This document discusses various corporate level retrenchment strategies including retrenchment, turnaround, divestment, and liquidation strategies. It provides examples of companies that have used each strategy. Retrenchment involves contracting activities through reducing or eliminating business units. Turnaround aims to reverse negative trends through internal changes or replacing management. Divestment is the sale of non-core business units. Liquidation is the most extreme option, closing the entire firm and selling off assets. Examples mentioned include GM reducing car models and Xerox implementing a turnaround program through cost cuts.

1. Retrenchment Strategies
Corporate Level Strategies

2. Prepared By
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Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com

3. Retrenchment Strategies

4. Retrenchment strategy
• A retrenchment grand strategy is
followed when an organization
aims at a contraction of its
activities through substantial
reduction or the elimination of
the scope of one or more of its
businesses in terms of their
respective customer groups,
customer functions, or alternative
singly or
improve its
technologies either
jointly in order to
overall performance.

5. Examples of Retrenchment strategy
Motors of the
States stopped
• General
United
producing a number of
"makes" of automobile. GM
decided that it needed to
retrench by concentrating
on just a few "makes." It
hoped this would help it
return to profitability.

6. Turnaround strategies
• Turn around strategies derives
their name from the action
involved that is reversing a
negative trend. There are
certain conditions or indicators
out
needed
which point
turnaround is
organization to survive.
that a
for an
An
organization which faces one or
more of these issues is referred
to as a ‘sick’ company.

7. Turnaround strategies
• There are three ways in which
turnarounds can be managed
– The existing chief executive and
management team handles the
entire turnaround strategy with
the advisory support of a
external consultant.
– In another case the existing
team withdraws temporarily
and an executive consultant or
turnaround specialist is
employed to do the job.
– The last method involves the
replacement of the existing
team specially the chief
executive, or merging the sick
organization with a healthy one.

8. Examples of Turnaround strategies
• Xerox revealed a
Turnaround Programme in
December 2000, which
included cutting $1 billion in
costs, and raising up to $4
billion through the sale of
businesses and
assets, exiting non-core
lay-offs.
Subsequently, in August
2001, Mulcahy was made
CEO. Xerox continued to
report losses in 2001, but it
returned to profit in 2002
and continued to report
profits in 2003.

9. Divestment strategy
• A divestment strategy
involves the sale or
liquidation of a portion of
business, or a major
division.

10. Divestment strategy
• TATA group is a highly diversified entity
with a range of businesses under its
fold. They identified their non – core
businesses for divestment. TOMCO
was divested and sold to Hindustan
Levers as soaps and a detergent was
not considered a core business for the
Tatas.

11. Liquidation Strategy
• A retrenchment strategy
which is considered the most
extreme and unattractive is
the liquidation strategy,
which involves closing down
a firm and selling its assets. It
is considered as the last
resort because it leads to
serious consequences such
as loss of employment for
workers and other
employees, termination of
opportunities where a firm
could pursue any future
activities and the stigma of
failure.

12. Examples of Liquidation Strategy
Eckerd chain of drugstores
• JC Penney recently sold its
to
focus on the corporation’s core
business of department stores
and Internet and catalog sales.
Studies show that between 33
per cent and 50 per cent of all
acquisitions are later divested.