441 preso

1. Jacky Li (lijacky)

2. Personas

3. Problems
● New and niche
businesses have a hard
time finding ground in
online markets
● Consumers want reliable
sellers for used goods

4. Seller Side

5. Buyer Side

6. Additional Products

7. Finances

8. Business Model (C2C)
● Listing and Sales
Fees
● eBay services
● Advertising and
Promoted Listings

9. eBay’s history
● September 1995, Pierre Omidyar
creates AuctionWeb
● 1997 Seller feedback introduced
● Rebrand to eBay

10. eBay’s history
● Acquired for $1.5 Billion in 2002
● Acquired for $310 million in 2007

11. eBay’s history
● In 2012 adds Global Shipping Program
● In 2015 Ebay and PayPal
become independent
companies
● Devin Wenig replaces John
Donahoe as CEO

12. Hot Hot Hot
● Mobile App
● Image Searching
● Buy Now Approach

13. Secret Sauce?
● Go to place for collectable
and unique goods
● Seller centric model

14. Competition
Shipping Niche goods Revenue Membership
Depends Yes $10.9B No
One-Day Shipping No $252.1B Yes
Next-Day Shipping No $518B No

15. Predictions
● Movement towards Buy Now
and Fast Shipping
○ Managed Payment and Managed
Deliveries
● Possible division amongst
current assets like in 2015
● Pulling ahead of Amazon and
Walmart?
○ Not likely

16. Works cited
https://www.statista.com/topics/2181/ebay/
https://fortune.com/2015/07/19/ebay-independence/
https://crazylister.com/blog/top-selling-items-on-ebay/
https://www.businessinsider.com/ebays-growth-slowing-2018-7
https://www.fool.com/investing/2019/01/11/why-ebay-stock-fell-25-in-2018.aspx
https://www.fool.com/investing/2018/11/04/ebay-enters-a-new-phase-of-slower-growth.aspx
https://www.ebayinc.com/company/our-history/
https://www.thebalancesmb.com/paypal-working-on-ebay-1140193#targetText=Seller%20Receives%20Funds.,to%20make%20other%
20purchases%20online.
https://www.huffpost.com/entry/ebay-auctions_n_3346307?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&gu
ce_referrer_sig=AQAAAI1Y3YqSEJBSGPA2G9yX6Q87CbY1S78vXD0pvK5YKmZXcC0Aogjc26QsjaqbLR7McdyPBe-JRlo57adXBJ34
TRR3sJIKtfsXRRAgQpF6Q5sEi7vFZ8TbAfTtOBJVU5DXTHfkLLfkVFunrcIT42UPGkLL2NnUNZTGNXxdUVm5mkHr#targetText=This%
20month%2C%20a%20study%20from,any%20other%20e%2Dcommerce%20site.

17. Works cited continued
https://www.thebalancesmb.com/choose-ebay-listing-format-1140527
https://smallbiztrends.com/2018/03/ebay-statistics-march-2018.html
https://www.thebalancesmb.com/ebay-business-4161533
https://tinuiti.com/blog/amazon/selling-on-amazon-vs-ebay/
https://www.thebalancesmb.com/reasons-to-choose-ebay-over-amazon-for-selling-1140406
https://www.statista.com/statistics/242235/number-of-ebays-total-active-users/
https://www.ebayinc.com/stories/news/ebay-managed-payments-germany/
https://www.statista.com/statistics/242235/number-of-ebays-total-active-users/