

9. • 4. Quick Comparison - E-commerce also enables you
to compare price among several providers. In the end, it
leads you to smart shopping. People can save more
money while they shop.
• 5. Economy Benefit - E-commerce allows us to make
transaction without any needs on stores, infrastructure
investment, and other common things we find.
Companies only need well built website and customer
service.

10. Disadvantages of E commerce:
• 1. Security - Customers need to be confident and trust
the provider of payment method. Sometimes, we can be
tricked. Examine on integrity and reputation of the web
stores before you decide to buy.
• 2. Scalability of System - A company definitely needs a
well developed website to support numbers of
customers at a time. If your web destination is not well
enough, you better forget it.
• 3. Integrity on Data and System - Customers need
secure access all the time. In addition to it, protection to
data is also essential. Unless the transaction can provide
it, we should refuse for e-commerce.

11. • 4. Products People - People who prefer and focus on
product will not buy online. They will want to feel, try,
and sit on their new couch and bed.
• 5. Customer Service and Relation Problem - They
sometimes forget how essential to build loyal
relationship with customers. Without loyalty from
customers, they will not survive the business.

12. Types of E-commerce:
• Business-to-Consumer (B2C) - In a Business-to-Consumer E-
commerce environment, companies sell their online goods to
consumers who are the end users of their products or services.
Usually, B2C E-commerce web shops have an open access for any
visitor and user.
• Business-to-Business (B2B) - In a Business-to-Business E-
commerce environment, companies sell their online goods to other
companies without being engaged in sales to consumers. In most
B2B E-commerce environments entering the web shop will require a
log in. B2B web shop usually contains customer-specific pricing,
customer-specific assortments and customer-specific discounts.
There are several SaaS B2B eCommerce platforms available.

13. • Consumer-to-Business (C2B)- In a Consumer-to-Business E-
commerce environment, consumers usually post their products
or services online on which companies can post their bids. A
consumer reviews the bids and selects the company that meets
his price expectations.
• Consumer-to-Consumer (C2C) also known as Peer-to-Peer
or (P2P) - In a Consumer-to-Consumer E-commerce
environment consumers sell their goods to other consumers. A
well-known example is eBay. New mobile version gaining a lot
of traction are OfferUP and Close

14. The future of e-commerce
• The future of e-commerce is likely to involve a combination of online and offline experiences, also known as "omnichannel"
retail. This approach aims to provide customers with a seamless shopping experience across all channels, including in-store,
online, and via mobile devices.
• Artificial intelligence (AI) and machine learning will likely play a larger role in e-commerce in the future. For example, AI
could be used to personalize recommendations for customers based on their previous purchases and browsing history.
• Virtual and augmented reality (VR and AR) may also become more prevalent in e-commerce, allowing customers to virtually
try on clothes or see how furniture would look in their homes before making a purchase.
• There may also be an increase in the use of blockchain technology in e-commerce to improve security and facilitate cross-
border transactions.
• Overall, the future of e-commerce is likely to involve the integration of new technologies to provide customers with a more
convenient and personalized shopping experience.

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