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SDL  Proprietary  and  Confidential
Staging  Our  Rebellion
Harnessing  our  culture,  conquering  
engagement  and  attracting  top  talent
Roddy  Temperley
22  September  2015
2
Agenda
○ SDL
○ Starting  Point
○ 4  Step  Plan
○ Results
○ HR  Evolution  Leading  to  Revolution  
○ Our  Future
3
Powering  
campaigns  
for  400+
global  brands
3700
Employees  Worldwide
Founded  in  1992
Driving  $16B  
in  annual  online  
revenue  with  our  
eCommerce  
technology
Leader  in  
web  content  
management,  
receiving  top  
analyst  rankings  
since  2001
Enabling  
companies  to  
communicate  in  
100+  
countries
13  BILLION  
words  translated  
every  month  by  
SDL  language  
services  and  
technology
54
offices
37
countries
1500
enterprise  
customers
SDL  powers  
customer  
experience  for  
79  of  the  top  100  
global  brands
400
partners
4
○ Overly  complex  operating  
environment  
– Created  confusion  internally  and  
externally!
○ No  integrated  approach  to  HR
○ No  employee  engagement
○ Minimal  investment  available
○ External  perception  of  SDL  
was  negative
Starting  Point
55
66
Our  Strategy
Create  a  unified  employee  base  under  One  SDL  and  
improve  the  external  perception  of  SDL  
7
Our  4  Step  Plan
Address  broken  systems
Improve  communication
Tackle  external  perceptions
Build  the  right  team1
2
3
4
1.  Build  the  Right  Team
Put  the  right  people  in  the  right  
positions  with  the  right  focus  to  
create  value  
Champion  One  SDL:  build  our  
behavior  and  working  practices  to  
establish  a  single  company  
culture
99
Sought  feedback  from  the  
employees  to  identify  key  areas  of  
dissatisfaction  to  address
• HR  systems
• Performance  Management
• Intranet
• Training  and  learning  programs
2.  Address  Broken  Systems
10
3.  Improve  Communication
o Employee  surveys
o Employee  workshops
o Newsletters
o Site  leaders
o CSR  initiatives
o Company  Updates
o Executive  buy-­in  and  accountability
Employees  loved  
our  culture,  but  it  
wasn’t  reflected  
externally
1111
ü Actively  encouraged  employees  to  
leave  reviews
ü Embraced  the  medium
ü Created  transparency
ü Embraced  feedback
ü Responded  to  reviews
4.  Tackle  External  Perceptions
12
+91%  participation  
in  employee  survey
CEO  approval  
rating  from  
56%  to  88%
From  2.5  to  3.7  
on  Glassdoor
Recommend  to  a  
Friend  from  45%  
to  71%
1313
Better  cultural  alignment
Greater  flexibility  and  reach
Reduced  agency  fees  by  50%
Social  
Recruiting
1414
Our  journey  is  not  yet  complete,  but  we  have  made  
enormous  progress  in  our  transformation
15
HR  Evolution  Leading  to  Revolution  
Personnel  
administration  
Employee  
welfare  
Processes
Human  
Resources
Business  
Partners  &  
Centres  of  
Excellence
People
Stewardship
+
Culture
+
Environment
16
Giving  
employees a  
future  with  SDL
Partnering  with  
employees  every  
step  of  the  way
Leadership  
embracing  
employee  
engagement
Our  Future
Copyright   ©  2008-­2015   SDL   plc.  All  rights  reserved. All   company  names,   brand  names,   trademarks,  
service  marks,  images   and  logos  are   the  property  of  their  respective  owners.
This  presentation   and  its  content  are  SDL   confidential  unless  otherwise   specified,  and  may   not  be  
copied,  used  or  distributed  except  as  authorised   by  SDL.
Global  Customer  Experience  Management

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London Rebels of Recruiting Roadshow | Roddy Temperley from SDL

  • 1. SDL  Proprietary  and  Confidential Staging  Our  Rebellion Harnessing  our  culture,  conquering   engagement  and  attracting  top  talent Roddy  Temperley 22  September  2015
  • 2. 2 Agenda ○ SDL ○ Starting  Point ○ 4  Step  Plan ○ Results ○ HR  Evolution  Leading  to  Revolution   ○ Our  Future
  • 3. 3 Powering   campaigns   for  400+ global  brands 3700 Employees  Worldwide Founded  in  1992 Driving  $16B   in  annual  online   revenue  with  our   eCommerce   technology Leader  in   web  content   management,   receiving  top   analyst  rankings   since  2001 Enabling   companies  to   communicate  in   100+   countries 13  BILLION   words  translated   every  month  by   SDL  language   services  and   technology 54 offices 37 countries 1500 enterprise   customers SDL  powers   customer   experience  for   79  of  the  top  100   global  brands 400 partners
  • 4. 4 ○ Overly  complex  operating   environment   – Created  confusion  internally  and   externally! ○ No  integrated  approach  to  HR ○ No  employee  engagement ○ Minimal  investment  available ○ External  perception  of  SDL   was  negative Starting  Point
  • 5. 55
  • 6. 66 Our  Strategy Create  a  unified  employee  base  under  One  SDL  and   improve  the  external  perception  of  SDL  
  • 7. 7 Our  4  Step  Plan Address  broken  systems Improve  communication Tackle  external  perceptions Build  the  right  team1 2 3 4
  • 8. 1.  Build  the  Right  Team Put  the  right  people  in  the  right   positions  with  the  right  focus  to   create  value   Champion  One  SDL:  build  our   behavior  and  working  practices  to   establish  a  single  company   culture
  • 9. 99 Sought  feedback  from  the   employees  to  identify  key  areas  of   dissatisfaction  to  address • HR  systems • Performance  Management • Intranet • Training  and  learning  programs 2.  Address  Broken  Systems
  • 10. 10 3.  Improve  Communication o Employee  surveys o Employee  workshops o Newsletters o Site  leaders o CSR  initiatives o Company  Updates o Executive  buy-­in  and  accountability Employees  loved   our  culture,  but  it   wasn’t  reflected   externally
  • 11. 1111 ü Actively  encouraged  employees  to   leave  reviews ü Embraced  the  medium ü Created  transparency ü Embraced  feedback ü Responded  to  reviews 4.  Tackle  External  Perceptions
  • 12. 12 +91%  participation   in  employee  survey CEO  approval   rating  from   56%  to  88% From  2.5  to  3.7   on  Glassdoor Recommend  to  a   Friend  from  45%   to  71%
  • 13. 1313 Better  cultural  alignment Greater  flexibility  and  reach Reduced  agency  fees  by  50% Social   Recruiting
  • 14. 1414 Our  journey  is  not  yet  complete,  but  we  have  made   enormous  progress  in  our  transformation
  • 15. 15 HR  Evolution  Leading  to  Revolution   Personnel   administration   Employee   welfare   Processes Human   Resources Business   Partners  &   Centres  of   Excellence People Stewardship + Culture + Environment
  • 16. 16 Giving   employees a   future  with  SDL Partnering  with   employees  every   step  of  the  way Leadership   embracing   employee   engagement Our  Future
  • 17.
  • 18. Copyright   ©  2008-­2015   SDL   plc.  All  rights  reserved. All   company  names,   brand  names,   trademarks,   service  marks,  images   and  logos  are   the  property  of  their  respective  owners. This  presentation   and  its  content  are  SDL   confidential  unless  otherwise   specified,  and  may   not  be   copied,  used  or  distributed  except  as  authorised   by  SDL. Global  Customer  Experience  Management