Nokia was once the dominant mobile phone brand, holding 38% of the global market share in 2009. However, its market share declined as smartphones became popular and it faced strong competition from Apple and Android-powered phones. In 2016, HMD Global was formed to license the Nokia brand and produce new Nokia-branded smartphones running Android, aiming to regain market share lost by Nokia years earlier. The document provides background on Nokia's history as a telecommunications company, its strengths and weaknesses, and the opportunities and threats in the mobile phone industry.

2. NOKIA @ PRESENT
 Nokia CEO Rajeev Suri confirmed the return
of the Nokia brand to smartphones in June
2015 through a licensing strategy, and the
formation of HMD Global was finally
announced in May 2016.
 Soon, you'll be able to buy a Nokia again, 18
months after Microsoft quietly ... bias and not
influenced by billionaire owners or
shareholders.

3. BRAND

4. Introduction
 Based in Finland
 Employ nearly 130,000 people in 120 countries
 38% of market share in 3rd quarter of 2009
 Number one in the world for cell phone sales

5. Industry Analysis
 Economy
 People are saving money-spending less
 2009 first quarter cell phone sales down
8.6% from a year ago
 Households omitting landlines-using only
cell phones
 Barriers to enter are high
 Fierce competition

6. History
 Started as a paper mill in 1865
 Near bankruptcy after World War One-joined
with rubber works and cable works
 First electronic device-pulse analyzer
 Kept diversifying product line-eventually
producing radios, TVs, and computers
 1992-changed strategy and focused only on
telecommunications

7. Industry cont.
 Companies struggling to expand
 Nearly billion people own a cell phone
 Motorola went from 2nd largest to 5th largest
in 2007
 Health risks are threatening to industry as
a whole
 No proven facts that cell phones cause
cancer
 On-going studies conducted

8. Weaknesses
 Nokia’s market share in North America is only
10 percent.
 Firstly, Nokia didn’t have so much
advertisement in America
 Secondly, more than 90% of Nokia’s cell phones
are in GSM net.
 Thirdly, Nokia’s designs are not suitable for
American customers.
 The last but also the most important reason is
telephone services providers.
 Nokia in T-mobile

9. Opportunities
 Smartphone is the future trends of cell
phone.
 The future trends of Smartphone are
Touch Screen Smartphone and QWERTY
Keyboard Smartphone.
 High price, high quality, high tech and
numerous functions but also mean high
profits.

10. Threats
 It is reported that Nokia’s market share
of Smart phone was 35% in the third
quarter of 2009.
 Although an unlocked Iphone’s price is
more than $700 dollars, but customers
could only spent $199 dollars buy an
Iphone with two years AT&T services.

11. Current Situation
 Great Reputation
 New Attempts
 New Competitors
 Great Advantage on Market share

12. Nokia in Europe
 The Emergence of Competitors
 Intellectual Property Disputes
 Concern on Expanding Business

13. Presented by
SABARISH N S
RA1952001020004