2. Sequence of Presentation
•Objective
•About
•Initially Product from Main Company to Flipkart(PMCF)
•Process System
1. Product delivery from Flipkart to customer
2. Return from customer to Flipkart
3. Third party selling
Each Process Risk and their solution
•Features that help Flipkart
3. Objective
•Study the Supply chain of Flipkart
•Risk assessment of the firm
•Alternative solutions to tackle the risk
4. About
•Flipkart is an E-Commerce company established in 2007
by Sachin Bansal and Binny Bansal
•It is registered in Singapore, with headquarters at
Bangalore, Karnataka
•Initially only book category was there
•Currently Flipkart has following Categories
1. Electronics
2. Home and Kitchen
3. Men, Women and Kids
4. Book and Media
6. Initially Product from Main
Company to Flipkart(PMCF)
•Dealing with the company at what price they would offer
and at what quantity
•Discounts to Flipkart
•One major factor we observe is continuously price
changing even sometimes in an hour, Flipkart tries to
maintain price and profit margins by sometimes charge
high price or sometimes charge low price for every
product
7. Risk in Initially PMCF
•If company delayed to send product to their main
warehouses then Flipkart has to bear a loss of losing
customer i.e. the have to show product “OUT OF STOCK”
•If Company giving same product at low cost to other
competitor E-Commerce company then also a risk of
losing customer
8. Solution to PMCF
•Company and Flipkart should make tie-ups or make some
contacts that both will be benefitted
•From last 1 year is sending notification, the Flipkart is
mailing when the product comes to stock, this is step
initiated by Flipkart to keep customer retain
•Like Email Notification they can also send Message to
customers this can also be implemented
9. Three things
1. Product delivery from Flipkart to customer
2. Return from customer to Flipkart
3. Third party selling
Process System
10. • Order Fulfillment Process
• Order placed by customer on Website
• Order downloader to OMS
• Inventory Allocated against that order
• Pick list generated & Picking Done
• Order Packing is Performed (INVOICE & SHIPPING LABEL)
• Order shifted from warehouse
Product delivery from Flipkart
to customer
11.
12. First Register (Sign up) on website
On front end customer view all the products
Apart from Flipkart delivery option you also get other sellers
Clear image of products specification, price, warranty, review
Combo Offers, compare, refining options
Website
16. • Database system continuously increased
• Continuous monitoring of number of person
visiting website
• More security
Solution to Website
17. •Customer places order i.e. add to cart
•Writing the name and delivery address
•Payment option
•Internet Banking, E-Gift Voucher (eGV),
Cash on Delivery and Wallet to make your
purchase.
•Internet Banking, E-Gift Voucher (eGV),
Cash on Delivery and Wallet to make your
purchase.
Ordering Process
18. •Cash on delivery limit is Rs.50000
•Standard charges of Rs.40 if less than
Rs.500 order if more than Rs.500 than
free delivery
19. •Rs.500 is more
•Payment made in Internet banking but
transaction failed
Risk in Ordering Process
20. •Previously at start of Flipkart in 2007 it was free delivery
for shopping more than Rs.200 but now it is increased to
Rs.500, So it should be again To Rs.200 or competitors may
use it for their growth
•They should make tie up with bank so that within an hour
the cash is again deposited to customer account
Solution to Ordering Process
21. • Whenever Customer places order of any product,
Invoice mentioned the title followed by barcode
• This code of numbers such as 3-4-5 indicate the
product location and warehouse
• Computer send signals to the workers wireless
receivers them which items had to be picked off
themselves
• The item taken from the selves are placed in large
green crate which contained the order from different
customers
• When crates gets filled they are passed to central
point
Order Management System
22. • Each customer order is placed in a separate cardboard
box
• Flipkart has his their own system of logistics i.e. Ekart
Logistics
23. •Person picking wrong order
•Temporary error in system
•System Corrupt in any location
•Work delay by workers in the ware house
Risk in OMS
24. •Person should be well trained in their work of pick the
orders
•Alternative backup should be make to each entry outside
the warehouse at some location
•Incase of Temporary error, even manual documentation
for some time can be made and then updated in system
till the temporary error is eliminated
•Alarming to person by using technology i.e. Wakitaki so
that no delay in work
Solution to OMS
25. •They do data mining, in which
1. They see viewers view which products more
2. People add to their watch list (which is directly
available in Flipkart website)
3. Flipkart keep inventory of a particular product which is
continuously demanded by customers
• They are send to nearest hub to the customers
Inventory Management
26. For some products or new products introduced by other
company directly to Flipkart
•Back to Back Order fulfillment - Call Vendor Immediately
•Drop Shipment - Give the vendor for fulfillment of order
•Make to order – In this case order are taken from
customer and P.O. is raised
If inventory is not stocked
27. •If any product inventory is stored more it would be a loss
to Flipkart
•Product warehouse if not maintained properly then
damage product in warehouse itself will be loss
•Some product is in large demand and company fails to
deliver to Flipkart
Risk in Inventory Management
28. •They should standardize procedure in handling products
•They are having 5 main warehouses in India so rating to
each warehouse and ware house which reduce or zero
losses made the person who are working in that ware
house may get some benefit, It would crate a healthy
atmosphere
•Continuous supervision in warehouse
•Observing trend of the product and maintaining some
safety stock
Solution to Inventory
Management
29. •After the Order is picked Packing in a box with invoice,
shipping label and kept for shipment
•It is transported to the nearest hub then to the customer
•Flipkart by own have small 150 hubs across PAN India
•Customer gets updates all the tracking details of products
by Tracking ID via website, Message on registered number
•Customer Signs and receive the product
Transportation from Warehouse
to Customer
30. •The person who is delivering product that bag must not
be overloaded
•On road accident occurred
•Customer not present at his address
Risk in Transportation from
Warehouse to Customer
31. •Standardize weight should for caring products in each
bags as per products
•Insurance should be made for the products for damage
or loss if not possible for all products then products
costing for more the Rs.30000 their insurance should be
made
•Recently i.e from last 5 months Flipkart call to customers
when the products reaches to nearest hub
Solution in Transportation from
Warehouse to Customer
32. • Call No. 1800 208 9898
• Provide name, contact no., Order ID
• Confirmation mail and Return ID
• Order will be picked from Customer address
Return from customer to
Flipkart
33. •For Customer, Flipkart has given a time span of 30 days to
return the product in which customer can take the
replacement of the product
•Customer just have to call the toll free number give his
details of product, he will be give returning ID and day for
returning product
•The delivery boy simply write the problem of the
products and takes it and give replacement
Returning process
34. •Customer may damage the product and say any problem
and get replacement, loss to Flipkart
•Competitors can use this returning method and take
company to loss
•Returning or replacement is time and money loss to the
firm
•Customer not present at returning or replacement day
Risk in Returning process
35. •30 days should be reduced to 7days i.e. week
•Monitor the person who is always replacing the product
•If possible products should be checked on spot
•Give a call to the customer that he is present or not on
the day
Solution to Returning process
36. •Flipkart for expanding their network and business they
have taken step of third party selling
•Other than Flipkart shopping option i.e W.S.Retail we
have also other sellers to buy that same product
•It’s a boon to Flipkart where Ekart Logistics cant reach
this local sellers reach
•Simple thing is only a seller has to register in
www.sellers.flipkart.com by providing all his contact
details, document verification, store location and he can
start selling in the website
•The sellers only uses platform of Flipkart but has its own
policy of replacement, standard charges of
Delivery, payment options and all
Third party selling
37.
38. •If third party sellers continuously supply damaged
product to the customer also delay of products to the
customer than a bad image will be created in the mind of
customers
• If the seller sells in less amount than Flipkart than
customer may move from W.S.Retail to local seller selling
on Website
Risk in Third party selling
39. •Continuous monitoring and tracking of orders should be
done
•Those sellers whose complaints are coming more Flipkart
can terminate the contract that provision has to me made
•Some profit margin should be shared by sellers or annual
cost to be given to Flipkart for using their website
Solution to Third party selling
40. •Returning policy of 30 days attract to customers
•Largest customer base in recent years
•Third party selling helps Flipkart to reach each and every
customer where their own logistics cant reach
•Many products at less price that local shop offers also
combo offers attract more customers
•In the recent years much improvement in tracking
delivery of products to customers
•Variety of products at one platform i.e. website
Features that help Flipkart
