Nokia Corporation is a Finnish multinational telecommunications company that is the world's largest manufacturer of mobile phones. It has over 55,000 employees and annual revenue of €40.99 billion in 2009. Nokia connects people through innovative mobile device products like phones and networking equipment. It has held the largest market share for mobile phones since 1998 but faces increasing competition from companies like Samsung and Apple. Nokia's success is due to core competencies in research and development, brand development, mass production, and identifying market needs.

1. BY
ASHA priya goud
Gitam institute of management
Gitam university.

2. Nokia Corporation is a Finnish multinational
communications corporation.
 Focused on wired and wireless telecommunications.
 It is the world's largest manufacturer of mobile
telephones.


A leading end-to-end infrastructure supplier

World's largest manufacturer of mobile phones

More than 55 000 employees

Net sales USD 20 billion 1999

Market capitalization value over USD 200 billion

3. Industry: Telecommunications,

Nokia connects people to each other
Internet, Computer software


Nokia is a world leader in mobile


Products: Mobile phones, Smart
communications and manufacturer
Founded: Tampere, Finland (1865)

The information easy-to-use and
phones, Mobile Computers,
Networks,

innovative products like mobile
phones, devices and solutions for
imaging, games, media and
Services: Software, Online services
businesses.

Revenue: ▼ €40.99 billion (2009)


Operating income: ▼ €1.197 billion
and services to network operators
(2009)

Net income: ▼ €891 million (2009)

Employees: 125,859 (March 31, 2010)
and corporations.
Total assets: ▼ €35.74 billion (2009)

Nokia provides equipment, solutions

It has held the most market share
since 1998.

In 2009, Nokia global annual revenue
of €41 billion and operating profit of
€1.2 billion.

4. 
Nokia's strategy has always been
built on looking forward and
trying to predict the future.

The main strategy of the Nokia
Corporation is based on
growth, efficiency and
profitability and focuses on
several things.

It also emphasizes on sustainable
environmental development that
can be used to offer the best
products to the final consumer.

5. •
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•
•
•
•
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Nokia’s industry dominance is behavioral, not
structural
Upstream innovation
Open standards, strategic coalitions, and skillful
supplier channel and partner management
Solidified own strengths and weakened powerful
competitors
Downstream innovation
Segmentation, branding and design Filled shelves with
new and innovative products to dominate categories,
become ubiquitous, and used its brand to sell new
products and help penetrate new markets
Utilized preemptive strategies
Co-opted with most of its actual or potential rivals

6. 
With all the technology available in
the communications market it
is obvious that Nokia will have lots
of competition they include:
* Sony Ericsson
* Samsung
* Motorola
* Siemens

sales occurred.
1. Nokia 37.2% (34.7%
1Q02)
2. Motorola 17.3%
(15.5%)
3. Samsung 9.8% (9.6%)
4. Siemens 8.5% (8.8%)
* Panasonic
* NEG
* Sagem and
* Toplux
5. Sony-Ericsson 5.2%
(6.4%)

7. Sony
Ericsson, 8.3
Others, 17.7
Nokia, 40.3
LG, 9.2
Motorola, 9.3
Samsung, 15.2

8.  #1:
Failure of Symbian OS and Wrong
Deal with Windows
 #2: NOKIA Became Laggard in
Smartphone Market
 #3. Losing Market Share on Both Ends.
 #4. Failure to Implement the Right
Umbrella Branding Strategy

9. Personality counts
Brand name/ Brand development
Research & development
Mass production

10. Everyone wants to know the secret to Nokia’s
success…
– Luck?
– Brilliant management?
– An organizational structure that makes it more
pragmatic, focused, and flexible.
“As important as Nokia’s historical strategies
may be to
illustrate its dogged persistence and innovation
and bold first mover strategy, they explain little
of Nokia’s success.
Nokia’s secret code’ cannot be found in it
historical strategies but in its strategic history.”

11. Strengths
Weakness
Brand awareness.
o Technology leader in
manufacturing
mobiles.
o Market leader.
o Presence across 150
countries.
 Effective
advertising and
market
communication.
o
o
o
o
o
o
Not good at software.
Performance of
symbian os is
lackluster.
Increasing
dissatisfaction levels
with its smart phone.
Very weak in market
share in terms of
android.
Service centers are
very few in India

12. Opportunities
o Huge loyal customer base
o Huge presence in
developing countries.
o As standards of living in
India has increased, the
purchasing power of
people is increasing as
well, so Nokia has to
target right customers at
right time to gain most
out of the situation.
Threats
o Rapidly changing industry.
o Chances of missing
inflection point is high.
o Entry of new players.
o Eg: google into nexus
Mircomax, karbon and lava.
o Increased use of android
version

21. 
Smart phones are the future, and Nokia is basically nowhere in smart
phones

Mobile is a platform business, and Microsoft's Windows Phone
platform is basically nowhere

Nokia's business and culture are entirely different than
Microsoft's, and Nokia is massive.

Nokia doesn't (yet) make tablets, which are another big growth area.

Nokia and Microsoft are both losing money on their mobile
businesses.

Becoming a hardware maker is a major change of strategy for
Microsoft, and it will likely kill any remaining hope that Windows can
become a ubiquitous smart phone platform like Android.

22.  Limited
Mobiles can be released.
 OS has to be user-friendly.
 More no of application have to be free of
cost.
 Upgrade their technology and also use winwin strategy.
 Nokia should adopted the new technology in
touch plus making new application like
android.
 Nokia should adopt the new styles and using
fancy bodies for their mobile sets with
beautiful colors.

24.  Too
often, companies mistake their
values, assets or internal processes for a core
competence
 A core competence is a bundle of
skills, technologies and/or strategic assets
that is integral to success
 Nokia focused on identifying its core
competencies, looking for opportunities
beyond the boundaries of its current

25.  Nokia’s
core competencies of finding the
right person, brand development, R&D and
mass production have played a vital role in
their success
 Its leadership position
is a result of paying
close attention to
market needs and
taking chances at the
right time