This document summarizes information about Nokia Corporation. It discusses that Nokia is a Finnish multinational telecommunications, consumer electronics, and information technology company. It operates in various business areas including mobile phones, smartphones, and telecommunication networks. The document outlines Nokia's history dating back to 1865, provides financial details, and discusses Nokia's strategies, marketing principles, SWOT analysis, and social responsibility practices.

1. Welcome

2. Presentation is prepared byMizanur RahmanAbdullah all MasumIrin Sultana Salma Nasrin

3. Dept. of Tourism & Hospitality ManagementFaculty of Business StudiesUniversity of Dhaka

4. Gypsy ….to explore the universe…

5. International Business

6. IB

8. Finnish multinational communication corporationheadquartered in Keilaniemi, Espoo,a city neighboring Finland's capital Helsinki. It is the world's largest manufacturer of mobile phones.

10. OMX: NOK1V, NYSE: NOK, FWB: NOA3Telecommunications, Internet, Computer softwareTampere, Finland (1865), incorporated in Nokia 1871Fredrik Idestam, Leo MechelinEspoo, Finland Served Worldwide

11. Mobile phonesSmartphoneMobile computersMaps and navigation, music, messaging and media, Software €42.45 billion (2010€1.850 billion (2010)€2.070 billion (2010€39.12 billion (end 2010

12. €16.23 billion (end 2010132,430 (end 2010Mobile solutionMobile PhonesMarketNokia Siemens NetworksNavteqSymbiaVertuQt Development Frameworkswww.nokia.com

14. History of Nokia

15. Pre-telecommunications era The predecessors of the modern Nokia were the Nokia Company, Finnish Rubber Works Ltd, and Finnish Cable Works Ltd.

16. Nokia's history starts in 1865 when mining engineer Fredrik Idestam established a ground wood pulp mill in the town of Tampere, in southwestern Finland.

26. A world where everyone can be connected

27. “Connecting people”

28. The goal of Nokia is “Soccer at the palm of your hand”.

29. StrategyNokia has recently outlined its new strategic direction, includingPlans for a broad strategic partnership with MicrosoftFocused investments in next-generation disruptive technologiesA new leadership team and organizational structure

30. Strategy contd…..

33. Marketing principleCustomer satisfactionCustomer perceptionCustomer needs and expectationsGenerating income or profitMaking satisfactory progress

36. Variety: In every series of Nokia there are large numbers of sets with large variety. Quality: Nokia gain brand personality and market shares of 35% because of its quality. Design: Nokia sets are of various designs such as flip sets, Flat sets, Slide sets etc. Features: Each set of Nokia has its own features such as camera, video, mp3, mp4, web services, text messaging, e-mail, games etc.

37. Price Prices start from mere tk.1800 to more than tk.50,000 to suit all class of people.also offer cash allowancesskimming price strategyPenetration Pricing Competition Based Pricing

38. PlaceNokia products are available at Nokia galleryEstablished mobile phone dealership Retailers & other electrical products suppliers

39. PromotionAdvertisingPersonal sellingSales promotionPublic relationRoad shows

40. Advertisement

41. peopleNokia Recruits the high quality staff and train them appropriately in the delivery of services.Staffs have the appropriate interpersonal skills, aptitude and service knowledge.

42. Process Nokia has many customer care service center which are known Nokia Care Center.

45. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

47. the price of the productSome of the products are not user friendly.after sales service is not good.

49. emerging of other mobile companies in themarket. The companies like Motorola, Sony Eriksson etc.providing cheap phones, new features, new style and type, good after sales service etc.

50. PESTLE ANALYSIS PESTLE is a tool that helps analyze the overall business context covered of an organization:

51. It covers…..

52. Politicalincludes all that is in relation to the government and policies.acquires resources from government such as the economical, scientific and technological policies.The success of Nokia has obtained the resources from the Finnish policies which assist Nokia to advance its products.

53. Economic

54. SocialRelationship between Nokia and the rest of the world is very strongcommitted to supporting various communities’ trough donations, sponsored programs and partnerships

55. Technologyinvesting heavily in R&D to come up with last technologies.They want to offer the best to their customers and show that they will always come up with sophisticated items by creating different types of products every year.

56. LEGAL FACTOR

57. ENVIRONMENTAL FACTOREnvironmental impact of supplier‘s products and processes Environmentally ethical considerations amongst suppliersLife cycle impact of products throughout the supply chain

65. Social responsibility

67. To the society

68. To the employeesEmbedding values Labor practices Training and developmentRewarding performancesConsultation and communicationReorganizationHealth, safety and well-being

69. To the environmentProducts and servicesOperatorsEnvironmental management