SlideShare a Scribd company logo
 
Topic Covers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing
Online Marketing ,[object Object],[object Object],[object Object],[object Object]
Online Marketing
Online Marketing & Offline Marketing ,[object Object],[object Object]
Online Marketing & Offline Marketing
Online Marketing Advantages Over Offline marketing ,[object Object],[object Object],[object Object]
Online Marketing Advantages Over Offline marketing ,[object Object],[object Object]
Online Marketing Advantages Over Offline marketing ,[object Object],[object Object]
Online Marketing Advantages Over Offline marketing ,[object Object],[object Object],[object Object],.
Online Disadvantages over Off-line Marketing  ,[object Object],[object Object]
Disadvantages over off-line marketing:   ,[object Object],[object Object],[object Object]
Disadvantages over off-line marketing:   ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Disadvantages over off-line marketing:
[object Object],[object Object],Conclusion  for online marketing  
[object Object],[object Object],[object Object],Different Ways / Methods of Online Marketing      
[object Object],[object Object],[object Object],Different Ways / Methods of Online Marketing      
[object Object],[object Object],[object Object],Different Ways / Methods of Online Marketing      
[object Object],[object Object],[object Object],Different Ways / Methods of Online Marketing      
[object Object],[object Object],[object Object],Different Ways / Methods of Online Marketing      
[object Object],[object Object],[object Object],[object Object],[object Object],Different Ways / Methods of Online Marketing      
[object Object],Search Engine Marketing (SEM)  :   What is SEM ?  
Search Engine Marketing (SEM)  Subset:       SEM PPC SEO SEM SMO
Search Engine Optimisation (SEO)  :    
Search Engine Optimisation (SEO)  :    
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Engine Optimisation (SEO)  :    
Search Engine Optimisation (SEO)  : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],   
PAY Per Click (PPC)  : What Is PPC ? PPC  is an  Internet advertising  model used on  search engines ,  advertising networks , and content sites, such as  blogs ,  search engines  in which advertisers pay their host only when their ad is clicked.  PPC providers   :  Google Adword, Yahoo Search   Marketing,    Microsoft AdCenter  There are  two primary models  for determining cost per click:  1.Flat-rate PPC:  In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click.   
Example PAY Per Click (PPC)  : 2.Bid-based PPC :   In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network.
PAY Per Click (PPC)  : Steps Use in PPC:  Pay Per Click Management in Google PPC Campaign Analysis  Ad Copywriting  Keyword Lists  Landing Page Design AdWords Account Setup  AdWords Management  AdWords Expansion  AdWords Conversion Tracking Pay Per Click Management in Yahoo Yahoo Account Setup  Yahoo Account Management  Yahoo Conversion Tracking  Copying AdWords To YSM
Example PAY Per Click (PPC)  :
Social Media Optimization  (SMO)  : SMO  is a set of methods for generating  publicity  through  social media , online communities and community websites.  Methods of SMO: adding  RSS feeds ,  social news  buttons,  blogging , and incorporating third-party community functionalities like  images  and  videos  . Social media optimization is in many ways connected as a technique to  viral marketing  where word of mouth is created not through friends or family but through the use of networking in  social bookmarking ,  video  and  photo sharing  websites.
Social Media Optimization  (SMO)  : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Optimization  (SMO)  Example:
Social Media Optimization  (SMO)  : ,[object Object]
WEB 2.0  : What Is Web 2.0? Web2.0  refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among users online.  Examples : social-networking sites video-sharing sites wikis blogs mashups
WEB 2.0  : Importance of Web 2.0 Web2.0 applications  encourage  user-generated content  (USG) and  social interaction  online . Web 2.0 is the  business   revolution  in the  computer industry  .
WEB 2.0  : ,[object Object],[object Object],[object Object],[object Object]
WEB 2.0  : How is Web 2.0 changing businesses?   Software as a Service       ->   Enterprise Software   Social Network       ->     Club/Community   Wiki     ->   Team Coordination/ Communication    Blog      ->     Website   RSS     ->     Email      Future     ->     Current
WEB 2.0  : Internationally the Web 2.0 techniques that businesses are experimenting with are RSS feeds, podcasts, wikis, blogs and social networks as these Web 2.0 tools can be extremely powerful in engaging your customers/ partners / suppliers/ employees.  Individually, they also provide utility that can help grow the connection you’re making with your customers.
Grow Your Business : Thank  YOU

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Online Marketing

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  • 7. Online Marketing & Offline Marketing
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  • 24. Search Engine Marketing (SEM) Subset:     SEM PPC SEO SEM SMO
  • 25. Search Engine Optimisation (SEO) :    
  • 26. Search Engine Optimisation (SEO) :    
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  • 29. PAY Per Click (PPC) : What Is PPC ? PPC is an Internet advertising model used on search engines , advertising networks , and content sites, such as blogs , search engines in which advertisers pay their host only when their ad is clicked. PPC providers : Google Adword, Yahoo Search Marketing, Microsoft AdCenter There are two primary models for determining cost per click: 1.Flat-rate PPC: In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click.  
  • 30. Example PAY Per Click (PPC) : 2.Bid-based PPC :   In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network.
  • 31. PAY Per Click (PPC) : Steps Use in PPC: Pay Per Click Management in Google PPC Campaign Analysis Ad Copywriting Keyword Lists Landing Page Design AdWords Account Setup AdWords Management AdWords Expansion AdWords Conversion Tracking Pay Per Click Management in Yahoo Yahoo Account Setup Yahoo Account Management Yahoo Conversion Tracking Copying AdWords To YSM
  • 32. Example PAY Per Click (PPC) :
  • 33. Social Media Optimization (SMO) : SMO is a set of methods for generating publicity through social media , online communities and community websites. Methods of SMO: adding RSS feeds , social news buttons, blogging , and incorporating third-party community functionalities like images and videos . Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking , video and photo sharing websites.
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  • 35. Social Media Optimization (SMO) Example:
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  • 37. WEB 2.0 : What Is Web 2.0? Web2.0 refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among users online. Examples : social-networking sites video-sharing sites wikis blogs mashups
  • 38. WEB 2.0 : Importance of Web 2.0 Web2.0 applications encourage user-generated content (USG) and social interaction online . Web 2.0 is the business revolution in the computer industry .
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  • 40. WEB 2.0 : How is Web 2.0 changing businesses? Software as a Service     -> Enterprise Software Social Network     ->   Club/Community Wiki   -> Team Coordination/ Communication  Blog    ->   Website RSS   ->   Email    Future   ->   Current
  • 41. WEB 2.0 : Internationally the Web 2.0 techniques that businesses are experimenting with are RSS feeds, podcasts, wikis, blogs and social networks as these Web 2.0 tools can be extremely powerful in engaging your customers/ partners / suppliers/ employees. Individually, they also provide utility that can help grow the connection you’re making with your customers.
  • 42. Grow Your Business : Thank YOU