Co-ordinating, Networking and Monitoring of NSS Programmes & Activities through Social Media. Session from the Orientation Course for Programme Officers of National Service Scheme (NSS) Organized by: Indian Institute of Entrepreneurship (IIE), Guwahati, Assam (An organization under Ministry of MSME, Govt. of India) Sponsored by: Ministry of Youth Affairs & Sports, Govt. of India Presented by: Syed M. Raza. Digital & Social Media Strategist /Consultant, Founder: Social Media Club - Assam

1. Co-ordinating, Networking and Monitoring of
NSS Programmes & Activities
through Social Media
Orientation Course for Programme Officers
National Service Scheme (NSS)
Organized by: Indian Institute of Entrepreneurship (IIE),
Guwahati, Assam
(An organization under Ministry of MSME, Govt. of India)
Sponsored by: Ministry of Youth Affairs & Sports, Govt. of India
Presented by: Syed M. Raza.
Digital & Social Media Strategist /Consultant,
Founder: Social Media Club - Assam

2. Content Map: Part 1
1. Introduction,
2. The Story – The Change,
3. What & Where is Social Media?,
4. The SoLoMo Dilemma,
5. The Indian Context,
6. The Educational Context,
7. The Social Context,
8. The Interference of Social Media into Social
Welfare and Social Responsibilities,

3. Content Map: Part 2
1. Co-ordination and Networking on/through
Social Media,
2. Practical Aspects of Social Media in alignment
with the objectives of NSS,
3. Behavioural and Psychological context,
4. Volunteering and Social Media,
5. Maslow’s Pyramid & Game Theory,
6. Student Community Management,
7. Society Interaction,
8. Tools & CMS,

4. Content Map: Part 3
*Monitoring on/through Social Media
Hands-on Session
(Practical)

5. The Change

6. The Change

7. The Change
Source: DaveDailyDose

8. Social Media
“Websites and applications that enable users to create
and share content or to participate in social
networking.” – Oxford Dictionary
“It is the social interaction among people in which they
create, share or exchange information and ideas in virtual
communities and networks.” - Wikipedia

9. Social Media
Social + Media
Anyone Can Join User Generated Content
Whether its Connectivity, Communication, Education &
Learning, Social Media has brought a revolution. And
importantly, the effects cannot be undone. (Solis)
The Line Between Actual & Virtual World is getting Blurred.

10. Social Media
The 3 types of SM:
Publishing platforms: The platforms that enable everyone to
publish anything.
Sharing: Promote anything to anyone.
Networking: Connect with anyone.
(Publish it, Share it, Connect on …. But Responsibly)

11. Social Media

12. SoLoMo Dilemma
SoLoMo = Social, Local, Mobile

13. The Indian Context
Internet Penetration:
1st 100 Million = A Decade
2nd 100 Million = 3 Years
243 Million Indian Internet Users as of June, 2014

14. Social Media
in India

15. The Indian Context

16. The Indian Context

17. The Educational Context

18. The Educational Context
The Usage of Social Media in an Educational Context:
Image Source: dontwasteyourtime.co.uk

19. The Social Context
How does society take the social media?
What Society? Virtual or Real?

20. Social Media, Social Welfare
Social Media as often mistaken by many Indians
is never the direct representation of social
welfare and/or the social responsibilities.
Rather, the later two can only be represented in
content formats on/through Social Media.
And the Social Responsibilities

21. Co-ordination and Networking
Accept it or not, Co-ordination starts only with
proper communication and so does the
Networking.
Social Media is no different when it comes to co-ordination
and networking.

22. Co-ordination & Networking
“NOT ME, BUT YOU”
The NSS Objectives
in the light of NSS

23. Co-ordination & Networking
The Roadblocks…

24. Co-ordination & Networking
1. Student participation,
2. Society Coordination,
3. Coordination from college staff and peers,
4. Time constraints,
5. Financial side,
6. Tracking and Monitoring activities.
YES, social media can help!!
The Roadblocks…

25. Co-ordination & Networking
1. Student recruitment,
2. Student engagement,
3. Awareness, advocacy,
4. Motivation,
5. Engaging college staffs and peers,
6. Time bound usage,
7. Tracking and Monitoring activities.
The Solution…

26. Co-ordination & Networking
Generation “C”
Connectivity – Connectedness – Consumerism
Social Media – Social Economy – Connected Consumerism

27. Co-ordination & Networking
Why Social Media?
Facebook
“70+%
Assamese
Students in
the age
group 18-
24 years
are on
Facebook.”
(CareerDialogue)

28. Behavioural and Psychological context
The Behavioural and Psychological aspects while
volunteering for NSS.

29. Behavioural and Psychological context
The use of Social Media…

30. Maslow’s Pyramid & Game Theory
Can be applied through Social Media as well

31. Maslow’s Pyramid & Game Theory
• Tools to motivate
• INDIRA GANDHI NSS AWARDS
• Participation in Republic Day Parade,
• Appreciation at institutional and community
level,
• CSR

32. Community Management
What is a Community?
1. Issues related to the community concerned,
2. Involvement of the community,
3. Volunteers and stakeholders.

33. Coordination with Society
Awareness,
Participation (Panchayat level + Individual),
Role Modelling,

34. CMS
Content Management System
1. Computer Applications – like in a Blog,
2. It is actually more than that

35. CMS
Source: BrandNetworks

36. Tools
• Groups in Social Networking Platforms,
• Pages,
• Blogs,
• Photo Sharing networks,
• Google Docs,
• Video streaming sites.

37. Tools
Groups

38. Tools
Google Doc

39. Hands-on Session
• Profile Branding,
• Online Community creation and maintenance,
• Monitoring/Tracking activities,
• FEEDBACK

40. Hands-on Session
• Profile Branding,
• Online Community creation and maintenance,
• Monitoring/Tracking activities,
• FEEDBACK

41. Thank You!
Presented By: Syed Mohsin Raza
Social Media Club - Assam
syed@socialmediasimplify.com
+91-9435488999
FB.com/SyedMRaza.in
@SyedMRaza