presentation on the history of nokia then discuss its five mistakes that leads the nokia to decline and at he end what lession we learnt from nokia decline
presentation on the history of nokia then discuss its five mistakes that leads the nokia to decline and at he end what lession we learnt from nokia decline
Nokia
Microsoft
Success
Failure
Merger
Nokia : History
Nokia Introduction
WHEN DID NOKIA ENTER INDIA?
EARLY STAGES OF SMARTPHONE IN INDIA
ANDROID ENTERS INDIA
Range Of Products
SWOT ANALYSIS of Nokia
Decline of NOKIA
What was wrong in the company’s reaction?
Wrong decisions
What did Stephen Elop do wrong?
Nokia was a well known and big brand overall world.Before around 10 years Nokia was the biggest mobile brand in india,more then 80% people used to use Nokia's phone.But one Nokia totally disappeared from the market.
In this Presentation we try to know about Nokia and the reason behind end of its monopoly.
Product Life Cycle-Nokia Example[Krunal Saija]Krunal Saija
Product Life Cycle-Nokia Example
Starting era of Nokia mobile company, decline period and collaboration with Microsoft.
Discuss about business strategy of Nokia and wrong decision which they had made in business
Nokia
Microsoft
Success
Failure
Merger
Nokia : History
Nokia Introduction
WHEN DID NOKIA ENTER INDIA?
EARLY STAGES OF SMARTPHONE IN INDIA
ANDROID ENTERS INDIA
Range Of Products
SWOT ANALYSIS of Nokia
Decline of NOKIA
What was wrong in the company’s reaction?
Wrong decisions
What did Stephen Elop do wrong?
Nokia was a well known and big brand overall world.Before around 10 years Nokia was the biggest mobile brand in india,more then 80% people used to use Nokia's phone.But one Nokia totally disappeared from the market.
In this Presentation we try to know about Nokia and the reason behind end of its monopoly.
Product Life Cycle-Nokia Example[Krunal Saija]Krunal Saija
Product Life Cycle-Nokia Example
Starting era of Nokia mobile company, decline period and collaboration with Microsoft.
Discuss about business strategy of Nokia and wrong decision which they had made in business
Fredrik Idestan established a paper mill at the Tammerkoski Rapids Rapids in South-western Finland, where Nokia story begins
1898 – Finnish Rubber works founded
This later on became Nokia’s rubber business
1912 – Finnish Cable works Founded
Arvid Wickström starts Finnish Cable works, The foundation of Nokia cable and electronics business
1992 – Nokia’s First started their GSM handset
Nokia launched their first GSM handset “THE NOKIA 1011”
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.
A Complete analysis of business environment (internal & external) of Nokia.
Competitor analysis and strategies adopted.
Also an in depth analysis of Smartphone Category.
1. Nokia History
• STARTED IN THE YEAR OF 1865
• FOUNDED BY- FREDRIK IDESTAM, LEO MECHELIN
• EDUARD POLÓN
• HEADQUARTERS LOCATED IN ESPOO, UUSIMAA,
FINLAND
• TOTAL AMOUNT OF ASSET-€44.90 BILLION (2016)
• TOTAL NUMBER OF EMLPOYEES-101,787 (2016)
2. Vision of Nokia-
To expand the human possibilities of the connected world
Mission of Nokia-
Nokia helps people to fulfil this need and we help people
feel close to what matters to them. We focus on
providing consumers with very Recent technology that is
joy to use and beautiful.
3. Timeline of Nokia
Idestam
Named his
company
NOKIA ab.
Nokia AB
Added
electricity
Generation to
its business
activities in
1902
Three companies
jointly owned in
1922,officially
merged in 1907
The launch of NMT
service(Nordiac
mobile
telephony).The
service was the
world’s first
international celluar
Network.
Nokia made its
FIRST DIGITAL
TELEPHONE
SWITCH
NOKIA-DX200.
Nokia
introduced its
first portable
phone,the
MOBIRA
TALKMAN
PORTABLE
PHONE
Nokia launched its
First digital
handheld GSM
phone,THE NOKIA
1011
First 3G
Phone.
Nokia
launched its
3G phone,
THE NOKIA
6650
NOKIA announced
partnership with
MICROSOFT
1875
1902
1967
19841981
1982 1992
2002
2011
5. Market share held by
Nokia smartphones
2007-2013
This statistic shows the global
smartphone market share held
by Nokia each quarter from
2007 to 2013. In the third
quarter of 2007, Nokia's market
share was 48.7 percent. By the
third quarter of 2012 the
company's market share had
slipped to just 3.5 percent.
6. USP OF NOKIA :
Nokia's USP is their simplicity, reliability, and overall quality
The main Unique Selling Proposition of Nokia is that its
phones are user friendly
Each Nokia Mobile Phone is marketed with a definite USP
Nokia offer more in terms of application and appeal
Nokia one of the main USP is OVI services
7. OVI services includes :
Ovi Contacts(sync)
Ovi Music
Ovi Store
Ovi Maps
Ovi Mail
Ovi Suite
USP of NOKIA :
N series : Multimedia smart phones
E series : A Nokia branded business phone
C series : Variety -encompasses low to high end phones
X series : Very Attractive Looks Music phones
8. Internal Environment :
Strengths :
The biggest strength of the company is their brand name
Nokia’s products are easy to use and are usually coupled with a variety of handy
accessories
Products offered by the company are available in all price ranges
The phones provided by Nokia have a much higher re-sale value compared to
other mobile brands
Weakness :
Their main focus on saturated market segment
The company is often criticized for poor after sales services
Took a long time to enter the highly productive and booming smartphone market
Nokia rely on windows OS compared to iOS and android features are limited
9. External Environment :
Opportunities :
Huge loyal customer base
Huge presence in developing countries
Threats :
Strong competition from other smartphone companies will make it hard
for Nokia to maintain and expand their market share
Low-cost threats by China mobile companies and others can cause big
problems
Rapidly changing Industry
10. Where did they go
wrong?
Core competence
External liabilities
Overestimated the brand
Cultural and change
management issues