Here are some interesting stats on the effects of the mobile revolution. This was part of the MWorld Special Report of Business Strategy Review, Volume 24, Issue 1-2013.
Subscribe today to receive your quarterly copy delivered to your home or work place. http://bit.ly/BSR-subscribe
Nokia case study with reference to the text mentioned in Philip kotler's marketing management book.
Internship under professor Sameer Mathur, IIM Lucknow
Nokia And The Global Mobile Phone Industrykcampbell01
For my Strategic Planning class during the spring of 2008, we had to choose a company, research the company, & prepare a presentation on them. After we gave our presentation, we were required to come up with a strategic plan for the company that we researched. This powerpoint presentation is the actual powerpoint that we used in our presentation. We received an A, both in the class, and on this presentation.
Here are some interesting stats on the effects of the mobile revolution. This was part of the MWorld Special Report of Business Strategy Review, Volume 24, Issue 1-2013.
Subscribe today to receive your quarterly copy delivered to your home or work place. http://bit.ly/BSR-subscribe
Nokia case study with reference to the text mentioned in Philip kotler's marketing management book.
Internship under professor Sameer Mathur, IIM Lucknow
Nokia And The Global Mobile Phone Industrykcampbell01
For my Strategic Planning class during the spring of 2008, we had to choose a company, research the company, & prepare a presentation on them. After we gave our presentation, we were required to come up with a strategic plan for the company that we researched. This powerpoint presentation is the actual powerpoint that we used in our presentation. We received an A, both in the class, and on this presentation.
En cada uno de los cinco seminarios Movilizando latino América - Ciudad de México, Bogotá, Buenos Aires, Sao Paulo y Miami - Equipos claves de StartMeApp, expertos en publicidad y regionales en el país-mobile ofrecerán a los asistentes una información clara y procesable sobre las ventajas crecientes del canal móvil en la construcción de conocimiento de la marca y el aprovechamiento de lealtad a la marca para aumentar las ventas con la nueva generación de consumidores de América Latina.
Speakers:
Alejandro Campos Carles - Founder & Managing Director
Gastón Fonzo - Founder & Managing Director
Valerie Itey - Head of Sales
http://startmeapp.com/movilizando
http://startmeapp.com
@startmeapp
https://www.facebook.com/SMANetworks
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.
An overview of the Japanese mobile phone market. A conclusive summary of market size, market saturation, carriers, service providers, mobile phone OS, makers and more by www.schnellinterkulturell.de
Beneficial aspects of the organization or the capabilities of an organization, process capabilities, financial resources, products and services, customer goodwill and brand loyalty.
1. Nokia: Connecting People
2. History
3. Factors for Global Success
4.Types of Consumer Bases
5. Developing Markets
6. Competitive Markets
7. Analysing the Competition
8. Current Digital Age
9. Nokia Sales
10. Marketing Techniques
11. Advertisement
12. Celebrity Endorsement
13. Microsoft Collaboration
14. Global Leadership
15. Stats
16. Distribution Network
17. Local Involvement
18. World's largest
19. What's Next for Nokia?
20. Smartphone Advent
21. Recap
22. Title slides
23. Disclaimer
Nokia case study with reference to the text mentioned in the Philip Kotler's textbook of marketing management.
Internship under professor Sameer Mathur IIM Lucknow
En cada uno de los cinco seminarios Movilizando latino América - Ciudad de México, Bogotá, Buenos Aires, Sao Paulo y Miami - Equipos claves de StartMeApp, expertos en publicidad y regionales en el país-mobile ofrecerán a los asistentes una información clara y procesable sobre las ventajas crecientes del canal móvil en la construcción de conocimiento de la marca y el aprovechamiento de lealtad a la marca para aumentar las ventas con la nueva generación de consumidores de América Latina.
Speakers:
Alejandro Campos Carles - Founder & Managing Director
Gastón Fonzo - Founder & Managing Director
Valerie Itey - Head of Sales
http://startmeapp.com/movilizando
http://startmeapp.com
@startmeapp
https://www.facebook.com/SMANetworks
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.
An overview of the Japanese mobile phone market. A conclusive summary of market size, market saturation, carriers, service providers, mobile phone OS, makers and more by www.schnellinterkulturell.de
Beneficial aspects of the organization or the capabilities of an organization, process capabilities, financial resources, products and services, customer goodwill and brand loyalty.
1. Nokia: Connecting People
2. History
3. Factors for Global Success
4.Types of Consumer Bases
5. Developing Markets
6. Competitive Markets
7. Analysing the Competition
8. Current Digital Age
9. Nokia Sales
10. Marketing Techniques
11. Advertisement
12. Celebrity Endorsement
13. Microsoft Collaboration
14. Global Leadership
15. Stats
16. Distribution Network
17. Local Involvement
18. World's largest
19. What's Next for Nokia?
20. Smartphone Advent
21. Recap
22. Title slides
23. Disclaimer
Nokia case study with reference to the text mentioned in the Philip Kotler's textbook of marketing management.
Internship under professor Sameer Mathur IIM Lucknow
Nokia case study- What is wrong in the US market for mobile phones- can Nokia...Dr. Haitham Ibrahim
Question #1: Describe the distribution channels of mobile phones from Nokia to its end consumers in the United States.
Question #2: What are the reasons for the global leadership of Nokia in mobile phones?
Question #3: Why is Nokia the market leader in mobile phones on the world basis, but not in the US market?
Question# 4: What can Nokia do to recapture the number 1 position in the US market?
Nokia lumia Internet Marketing Plan | Social Media Analysis | A Case Study & ...Imapro.in
I created this Business plan with Strong Social Media analysis of Nokia lumia compared to Samsung India, Plan includes : Research and Analysis of the Brand including SWOT analysis and Porter 5 Forces, Social Media Analysis, Competitive analysis of SM with recommendations on content strategy.
Finally how any company can devise and execute a Marketing plan.
Nokia- Connecting People or Disconnecting Customers (2012), A case study on N...Maneesh Garg
Case study was written solely to provide material for class discussion and publishing purposes. Areas covered in the case study are-
- Discussing the reasons of Nokia's decrease and Competitors increase in market share
- New market trends and changes in the Mobile Hardware industry
- Analysis of Nokia's efforts to come out of this disaster
Note- This case and its data was revised till September 2012. This does not cover newly launched Lumia series, Nokia's overtake by Microsoft and other activities and updates which happened in year 2013.
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
I made this presentation as part of my Advertising and Promotion module at university. It was my role to act as Nokia seeking the help of an advertising agency to come up with a campaign to help re-launch one of Nokias handsets.
Nokia- Microsoft alliance in the smartphone industry CASE StuD.docxhenrymartin15260
Nokia- Microsoft alliance in the smartphone industry
CASE StuDy
The Nokia-Microsoft Alliance in the Global Smartphone Industry (circa 2011)
The Nokia-Microsoft strategic alliance was announced in early 2011 to cooperate in the de- velopment of smartphones. The Wall Street Journal wrote: “Nokia calls Microsoft for help.”1 The Financial Times observed: “Elop jumps into the arms of former boss.”2 The alliance was specifically initiated by Stephen Elop, an ex-Microsoft executive who had worked with Steve Ballmer, CEO of Microsoft. No wonder Nokia hired Elop to become its CEO in 2010. This was a calculated move by Nokia to grow in an industry that carried good prospects for the future. In addition, Elop’s expertise was in the software sector, where Nokia wanted to venture into the future. Both companies needed a partner to expand in an industry that was in a growth mode. Besides this, Nokia was particularly vulnerable because of its losing market share and because Apple’s iPhone was growing in the U.S. and global markets. Microsoft was interested in Nokia because of its long-term interest regarding introducing Windows phone technology/software. Since Nokia continued to be a global player in the cell phone industry, it made sense to create a corporate tie-up that aimed at global expansion for both companies. Success of Apple’s iPhone was another factor in seeking a long-term alliance in a market that has grown multifold in the global mobile phone market.
In 2012, Nokia was the largest manufacturer of mobile phones and other telecom gear in the world with revenues of $55 billion and a market capitalization of $19 billion. Microsoft, on the other hand, was the largest software maker in the world and generated revenues of $69 bil- lion. The company carried a healthy market capitalization in 2011 that stood at $266 billion.3 By being a cash-rich company, Microsoft was able to inject a sizable amount of money in the alliance. As of February 2012, a closer look at the alliance reveals that both companies’ plans worked well. Nokia has released a new series of mobile devices, called Lumina, with Microsoft’s Windows technology. At the same time, Nokia continues to lose market share in the global mobile industry because of its aging technology (“Symbian”). Google’s Android is a clear winner because of high demand, followed by Apple’s iPhone. Google has done well since its acquisition of Motorola’s Mobility.4 Value Line in 2012 wrote: “Nokia’s operating results continue to deteriorate; the transition of the smartphone is under way; over time, Windows Phone will be the software driving Nokia’s upscale handsets.”5 Although Nokia was always the market leader in mobile technology, its anemic strategies in the global market indicate that the company is losing steam in the mobile phone industry. The situation is the same with Research in Motion’s Blackberry, which continues to lose market share in global markets. Just a few years ago, Blackberry was the main play.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Sabrish
1.
2. NOKIA @ PRESENT
Nokia CEO Rajeev Suri confirmed the return
of the Nokia brand to smartphones in June
2015 through a licensing strategy, and the
formation of HMD Global was finally
announced in May 2016.
Soon, you'll be able to buy a Nokia again, 18
months after Microsoft quietly ... bias and not
influenced by billionaire owners or
shareholders.
4. Introduction
Based in Finland
Employ nearly 130,000 people in 120 countries
38% of market share in 3rd quarter of 2009
Number one in the world for cell phone sales
5. Industry Analysis
Economy
People are saving money-spending less
2009 first quarter cell phone sales down
8.6% from a year ago
Households omitting landlines-using only
cell phones
Barriers to enter are high
Fierce competition
6. History
Started as a paper mill in 1865
Near bankruptcy after World War One-joined
with rubber works and cable works
First electronic device-pulse analyzer
Kept diversifying product line-eventually
producing radios, TVs, and computers
1992-changed strategy and focused only on
telecommunications
7. Industry cont.
Companies struggling to expand
Nearly billion people own a cell phone
Motorola went from 2nd largest to 5th largest
in 2007
Health risks are threatening to industry as
a whole
No proven facts that cell phones cause
cancer
On-going studies conducted
8. Weaknesses
Nokia’s market share in North America is only
10 percent.
Firstly, Nokia didn’t have so much
advertisement in America
Secondly, more than 90% of Nokia’s cell phones
are in GSM net.
Thirdly, Nokia’s designs are not suitable for
American customers.
The last but also the most important reason is
telephone services providers.
Nokia in T-mobile
9. Opportunities
Smartphone is the future trends of cell
phone.
The future trends of Smartphone are
Touch Screen Smartphone and QWERTY
Keyboard Smartphone.
High price, high quality, high tech and
numerous functions but also mean high
profits.
10. Threats
It is reported that Nokia’s market share
of Smart phone was 35% in the third
quarter of 2009.
Although an unlocked Iphone’s price is
more than $700 dollars, but customers
could only spent $199 dollars buy an
Iphone with two years AT&T services.
11. Current Situation
Great Reputation
New Attempts
New Competitors
Great Advantage on Market share
12. Nokia in Europe
The Emergence of Competitors
Intellectual Property Disputes
Concern on Expanding Business