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No-Change Strategy - Stability strategies
Corporate Level Strategies
Prepared By
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Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Stability strategies
Stability strategies
Stability strategy is a
strategy in which the
organization retains its
present strategy at the
corporate level and
continues focusing on its
present products and
markets.
Examples of Stability strategies
Steel Authority of India has
adopted stability strategy
because of over capacity in
steel sector. Instead it has
concentrated on increasing
operational efficiency of its
various plants rather than
going for expansion. Others
industries are ‘heavy
commercial vehicle’, ‘coal
industry’.
Examples of Stability strategies
Cigarette, liquor industries
fall in this category because
of strict control over
capacity expansion. Both
these industries require
license under the provisions
of Industries (Development
and regulations) Act, 1951.
No-Change Strategy
It is a conscious decision
to do nothing new. The
firm will continue with its
present business
definition.
No-Change Strategy
When a firm has a stable
internal and external
environment the firm will
continue with its present
strategy.
No change strategy - stability strategies  - corporate level strategies - Strategic management - Manu Melwin Joy

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No change strategy - stability strategies - corporate level strategies - Strategic management - Manu Melwin Joy

  • 1. No-Change Strategy - Stability strategies Corporate Level Strategies
  • 2. Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
  • 4. Stability strategies Stability strategy is a strategy in which the organization retains its present strategy at the corporate level and continues focusing on its present products and markets.
  • 5. Examples of Stability strategies Steel Authority of India has adopted stability strategy because of over capacity in steel sector. Instead it has concentrated on increasing operational efficiency of its various plants rather than going for expansion. Others industries are ‘heavy commercial vehicle’, ‘coal industry’.
  • 6. Examples of Stability strategies Cigarette, liquor industries fall in this category because of strict control over capacity expansion. Both these industries require license under the provisions of Industries (Development and regulations) Act, 1951.
  • 7. No-Change Strategy It is a conscious decision to do nothing new. The firm will continue with its present business definition.
  • 8. No-Change Strategy When a firm has a stable internal and external environment the firm will continue with its present strategy.