The document is an SIP report on digital marketing practices at Leanport Software Pvt Ltd, focusing on the role of a digital marketing intern. It details various strategies employed, including social media marketing, SEO, and advertising to improve client visibility and engagement. The report concludes with recommendations for enhancing digital marketing efforts and emphasizes the importance of data-driven strategies in the field.

1. An SIP Report on Digital
Marketing Practices at
Leanport Software Pvt Ltd.
Under the guidance of
Mr.Kapil Matta
Asst Prof
Presented by,
Sadiah
MBA (Gen) 3rd Sem
Enrollment no:2018-502-092

2. Company Profile
Name of the company
Year of establishment
Geographical served
Headquarter
Nature of business
Services
Website
Slogan
Leanport Software Pvt Ltd
2011
India, USA, Germany
Berlin, Germany
Service Provider of Web solutions
Web design, Web development, Digital
marketing, App Development
www.leanport.com
Your Port For Lean Business

3. Company Overview
Leanport is a complete web solution provider that consult, plan and
implement your entire web promotion strategy. From developing a
modern website for your business to redesigning your old website, from
Social Media Marketing to Search Engine Optimization,
Leanport’s Mission
“Design and Develop best sites with innovative products and creative
ideas to make our client’s business soar”
Leanport’s Vision
“Being Process-Driven, Growth-Oriented, and Client-Centric
organization to provide innovative web solutions and end-to-end service
support to our Clients Globally”

4. Company Structure
Department Structure

5. Internship Summary
Job Profile : Digital Marketing Intern
Area of work : Social Media Marketing, SEO, Google Ads,
Google Analytics, Amazon ads management.
No.of clients : 2 (Tempting Home & Limofahr)
assigned
Objectives : To Improve Clients’ Website traffic and social media
presence and Ranking on Google SERP .

6. A Brief Introduction to Digital Marketing
Digital marketing is the marketing of
products or services using digital
technologies, mainly on the Internet, but
also including mobile phones, display
advertising, and any other digital medium.
The key objective is to promote brands
through various forms of digital media.

7. Digital Marketing Channels
● Search Engine Optimization
● Search Engine Marketing
● Social Media Marketing
● Email marketing
● Pay Per Click Advertising
● Content Marketing
● Affiliate Marketing
● Influencers Marketing

8. Clients’ Overview
● An E-commerce website
● Premium Quality Home Decorating Products
● Vases ,Table Lamps, Hanging Lights, Statues etc.
● Super quality products made exclusively in India
● Website that provides online taxi and limousines booking
services.
● Mobility in across 303 cities covering major 35 countries
such as India, Germany , US, UK etc
● Offers the best class vehicles with experienced and
trained chauffeurs.
NOTE : I cannot disclose the name of the clients as per the company policy.

9. Roles and Responsibilities in Temptinghome.com
Step Ⅰ - Identifying ways of promotion and advertising
Step Ⅱ- Displaying Ads
Step Ⅲ- Measuring Return on investment
Identifying ways of promotion and advertising
1. Social Media Marketing
- Facebook
- Instagram
- Twitter
- Pinterest
- Whatsapp
2. Search Engine Optimization
3. Amazon Marketing

10. 1. Daily schedule of social media activities
● Posting interactive content like photos and videos of the products which will drive the
customers towards the official website of the company.
● Adding products to the Facebook Marketplace.
● Posting about offers and discounts.
● Replying to customers comments and queries regarding the products and services.
● Encourage users who are active on the page by promoting our content by writing blogs
● Creating appealing ads using Facebook ad campaign

11. 2.Search Engine Optimization
Types Of SEO performed:
1) On-Page Optimization
2) Off-Page Optimization
1) On page Optimization
● SEO Audit
● Competition analysis
● Keyword research
● Updating Meta Tags
● Updating Meta descriptions
● Optimizing images to increase page speeds
● Setting up Analytics and webmaster stage
SEO is the process of improving the rank of a website on Google SERP
2) Off page Optimization
● Link building
● Article Submission and
blog posting
● Answering online quora
questions
● Submitting online
directories
● Social Media Activities
Tools used :
Google Analytics Tools
Google Webmaster Tools
Semrush SEO Toolkit
Ahrefs SEO Tool
Google Adwords
keyword planner
Ubersuggest

12. Screenshots of Article Writing and
Blog posting
Classified Ads
Buy Indian handicraft vase for home decoration
“If you are looking for authentic Indian handicraft Vase online then visit
www.temptinghome.com and find great collection of decorative & designer
vases for your home with Superior quality that are crafted & made exclusively
in India. For more details, call us at +91 8851061938 and email at
info@temptinghome.com.”

13. 3. Amazon Marketing
The company then decided to sell its products on Amazon under different brand name ‘Alnico Decor’
● Product listing
● Inventory Management
● Creating ad campaigns
● Running Ads and Targeting customers
that are relevant
● Measuring return on investment

14. Roles and Responsibilities in Limofahr.com
1. Social Media Marketing (Facebook)
2. Search Engine Marketing (Google ads)
Identifying ways of promotion and advertising

15. Facebook Marketing
● Posting daily updates on Facebook to increase brand awareness.
● Running and monitoring Facebook ads to increase engagements
and reach.
Details of the ad
Daily budget ₹410.64 INR (including estimated tax)
Amount spent ₹3,494.49 INR
Duration 10 days
End date Apr 8, 2019
Date created Mar 29, 2019
Created by Limo Fahr
Audience Name United Arab Emirates: Dubai (+25 mi) Dubai, 18 -
65+
Location United Arab Emirates: Dubai (+25 mi) Dubai
Age 18 - 65+

16. Search Engine Marketing
Step 1. Creating appealing ads and promotions using software “Adwords”
● Campaign
● Ad groups
● Advertisement
● Keywords
● Budgets
Step 2. Displaying ads and promotions

17. Step 4. Measuring Return on investment.
Below is panel where return on investment is measured in terms of:
1. Clicks – It is count of how many users have clicked on the ads.
2. CTR – How many times the ad was shown by Google
3. Cost – How much per click of the ad costs.
Given below is a screenshot of the keywords that we used.

18. Relevance of work done to Management
IMPORTANCE OF DIGITAL MARKETING
● Reaches People Where They Spend Their Time & Money
● More targeting
● Global advertisement
● Can be hyper-personalized
● More advanced analytics
● Easy to scale and adopt
➔ 4.2 billion internet users in the world.
➔ India has 483 million internet users .
➔ Projected to grow further 666.4
million.
➔ Potential to reach 4.2 billion people
in the world.

19. IMPACT OF WORK DONE ON THE ORGANIZATION
DATA ANALYSIS
Part 1 a) Temptinghome.com
Social Media contributes to about 57% of the sales of Tempting Home products.

20. Part 1 b) Alnico Decor

21. Part 2 (Limofahr)
Facebook ads Google Ads

22. KEY LEARNINGS
● Challenges and opportunities for digital marketing in India.
● Basic understanding of SEO, SEM, SMM
● Experience of the corporate feeling
● Practice what was learnt in the first year of the MBA
curriculum.
● Teamwork
● Time management
● Formal communication
● Healthy Competition

23. Limitations and Challenges Faced
● Generating traffics and leads
● Generating the return on investment
● Securing Enough Budgets
● Product returns on Amazon

24. RECOMMENDATIONS TO THE DEPARTMENT
TEMPTING HOME
1. Influencer Marketing
2.Videos about products or reviews on Youtube/Vimeo
3. High definition lifestyle photoshoot of the products
4. Physical offline store
LIMOFAHR
1.More focus should be given on Search Engine Optimization of the website and the blog.
2.Users who are currently using competitors’ service can be converted to Limofahr Customers by using the
forums or review sites and comparing the advantages & benefits that Limofahr offers.

25. CONCLUSION
● Area of interest
● Marketing strategy and planning is a key factor
● Making plan based on data and reports
● Continuous information of what is happening around the world.

26. Thank you….