Online Classifieds aims to be the global number 1 in online classifieds by seizing digital growth opportunities in core markets. It has established a European footprint as the number 1 player in various categories and countries. It is now looking to establish the same global presence by launching new operations and entering partnerships in South America and Asia. Online Classifieds has a long track record of revenue growth and uses a pipeline approach to launch, develop and establish new classified sites from startup to market leader. It continues to invest heavily to drive traffic, volume and leadership in key markets while also having a positive environmental impact by enabling reuse.

1. Online
Classifieds –
history and
ambitions
Rolv Erik Ryssdal, CEO
Helsinki, 6 February 2014
Q4 2012
1

2. Our two strategic pillars
Media Houses
Online Classifieds
New Online
Services
We aim to be the global number
1 in Online Classifieds
Advanced
data analytics
Seizing the digital growth
opportunity in core markets
Customer
insights
Payment
services
Powerful brands and digital platforms
reaching ever more readers
Technology
platforms
Organization &
Competence
2

3. The Blocket adventure –
where it all began…

4. Today, we have an established
European footprint…
#1 positions
BRANDS
CATEGORIES
ALL VERTICALS
CARS + GENERAL
CARS + GENERAL
JOBS, GENERAL, R
EAL
ESTATE, CARS
CARS + GENERAL
JOBS, GENERAL, R
EAL
ESTATE, CARS
CARS + GENERAL
NOTE: Revenue figures in MNOK
Operations in Established phase
Operations in Investment phase
4

5. …. and are about to establish
the same on a global basis
Presence with local organization
“Shotgun“ launch – remote launch w/o local organization

6. Online Classifieds
Long term growth track record
Revenue development, Online Classifieds
NOK million
4,500
+13% Jan-Sept 2013
3,000
1,500
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2011
2012
LTM
6

7. Joint Ventures in South America and Asia
Exciting partnership with Telenor
+
 One of the global leaders in Online
classifieds
 One of the leading global telecom
providers
 Reaching around 100 million people
 150 million mobile customers
 Early mover with 15 years of
 Large player in emerging markets
experience
 Roll out strategy based on proven
concepts and insights from key
European markets
 Deep insight into mobile Internet
technology and usage
 Long term industrial partner with
solid financial capacity
7

8. How we operate:
Our “creating winners” pipeline
Launch
Startup
Traction
Established

9. A good mix of outright winners
and very promising challengers
Large established
- Consistent strong performance
Other established
- Large untapped potential
Investment phase
– for long-term growth
2,333
2,000
1,663
1,317
1,139
930
713
664
569
162
164
190
-259
-419
-719
Jan-Sep 11
Jan-Sep 12
Revenue
Jan-Sep 13
EBITDA
Jan-Sep 11
Jan-Sep 12
Revenue
Jan-Sep 13
EBITDA
Jan-Sep 11
Jan-Sep 12
Jan-Sep 13
EBITDA
Figures in NOK million
9

10. Blocket’s positive impact
on the environment is
impressive!
Source: IVL, SvenskaMiljöinstitutet
10

11. We continue to invest –
it is good business, good for people
and good for the environment
 Significant step up in
investments in 2013 has
yielded strong growth in
traffic and volume
 On a clear path to leadership
in several markets
 Continued high investments
in New ventures to be
expected going forward
11