Nokia, founded in 1865, has a vision to expand human possibilities through connected technology, with a notable history in mobile communication innovations. Its market share in smartphones peaked at 48.7% in 2007 but dramatically fell to 3.5% by 2012 due to various challenges including reliance on Windows OS and strong competition. Despite strengths like brand reputation and user-friendly products, Nokia faces threats from low-cost competitors and an evolving market landscape.

1. Nokia History
• STARTED IN THE YEAR OF 1865
• FOUNDED BY- FREDRIK IDESTAM, LEO MECHELIN
• EDUARD POLÓN
• HEADQUARTERS LOCATED IN ESPOO, UUSIMAA,
FINLAND
• TOTAL AMOUNT OF ASSET-€44.90 BILLION (2016)
• TOTAL NUMBER OF EMLPOYEES-101,787 (2016)

2. Vision of Nokia-
To expand the human possibilities of the connected world
Mission of Nokia-
Nokia helps people to fulfil this need and we help people
feel close to what matters to them. We focus on
providing consumers with very Recent technology that is
joy to use and beautiful.

3. Timeline of Nokia
Idestam
Named his
company
NOKIA ab.
Nokia AB
Added
electricity
Generation to
its business
activities in
1902
Three companies
jointly owned in
1922,officially
merged in 1907
The launch of NMT
service(Nordiac
mobile
telephony).The
service was the
world’s first
international celluar
Network.
Nokia made its
FIRST DIGITAL
TELEPHONE
SWITCH
NOKIA-DX200.
Nokia
introduced its
first portable
phone,the
MOBIRA
TALKMAN
PORTABLE
PHONE
Nokia launched its
First digital
handheld GSM
phone,THE NOKIA
1011
First 3G
Phone.
Nokia
launched its
3G phone,
THE NOKIA
6650
NOKIA announced
partnership with
MICROSOFT
1875
1902
1967
19841981
1982 1992
2002
2011

4. Market Share of Nokia

5. Market share held by
Nokia smartphones
2007-2013
 This statistic shows the global
smartphone market share held
by Nokia each quarter from
2007 to 2013. In the third
quarter of 2007, Nokia's market
share was 48.7 percent. By the
third quarter of 2012 the
company's market share had
slipped to just 3.5 percent.

6. USP OF NOKIA :
 Nokia's USP is their simplicity, reliability, and overall quality
 The main Unique Selling Proposition of Nokia is that its
phones are user friendly
 Each Nokia Mobile Phone is marketed with a definite USP
 Nokia offer more in terms of application and appeal
 Nokia one of the main USP is OVI services

7.  OVI services includes :
Ovi Contacts(sync)
Ovi Music
Ovi Store
Ovi Maps
Ovi Mail
Ovi Suite
 USP of NOKIA :
N series : Multimedia smart phones
E series : A Nokia branded business phone
C series : Variety -encompasses low to high end phones
X series : Very Attractive Looks Music phones

8. Internal Environment :
Strengths :
 The biggest strength of the company is their brand name
 Nokia’s products are easy to use and are usually coupled with a variety of handy
accessories
 Products offered by the company are available in all price ranges
 The phones provided by Nokia have a much higher re-sale value compared to
other mobile brands
Weakness :
 Their main focus on saturated market segment
 The company is often criticized for poor after sales services
 Took a long time to enter the highly productive and booming smartphone market
 Nokia rely on windows OS compared to iOS and android features are limited

9. External Environment :
Opportunities :
 Huge loyal customer base
 Huge presence in developing countries
Threats :
 Strong competition from other smartphone companies will make it hard
for Nokia to maintain and expand their market share
 Low-cost threats by China mobile companies and others can cause big
problems
 Rapidly changing Industry

10. Where did they go
wrong?
Core competence
External liabilities
Overestimated the brand
Cultural and change
management issues