This document provides an overview of learning topics at different levels within AIESEC. It includes topics such as product knowledge, exchange processes, supply and demand management, cross-cultural communication, customer loyalty, and sales training for basic levels. More intermediate topics cover national programs, project management, country-to-country partnerships, and showcasing promoters' stories. Advanced levels explore product development, selection process optimization, off-peak marketing, and university relations. The most mature topics are on customer loyalty for organizations, process optimization, and developing a promoters strategy. The document outlines the content, objectives, and target audience for each learning topic level within AIESEC.

1. Learning Flow

2. Remember!

4. All Levels

5. TOPIC
CONTENT
OBJECTIVES
PRODUCT
KNOWLEDGE


EXCHANGE
PROCESSES
 Exchange process flow and yearly
timeline
 MyAIESEC.net management
SUPPLY &
DEMAND
MANAGEMENT
 Supply and demand theory and
necessity
 MyAIESEC.net management
INNER&OUTER
JOURNEY
 Why and how and what of inner and
outer journey in AIESEC
 Delivery of I&O journey to our customers
 Understand how AIESEC develops
leadership through I&O journey and know
how to support our customers to go
through an intense I&O journey
CUSTOMER
EXPERIENCE
MANAGEMENT
 Why, how and what of CEM?
 Co-delivery
 Infosystems management (e.g
CustomerGauge)
 Data analysis and usage (plan)
 Understand the importance of customer
experience management and know how
to use the resources (data, partners) we
have to create strategies for improvement
Relevance of the product in the society
What is a product and product life cycle
 Know the elements of products (price,
brand, quality, value, customer segments,
etc.) and the different stages of products
 Understand the exchange process from
Subscription until Completed
 Know how to use all the functions on
myaiesec.net for exchange management
to make the process fast and effective
TARGET
Members,
Leaders,
VPs

6. TOPIC
CONTENT
TARGET
CROSS-CULTURAL
COMMUNICATION
CUSTOMER
LOYALTY FOR
STUDENTS
SALES TRAINING
INTEGRATED XPs
Why and how of issue segmentation for
GCDP in AIESEC
Changes in product and process
management in the LC

Understand why issue segmentation was
created and how to work with this model in
the LC (changes in processes, product
development, structures)


Hofstede’s cultural dimensions
Behaviours and attitude needed for
effective cross-cultural communication

Understand the 5 cultural dimensions of
Hofstede and how to adapt communication
based on that




Building a customer relationship with
students (since EwA)
Minimums of EP preparation
How to satisfy our customers
Understand the standards and extra
deliveries in oGCDP in order to have
promoters and develop leadership
Leaders &
VPs


Basic sales knowledge and techniques
Practice sales of our products

Understand the process of sales and know
how to deliver a full selling cycle
Members,
Leaders,
VPs

ISSUE-BASED
SEGMENTATION

OBJECTIVES
The why of reintegration for AIESEC and
the EP
Integration and reintegration process
flow, activities, synergies
Internal pipeline management

Know the contact points and messages to the
EP to reintegrate them into the LC (TMP or
TLP)
Know how to package oGCDP product to our
members




Leaders &
VPs
Members,
Leaders,
VPs
Members,
Leaders,
VPs

7. Intermediate

8. TOPIC
CONTENT
OBJECTIVES
TARGET
NATIONAL
PROGRAMS
 Product knowledge of national programs
 The responsibility of making national programs
 Devision of responsibilities and roles between
MC and LC and the rules of communication
 Value of national partners & programs
 Understanding what is the
national program, how to operate
with MC and feel responsible
and commited to national
programs.
Leaders &
VPs
PROJECT
MANAGEMENT




Definition and characterisitics of a project.
Process in project management
Goals achievement
Resource management
 Understand how to build your
project and the processes inside,
manage effecively resources to
achieve the goals.
Leaders &
VPs
COUNTRY-TOCOUNTRY
PARTNERSHIPS




What is CY2CY partnership
Value of CY2CY partnership
Responsibilities in partnerships
Main processes in cooperation management
 Understand the processes in
CY2CY partnerships,
responsibility towards delivering
the XPs on LC levels and clear
WHY of working by CY2CY
VPs
SHOWCASING
& PROMOTERS
 What is showcasing and promoters stories
usage
 How to brand promoters stories and showcase
them
 Showcasing channels and partnerships
 Understand how to showcase
the srories of promoters for
getting more customers
Leaders &
VPs

9. Advanced

10. TOPIC
OBJECTIVES
TARGET
 Product packaging
 Product development flow &
processes
 Customization
 Understanding how to package the project, how to
sell to different stakeholders and customize to
different target groups.
Leaders and
VPs
SELECTION
PROCESS
OPTIMIZATION
 Changes that need to be
made in selection process
(resources, timeline) to
manage high volume of
candidates
 Understand how to modify the selection process
based on the volume of candidates that are
managed
 Know how to allocate time and HR to make the
process fast, focused and simple
OFF-PEAK
MARKETING
 Analysis needed for finding
the off-peak target
 Customization of product for
off-peak
 GTCM model
 Know where to find our off-peak customers, how
to customize our products and communicate to
them
PRODUCT
DEVELOPMENT
CONTENT
Leaders, VPs
VPs

11. TOPIC
CONTENT
OBJECTIVE
 Know how to communicate with
universities to ensure satisfaction and
objectives achievement for university
and LC
TARGET
UNIVERSITY
RELATIONS
 Account management for
universities
 Timeline and messages to pass in
university relations
 Defining and approaching the right
people
CRISIS
MANAGEMENT
 XPP review
 How to deal with the threats
before, during and after they
occure
 Case solving practice
 Know how to deal with cases and
crisises and are not afraid of fire-fighting
process.
Leaders, VPs
LC2LC
PARTNERSHIPS
 What is LC2LC partnership
 Value of LC2LC partnership
 Responsibilities in partnerships
 Main processes in cooperation
management
 Understand the processes inLC2LC
partnerships, responsibility towards
delivering the XPs on LC levels and clear
WHY of working by LC2LC
VPs
VPs

12. Mature

13. TOPIC
CONTENT
CUSTOMER
LOYALTY FOR
ORGANIZATIONS
 Creating and maintaining long-term
partnerships with organizations (ex.
schools, universities, NGOs etc)
 Dealing with different stakeholders (ex.
embassy
PROCESS
OPTIMIZATION
 Information system management (different
advanced platforms)
 How to simplify processes to make it faster
and more effective
PROMOTERS
STRATEGY
 Knowledge how to convert promoters to
new customers
 WHY AND HOW should we use our
promoters
OBJECTIVES
TARGET
 Shift the mindset of memebrs from
short-term raising to long-term relations
with stakeholders.
 Know how to create and maintain longterm partnerships.
Leaders,
VPs
 Know how to use and deal with
different platforms
 Understanding which process they can
do faster and how to be more effective
Leaders,
VPs
 Having the clear strategy how to work
with promoters
VPs