Question #1: Describe the distribution channels of mobile phones from Nokia to its end consumers in the United States.
Question #2: What are the reasons for the global leadership of Nokia in mobile phones?
Question #3: Why is Nokia the market leader in mobile phones on the world basis, but not in the US market?
Question# 4: What can Nokia do to recapture the number 1 position in the US market?
The purpose of this paper is to talk about the differences between Brazil and Canada in a professional context, explaining common norms, practices and cultural contrasts within each country.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities,including en-suite bathrooms and air conditioning or climate control.
BlogWell Seattle Social Media Case Study: Nokia, presented by Molly SchonthalSocialMedia.org
In her BlogWell Seattle presentation, "Social Media Communications @ Nokia" Nokia's Molly Schonthal shares how Nokia uses internal communication and collaboration to improve their company's external social media competence.
Molly explained that collaboration among members of different departments and outside contributors helped Nokia achieve successful social media outreach during SXSW.
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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
We were tasked to create a film to reflect the findings of
research conducted by Truth Consulting on behalf of Nokia. The research was focused upon the lifestyles of young adult Core Consumers in 7 countries; U.S.A, India, China, U.K, Brazil, South Africa and Nigeria.
Social media footprint: Developing KPI based on Word-of-MouseOsama Dukhan
This study uses content analysis to develop a key performance indicator based on customers’ word-of-mouse, collected randomly from three different social networking and user review sites. Using LIWC text-based analysis software, we conducted a content analysis of over 420 customers’ reviews and comments containing a reference to one of Nokia smartphones models. Our results show that each of Nokia smartphones models has a unique sentiment multi-dimensional profile. Thus, there are differences in customers’ attitudes toward Nokia products. Later, we based on this fact to build consumers’ attitudes index to measure Nokia’s performance from customers’ perspectives over time. Moreover, we go further by using this index to build an early warning system, which could lead Nokia to identify any potential improvements or even to predict potential future developments.
The purpose of this paper is to talk about the differences between Brazil and Canada in a professional context, explaining common norms, practices and cultural contrasts within each country.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities,including en-suite bathrooms and air conditioning or climate control.
BlogWell Seattle Social Media Case Study: Nokia, presented by Molly SchonthalSocialMedia.org
In her BlogWell Seattle presentation, "Social Media Communications @ Nokia" Nokia's Molly Schonthal shares how Nokia uses internal communication and collaboration to improve their company's external social media competence.
Molly explained that collaboration among members of different departments and outside contributors helped Nokia achieve successful social media outreach during SXSW.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
We were tasked to create a film to reflect the findings of
research conducted by Truth Consulting on behalf of Nokia. The research was focused upon the lifestyles of young adult Core Consumers in 7 countries; U.S.A, India, China, U.K, Brazil, South Africa and Nigeria.
Social media footprint: Developing KPI based on Word-of-MouseOsama Dukhan
This study uses content analysis to develop a key performance indicator based on customers’ word-of-mouse, collected randomly from three different social networking and user review sites. Using LIWC text-based analysis software, we conducted a content analysis of over 420 customers’ reviews and comments containing a reference to one of Nokia smartphones models. Our results show that each of Nokia smartphones models has a unique sentiment multi-dimensional profile. Thus, there are differences in customers’ attitudes toward Nokia products. Later, we based on this fact to build consumers’ attitudes index to measure Nokia’s performance from customers’ perspectives over time. Moreover, we go further by using this index to build an early warning system, which could lead Nokia to identify any potential improvements or even to predict potential future developments.
Nokia claims that it is profitable since June 2020, thanks to the lowest operating loss since 2018. ... However, revenue for the brand declined to EUR 1.2 billion in 2020 from EUR 1.7 billion the previous year, i.e. 2019. The brand still managed to be profitable thanks to the significant decline in the operating loss.
https://ukcustompapers.com/
Nokia- Microsoft alliance in the smartphone industry CASE StuD.docxhenrymartin15260
Nokia- Microsoft alliance in the smartphone industry
CASE StuDy
The Nokia-Microsoft Alliance in the Global Smartphone Industry (circa 2011)
The Nokia-Microsoft strategic alliance was announced in early 2011 to cooperate in the de- velopment of smartphones. The Wall Street Journal wrote: “Nokia calls Microsoft for help.”1 The Financial Times observed: “Elop jumps into the arms of former boss.”2 The alliance was specifically initiated by Stephen Elop, an ex-Microsoft executive who had worked with Steve Ballmer, CEO of Microsoft. No wonder Nokia hired Elop to become its CEO in 2010. This was a calculated move by Nokia to grow in an industry that carried good prospects for the future. In addition, Elop’s expertise was in the software sector, where Nokia wanted to venture into the future. Both companies needed a partner to expand in an industry that was in a growth mode. Besides this, Nokia was particularly vulnerable because of its losing market share and because Apple’s iPhone was growing in the U.S. and global markets. Microsoft was interested in Nokia because of its long-term interest regarding introducing Windows phone technology/software. Since Nokia continued to be a global player in the cell phone industry, it made sense to create a corporate tie-up that aimed at global expansion for both companies. Success of Apple’s iPhone was another factor in seeking a long-term alliance in a market that has grown multifold in the global mobile phone market.
In 2012, Nokia was the largest manufacturer of mobile phones and other telecom gear in the world with revenues of $55 billion and a market capitalization of $19 billion. Microsoft, on the other hand, was the largest software maker in the world and generated revenues of $69 bil- lion. The company carried a healthy market capitalization in 2011 that stood at $266 billion.3 By being a cash-rich company, Microsoft was able to inject a sizable amount of money in the alliance. As of February 2012, a closer look at the alliance reveals that both companies’ plans worked well. Nokia has released a new series of mobile devices, called Lumina, with Microsoft’s Windows technology. At the same time, Nokia continues to lose market share in the global mobile industry because of its aging technology (“Symbian”). Google’s Android is a clear winner because of high demand, followed by Apple’s iPhone. Google has done well since its acquisition of Motorola’s Mobility.4 Value Line in 2012 wrote: “Nokia’s operating results continue to deteriorate; the transition of the smartphone is under way; over time, Windows Phone will be the software driving Nokia’s upscale handsets.”5 Although Nokia was always the market leader in mobile technology, its anemic strategies in the global market indicate that the company is losing steam in the mobile phone industry. The situation is the same with Research in Motion’s Blackberry, which continues to lose market share in global markets. Just a few years ago, Blackberry was the main play.
Nokia And The Global Mobile Phone Industrykcampbell01
For my Strategic Planning class during the spring of 2008, we had to choose a company, research the company, & prepare a presentation on them. After we gave our presentation, we were required to come up with a strategic plan for the company that we researched. This powerpoint presentation is the actual powerpoint that we used in our presentation. We received an A, both in the class, and on this presentation.
International Marketing- Plan for Global Rollout of Google Android Mobile OSAnnabell Satterfield
I wrote this international expansion plan for the world’s first Google-Android OS-based smart phone. I define potential adaptations, create a quantitative model to determine global markets for expansion and rank these markets according to their market potential. Finally, two of these markets, Korea and the United Kingdom, are described in some detail and a marketing plan is defined for these markets.
Nokia vs. Apple - the ongoing war in the mobile industryMika Marjalaakso
One of my MBA assignments back in 2008. I don't know why I uploaded it here. It is not particularly good even ... but kind of nice PowerPoint template, eh?
Customer Service department policy and procedures for insurance patients سياس...Dr. Haitham Ibrahim
Policy and procedures that applied in the customer service department in Rama Medical Group and it's Dental Centers
السياسات و الاجراءات المطبقة في قسم خدمة العملاء بمجموعة راما الطبية و مراكز الاسنان التابعة لها
اختبار تحليل الشخصية بطريقة مبسطة جدا و تظهر النتائج كما هي موضحة بالعرض ، يساعد ذلك الانسان على التعرف على مميزاته و عيوبه الشخصية ليتحكم في ذاته و علاقاته
لابد من عمل الاختبار لمعرفة نوع شخصيتك ، لو مهتم برجاء راسلني و سأرسل لك الاختبار و اعينك على فهم شخصيتك ببساطة و بدون مقابل
Corantor is a hi-tech global company with a traditionally low profile. Until recently, if you asked anyone if he knew the corantor brand name, the like hood was that he would say yes. However, he might not have known what Corantor provides in the way of its total product range, and might have associated the brand name and company with traditional technology.
The "Let's Make Things Better" global brand campaign has raised the corantor profile, and provided it with a more focused and distinctive personality.
From your point of view, what did corantor do to build its strong Brand and be well known by every one?
Not every product is a Brand. And your company has a lot of products to sell. Tell a success story from inside your company about turning, building, re-launching a brand what are the steps that were used towards this brand, or launch a new brand in to the market. And mention from your point of view and with understanding of the branding cycle what is/are the thing(s) that your company were missing that made this brand failing in the market, and what was the problem, and how did your company do to re-brand or re-launch it and made it a successful brand and be able to compete successfully in the market.
The debate about which to brand first the company or its brands, from your point of view supported by examples which comes first and why.
Also, tell us about your company and its Brands.
What did your company do to brand itself and what did it do to brand its products, and what are the positive things and negative things for branding itself first and if branding its products first.
Brand experience has attracted a lot of attention in the Marketing practice. With consumers seeking not only functional benefits of a brand but also emotional experiences, brand experience theory attempts to provide answers on how brand experience can be measured and how it effects consumer behavior.
Every point of contact that an audience interacts with the brand is an opportunity to make a positive impression and influence attitudes. These interactions directly impact the decision to purchase or recommend your brand.
The purpose of this study is to evaluate the relationships among brand experience with Product attributes, outlet environment and employee interaction with the customer. Understanding these relationships is helpful to managers in their assessment of the level of appeal that will influence target consumers’ perception of brand personality, as well as their brand experience.
Q1-Give examples of how value is added to warburtons products
Q2-Explain how one firm can contribute to the primary, secondary and tertiary sectors within the same supply chain?
Q3- Analyze how a manufacturing can ensure suitability in its supply chain?
Q4- Discuss weather managing the supply chain responsibly improve customer satisfaction?
Academic Research, part of MBA study in AAST. Consumer behavior subject.
The findings show that the selected sample of people are all social media users but the level of addicting the social media is differs from person to other. Furthermore, it shows that there is a significant positive relationship between social media addiction and different life dimensions destructions in the Egyptian society, in all manners such as the personal relations, work productivity, health and lifestyle. Accessibility and time spent on social media affects the degree of addiction and so the destruction as well.
The exam body:
First question:-
Komatro is the health-conscious juice company which began a couple of decades ago when Greg Steltenpohl, Gerry Percy and Bonnie Bassett began squeezing fresh oranges on a $200 hand juicer. The company was growing strongly with annual sales rising 30% per year and approaching $90m. The company had established a strong brand with enormous customer loyalty.
On October 30, 1996, everything changed. Health officials in Washington state informed the company that they had discovered a link between several cases of E. coli 0157:H7 (E. coli bacterial poisoning) and Komatro fresh apple juice.
The link was confirmed on November 5. As the crisis played itself out, one child died and more than 60 people in the Western United States and Canada became sick after drinking the juice. Sales plummeted by 90%, Komatro's stock price fell 34%. Customers filed more than 20 personal-injury lawsuits and the company looked as though it could well be destroyed.
You are the Marcom Manager of Komatra Company, will be writing a press release to handle the crisis that your company is facing.
Second question:-
You have been asked to advise a club to which you belong on how to manage its communication program.
Develop for the club its own communication model “IMC campaign” and explain how the campaign can help the club identify its communication problems and develop better communication program and activities.
Third Question:
Question 3:
Sales promotion is one of the integrated marketing communication tools; it is defined as “a direct inducement that offers an extra value or incentive for the product to the sales force, distributers or the ultimate consumer with the primary objective of creating an immediate sale”. With respect to the two presented sales promotion offers below; Offer 1: Dominos “buy one large pizza and get the other free” and Offer 2: Procter & Gamble “buy Ariel and get Downy for free”. Please analyzing the two below offers, and state how these two offers can affect the consumer Decision-Making process for the promoted item.
Fourth Question:
From your understanding of the personal selling process, describe how could you apply the steps of the personal selling process on one of your products in your company, and explain how you implement it from the first step " prospecting" till
international marketing assignment about Marks and Spenser entering China Market and their marketing mistakes, and recommendations about the right way of positioning, branding and marketing strategies and tactics
It was an assignment for Marketing Management Course ( MBA) :
Content
o Literature Review
- Magazine industry overview
- Highest Magazine distribution Globllay
- About Yalla Saha Magazine
o Company mission
o Company vision
o Market Size
o Environmental Analysis
- Macro-Environmental Analysis
- Micro-Environmental Analysis
o SWOT
- Strengths
- Weaknesses
- Opportunities
- Threats
o Marketing Objectives(7PS OF Media)
- Product Elements:
- Place and time:
- Price:
- Promotion and education:
- Process
- People
- Productivity and quality
o Positioning Strategy
- Value proposition
- More for more
- More for the same
- The same for Less
o Positioning Map
o Positioning Statement
o Positioning Analysis
- Market Analysis
- Internal Analysis
- Competitor Analysis
o Key Advertising Personnel
- Creative Director
o Creative Writers
- Account Executive
- Account Planner
- Traffic Manager
o Media Buyers
o Media Planners
o Advertising Campaign Management
- Advertising Research
- Advertising Objective
- Advertising Budget
- Selecting Media outlet
- Creative Brief
Brand Story Telling keys to be used when you think about your brand story as a type of content
مسألتش نفسك كده ، هو أنا ليه عارف قصة حياة ستيف جوبز و عاش امتى و مات ازاي و ليه سمى شركته “أبل” و مين اللي مشاركينه.. و امتى فصلوه من الشركة و امتى رجعوه.
مش بس ستيف جوبز، لا ده كمان زوكلربرج بتاع “فيسبوك” و انه لسة كان بيحتفل بعيد ميلاده و الشعب المصري سف عليه كل عادة .. احنا ليه بنعرف المعلومات دي .. احنا مجرد عملاء عندهم ليه تشيلني همك و تحكيلي قصتك و مشاكلك؟!
عني كل شركة بتحكيلك قصتها عشان ترسم في دماغك شخصية معينة للشركة دي او المنتج ده ، زي ما كنا بنرتبط زهنيا ببطل القصة هترتبط زهنيا بالشخصية الخيالية بتاعت البراند ده بمجرد اني احكيلك قصته.
نفهم من كده ان ال Brand story او اللي ساعات بيسموه story branding :
– مش مجرد سرد معلومات او محتوى بيتحط في موقع ولا بروشور او بتصوره في فيديو، لا ده صورة لازم ترتبط بذهن الناس سواء العملاء او المستثمرين او اين كان الشخص المستهدف ، و تكون الصورة دي متكاملة فيها حقائق و فيها احداث و فيها روابط عاطفية تربط الناس بيها ” كان يا مكان يا سعد و يا اكرام كان في براند “
– انت في الاخر بتتكلم مع بشر يعني بيحسوا و بيحبوا و بيكرهوا فلازم القصة تبقى محبوكة صح وكأن حد اللي بيحكيها عنك.
– الBrand story ده وسيله قوية جدا لربط العملاء بيك و بتكون صورة ذهنيه عن شركتك او منتجك بصرف النظر عن حجم الشركة ومكانها.
طيب ازاي اكتب قصة عن البراند بتاعي، قبل ماتعرف طريقة كتابة القصة ، لازم تتعرف الاول على مفاتيح البراند عشان تقدر تستخدمها في تكوين القصة. انا جمعتلكم المفاتيح كلها في البرزنتيشن دي:
Types of competition ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعةDr. Haitham Ibrahim
الماركيتيير الشاطر مش بس بيهتهم بالعملاء بتوعه، ده كمان بيتابع المنافسين بتوعه كويس أوي. وعشان تقدر تستفيد أكتر، لازم تبقى عارف انواع العملاء عشان تتعامل مع كل نوع بالطريقة المناسبة. وأكبر اسباب الخلل في فهم و دراسة العملاء هو تضييق المجال و تقليل انواع المنافسين
في اتنين خبراء في الادارة و التسويق إسمهم:ـ
(Donald Lehmann and Russell Winner)
عملوا نموذج كده لتقسيم انواع العملاء بطريقة سهلة بتساعد الماركتير في شغله و بتحسن جدا من نتايج دراسة العملاء، و النموذج ده اللي هنتكلم عليه في المقال ده إسمه نموذج ليمان و وينار بيدرس تقسيم أنواع المنافسة إلى 4 مراحل: المنافسة في صنف المنتج ، المنافسة في نوع المنتج ، المنافسة العامة في نفس السوق ، المنافسة في المصروف المخصص
ده كلام كبير أول محتاج شوية تفاصيل عشان نستفيد منه:ـ
المنافسة في صنف المنتج Product Form Competition
النوع ده طبعا بيكون واضح لأي ماركتير لانه بيتكلم على المنافسين اللي عندهم منتج فيه نفس المواصفات و القيمة اللي بتتقدم لنفس شريحة العملاء المستهدفين. و دول بنشبههم بالمتسابقين في سباق الخيول، نفس قوة الخيل و نفس حلبة السباق و اللي بيكسب هو اللي بيعرف يستغل مميزات الخيل بتاعه كويس و بيعرف يظهرها في الوقت المناسب بدون استعراض زائف
دراسة المنافسين اللي من النوع ده بيخليك تعرف ايه المميزات اللي عندك اللي تقدر تغلب بيها منافسيك و تقدر تعرف ايه افضل طرق التسويق المناسبة للشريحة المستهدفة من العملاء
المنافسة في نوع المنتج Product Category Competition
النوع ده بيكون أعم شوية من اللي فات و دي بتشمل مقدمي المنتجات المشابهة لمنتجك (وليس المماثلة) و اللي بتأدي وظيفة مشابهة برضوا للمنتج بتاعك بصرف النظر بقا عن الشريحة المستهدفة لكل واحد فيكم، زي مثلا دواء بتاع حساسية الجلد : منتج في صورة برشام بينافس منتج في صورة دهان للجلد ، رغم ان كل واحد فيهم ليه شريحة لكنهم في الاخر منافسين لبعض
وده احد الحاجات اللي بتفرق بين الماركتير الصاحي و الماركتير التقليدي، لانك هتقدر تزود عدد الشرايح المستهدفة بمنافسة عدد اكبر من المنافسين المشابهين لنوع المنتج بتاعك
المنافسة العامة في نفس السوق Generic Competition
النوع ده طبعا بيكون مرحلة عامة اكثر من اللي قبله لانه بيشمل جميع المنتجات اللي بتشارك منتجك في رضاء العميل في احتياج معين عنده ، يعني بتحقق هدف واحد حتى لو مكنوش من نفس النوع ، زي مثلا واحد نفسه ياكل شيبسي على سبيل التسلية بعدين راح للسوبر ماركت لقى ان في كيس مكسرات شكله حلو فراح مجربه
فالماركتير الصاحي لما يبقى فاهم كده هيبقى عايز يوصل انه افضل حلول التسلية عند العملاء عشان تنسى اي نوع تاني او منتج تاني العميل ممكن يفكر فيه
المنافسة على المصروف المخصص Budget Competition
ودي أخر مرحلة و الأكثر عمومية، لانها مش بس بتشمل الحاجات المشتركة في رضاء احتياج معين عند العميل ، لأ ده بيتكلم على الاحتياجات المختلفة اللي بتحقق نفس الشعور العام للعميل
ممكن تتخيلها بطريقة تانية: لو في واحد شايل فلوس عشان يشتري بيها موبايل ، فهو بيخصص مصروف معين بيحوشه عشان يشتري الموبيل ده، بس في الاخر ممكن تلاقيه اشترى بلاي ستايشن لانه حس ان المميزات اللي هياخدها اكتر و هيقدر يمشي نفسه بموبايله القديم. لكن لو واحد عايز يشتري غسالة لمراته مستحيل يبدلها بقميص و بنطلون .. بصرف النظر عن انه هيتخلع من مراته بس المنتجين دول غير متنافسين
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Analysis:
Competition in an economic context is a widely studied phenomenon with a
significant body of accumulated research and theory. However, competition in the
mobile phone industry, despite its prevalence in public discussion, has received
significantly less attention in academic research.
The findings reveal that the U.S. and European mobile phone markets are
fundamentally different. Firstly, while in Europe several parallel sales channels
exist, the U.S. market is dominated by mobile operators that control access to the
end customer. Secondly, in the U.S. market phones are generally sold heavily
subsidized and bundled, and either under the operator brand or co-branding
agreements. In addition, the U.S. market has historically split in two technologies,
GSM and CDMA, as opposed to Europe where GSM is the dominant technology. The
analysis of Nokia in the United States shows that the company’s problems appear to
be related to the very characteristics of the U.S. market and the way Nokia has
reacted.
First and foremost, Nokia has had a difficult relationship with the operators who
have required tailoring, technology variations etc. In addition to its focus on GSM,
Nokia seems to have refused to tailor for operators and insisted on sales under the
Nokia brand.
Finally, over the years, Nokia’s situation has been complicated by occasional
disputes related e.g. to immaterial property rights and recently problems in
developing and having operators represent especially Nokia’s high-end models.
Competition and transformation of the mobile phone industry have evoked
increasing interest and discussion among both academics and practitioners. While
in the late 1990s the mobile phone business was dominated by a few large MNCs
traditionally strong in consumer electronics, the competitive landscape in 2011 is
far more diverse and the competition has shifted towards software and ecosystems.
Nevertheless, distinct geographical markets seem to retain some of their distinctive
features related to overall market composition, market power, technologies etc.
While in Europe, the mobile phone manufacturers have traditionally sold phones
under their own brands through a large variety of retailers, the U.S. market remains
strongly dominated by operators. The operators, who carry out close to 90 % of
sales to the end customer, exercise their power e.g. by forcing their brands, require
tailoring of the phones and create lock-in via heavy subsidies, family plans etc. In
addition, while Europe has been fairly homogeneous with regard to network
technologies, the operators in the United States have, until now, opted for two
different technologies, namely, CDMA (Verizon and Spring) and GSM (T-Mobile and
AT&T).
The differences in the European and U.S. markets also become apparent when
looking at the performance of Nokia, the case company, on the two continents. As
implied by both secondary and primary data, Nokia has pursued an archetypical
3. global or “one size fits all” strategy focusing on economics of scale in areas such as
purchasing, production and logistics.
Combined with the mobile operators requiring high levels of tailoring, branding and
control over distribution, Nokia has been unable to develop an offering that would
meet the strategic imperatives of the two. Moreover, Nokia has publicly promoted
GSM further complicating its relations with operators running CDMA networks. This
development has lead to the operators representing very few Nokia models with
practically none in the high end. 80 During the last decade or so, Nokia has claimed a
number of times that it will recapture its lost market share and come to terms with
the American operators. Apparently, the efforts have been inadequate.
As Rauhala (2011) stated, the U.S. operators are practically giving away inexpensive
Nokia phones to their customers as a substitute for a packet of coffee for visiting
their stores. On the other hand, he also concluded that Nokia does have good
opportunities, very little to lose, and with the right partner a real chance to turn the
situation around.
Answering the Questions:
Q (1): Prepare illustrations of the distribution channels of mobile phones from Nokia to
its end consumers in the United States.
Answer: In the US there are two routes in the distribution of mobile phones:
1. From the manufacture to the telecommunication retailer via wholesaler
2. From the manufacturer via carrier (wireless network operator) and its
outlets
To add the second route has become dominant especially in the recent years, in
the US mist of handsets are sold from stores owned by carriers like Virgin Mega
Store.
4. Q (2): What are the reasons for the global leadership of Nokia in mobile phones?
Answer: A Global Brand is one that is available in most of the countries in the world
(across multiple geographies) and shares the same strategic principles, positioning
and marketing in every market throughout the world, although the marketing mix
can vary.
And there are some motives for brand to go globally like;
1. Profit and growth goals
2. Managerial urges
3. Technology competence
4. Foreign market opportunities
5. Economies of scale
6. Tax benefits
7. Competitive pressures
8. Domestic market
9. Overproduction
10. Extend sales of seasonal products
11. Proximity to international customers
Nokia had good position in the world market for mobile phones. Its sales are highest
among all competitors. Besides, they had the largest market share of mobile phones.
Also, they have succeeded to become global brand because:
They did analyse their domestic position in their industry to provide an
indication of the strength of their organization
They understood the differences between cultures
They did choose the market that had greatest opportunities.
Q (3): Why is Nokia the market leader in mobile phones on the world basis, but not in
the US market?
Answer: Nokia performance in US was falling downs making Motorola leading the
mobile phone market, due to:
1. Nokia didn’t differentiate itself from other competitors.
2. There were no distinctive features that would make them stand out in the
market
3. Unlike Motorola, Nokia wasn’t reacting to a lifestyle market opportunity
4. Nokia had an old designed phones that look like candy bars. Whereas,
Motorola designed a thin phone which hit Nokia
5. Nokia didn’t have extensive carrier agreements unlike Motorola
6. Nokia wasn’t producing smart phones, which are the biggest market in US.
5. Q (4): What can Nokia do to recapture the number 1 position in the US market?
Answer: for Nokia to recapture number 1 position in the US market they should do
a lot of things, some of them are here:
1. It starts with changing the objectives and it should be recapturing the
number 1 position in US market.
2. Consider the strong competitive market that they are in
3. They should do a real SWOT analysis to define the strengths and weaknesses
that they have, and the opportunities and threats that the US market has.
4. To study well Motorola’s strategy to define the success keys of the market
leader.
5. Nokia should make their products unique and up to date in style and features
6. The management must be customer oriented not product oriented
7. They have to produce smart phones as it’s the peak now
8. They should build good communications and relations with the leading
carriers.
9. Refine the targeted segments and study the customer profile and lifestyle
10. Restructure the marketing and advertising strategies