Creative Director vs. Design Director: Key Differences for Recruiters
London Rebels of Recruiting Roadshow | Roddy Temperley from SDL
1. SDL Proprietary and Confidential
Staging Our Rebellion
Harnessing our culture, conquering
engagement and attracting top talent
Roddy Temperley
22 September 2015
2. 2
Agenda
○ SDL
○ Starting Point
○ 4 Step Plan
○ Results
○ HR Evolution Leading to Revolution
○ Our Future
3. 3
Powering
campaigns
for 400+
global brands
3700
Employees Worldwide
Founded in 1992
Driving $16B
in annual online
revenue with our
eCommerce
technology
Leader in
web content
management,
receiving top
analyst rankings
since 2001
Enabling
companies to
communicate in
100+
countries
13 BILLION
words translated
every month by
SDL language
services and
technology
54
offices
37
countries
1500
enterprise
customers
SDL powers
customer
experience for
79 of the top 100
global brands
400
partners
4. 4
○ Overly complex operating
environment
– Created confusion internally and
externally!
○ No integrated approach to HR
○ No employee engagement
○ Minimal investment available
○ External perception of SDL
was negative
Starting Point
6. 66
Our Strategy
Create a unified employee base under One SDL and
improve the external perception of SDL
7. 7
Our 4 Step Plan
Address broken systems
Improve communication
Tackle external perceptions
Build the right team1
2
3
4
8. 1. Build the Right Team
Put the right people in the right
positions with the right focus to
create value
Champion One SDL: build our
behavior and working practices to
establish a single company
culture
9. 99
Sought feedback from the
employees to identify key areas of
dissatisfaction to address
• HR systems
• Performance Management
• Intranet
• Training and learning programs
2. Address Broken Systems
10. 10
3. Improve Communication
o Employee surveys
o Employee workshops
o Newsletters
o Site leaders
o CSR initiatives
o Company Updates
o Executive buy-in and accountability
Employees loved
our culture, but it
wasn’t reflected
externally
11. 1111
ü Actively encouraged employees to
leave reviews
ü Embraced the medium
ü Created transparency
ü Embraced feedback
ü Responded to reviews
4. Tackle External Perceptions
12. 12
+91% participation
in employee survey
CEO approval
rating from
56% to 88%
From 2.5 to 3.7
on Glassdoor
Recommend to a
Friend from 45%
to 71%
14. 1414
Our journey is not yet complete, but we have made
enormous progress in our transformation
15. 15
HR Evolution Leading to Revolution
Personnel
administration
Employee
welfare
Processes
Human
Resources
Business
Partners &
Centres of
Excellence
People
Stewardship
+
Culture
+
Environment
16. 16
Giving
employees a
future with SDL
Partnering with
employees every
step of the way
Leadership
embracing
employee
engagement
Our Future