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Direct Marketing

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•
S
Siddharth Sharma

This document discusses direct and database marketing. It defines direct marketing as using media with direct reach to customers to generate leads or orders. Database marketing uses customer databases to generate personalized communications. The document outlines how direct marketers gather and analyze customer data, then directly contact customers. It also discusses tools used, advantages like targeting and personalization, and disadvantages like cost and waste. Finally, it provides an overview of Reader's Digest as a prominent direct marketer.

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Direct & Database Marketing Presented by: Siddharth S. Sharma PG 06-02 ISMC 1 ST Batch (2006-08) Assignment
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Tools of Direct & Database Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How it is different from other tools ,[object Object],[object Object],[object Object]
Advantages of using Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages of using Direct Marketing ,[object Object],[object Object],[object Object]
Direct Marketer Reader’s Digest ,[object Object],[object Object],Magazine Select Editions Card & Binder General Books Recorded Music
Direct Marketing - Global ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How We Use Sweepstakes in our Mailings ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Sweepstakes? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                         
How Reader’s Digest do Direct Mailing

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