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Nokia mini case study iiml
This case study focuses on Nokia's marketing strategies and challenges in the cell phone industry, highlighting its strengths, weaknesses, opportunities, and threats. Despite being a market leader with a 38% share in Q3 2009, Nokia faces fierce competition, particularly in North America, where it holds only 10% market share. Recommendations for improvement include enhancing cooperation with operators and adapting to smartphone trends to better meet consumer needs.
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Nokia mini case study iiml
- 1. NOKIA CASE STUDY MINI CASE STUDYNOKIA: MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR, INDIAN INSTITUTE OF MANAGEMENT, LUCKNOW
- 2. Introduction Based inFinland Employ nearly 130,000 people in 120 countries 38% of market share in 3rd quarter of 2009 Number one in the world for cell phone sales
- 3. Industry Analysis Economy People are saving money-spending less 2009 first quarter cell phone sales down 8.6% from a year ago Households omitting landlines-using only cell phones Barriers to enter are high Fierce competition
- 4. Industry cont. Companiesstruggling to expand Nearly billion people own a cell phone Motorola went from 2nd largest to 5th largest in 2007 Health risks are threatening to industry as a whole No proven facts that cell phones cause cancer On-going studies conducted
- 5. S.W.O.T ANAYSIS Strengths Nokiahas ten series of cell phone; eight of them are used Symbian operating system. all models in N series and E series are used Symbian S60 OS Nokia Corporation purchased Symbian, Ltd in 2008 High quality and solid shell The funny Nokia 1100
- 6. Opportunities Smartphone isthe future trends of cell phone. The future trends of Smartphone are Touch Screen Smartphone and QWERTY Keyboard Smartphone. High price, high quality, high tech and numerous functions but also mean high profits.
- 7. Weaknesses Nokia’s marketshare in North America is only 10 percent. Firstly, Nokia didn’t have so much advertisement in America Secondly, more than 90% of Nokia’s cell phones are in GSM net. Thirdly, Nokia’s designs are not suitable for American customers. The last but also the most important reason is telephone services providers. Nokia in T-mobile
- 8. Threats It isreported that Nokia’s market share of Smart phone was 35% in the third quarter of 2009. Although an unlocked Iphone’s price is more than $700 dollars, but customers could only spent $199 dollars buy an Iphone with two years AT&T services.
- 9. Nokia in Europe The Emergence of Competitors Intellectual Property Disputes Concern on Expanding Business
- 10. Nokia in northAmerica Outmoded Design Ineffective Cooperation with Operator Losing the Smart Phone Market
- 12. NOKIA IN ASIA Nokia in China -3G market -Domestic Competitors Nokia in India -Accusation of After Service -Walkout
- 13. Apple Inc April1，1976 Steve Job，Steve Wozniak & Ronald Wayne Cupertino, California, United States Revenue: US$32.48 billion (FY 2008) Net income: US$ 4.83 billion (FY 2008) Employees:35,000 (Q1 FY 2009) Products iphone (January 9, 2007)
- 14. Apple Inc Strength 1.Operatingsystem 2.Design
- 15. Motorola 1928 PaulGalvin & Joseph Galvin Headquarters: Schaumburg, Illinois, United States Revenue: US$ 30.146 billion (2008) Net income: US$ -4.244 billion (2008) Employees:64,000 (2008)
- 16.
- 17. Samsung 1938 LeeByung-chul Headquarters: Samsung Town in Seoul, South Korea Revenue: US$ 173.4 billion (FY 2008) Net income: US$ 10.7 billion(FY 2008) Employees: 276,000 (Q1 FY 2009)
- 18. Samsung Marketing Strategy Sportsmarketing •1988 Seoul （24th） •1998 Nagano（18th winter ） •2000 Sydney （27th） •2002 salt lake city（19th winter ） •2004 Athens （28th） •2006 Turin （20th winter ） •2008 Beijing （29th）
- 19. Short-term recommendation EnhanceCooperation with Operators in North America Smart Phone Market Learn from Competitors
- 20. Long-term recommendation EnhanceCooperation with Operators Changes on Operation System Meet Consumer’s Needs Diversity
- 21. DISCLAIMER Created by SarthakSinha, SCE Bangalore, during Marketing Internship under Prof. Sameer Mathur, Indian Institute Of Management Lucknow. ( See www.IIMInternship.com) Prof. Sameer Mathur, IIM LucknowSarthak Sinha, SCE Bangalore