The advertisement catches the eye with vivid colors and a psychedelic, kaleidoscopic background that contrasts with the dark space theme. It balances simplicity in the large, bold text with complexity in the intricate illustrations. This creates an instantly recognizable image that resonates with audiences and inspires them to purchase the album. The advertisement strategically places the most important information, the artist and album name, in the primary viewing area using the Gutenberg principle of design.

1. NME – Muse, The Resistance
Advert Analysis

2. The artists’ name and the album
name clearly stand visibly, the
bright white contrasting with
the dark array of colours in the
background. The release date is
also in bright white, highlighting
the most important information
to the reader. The text is also in
bold, block capitals, which
makes it easily readable and
emulates the band’s logo font.
The colours used are very
vivid and instantly eye-
catching, drawing the
audience’s eye to the
advert. The kaleidoscopic
feel is almost hypnotic and
creates a psychedelic vibe
that merges with the space
aged science fiction theme.
The colour contrasts with
the dark blue of space to
highlight the Earth, the man
and the walkway that is
carved through the
spectrum of light.
This advert manages to
merge both simplicity and
complexity, balanced
between the large block
capitals of the font and the
complex illustrations that
sit behind it. It is an
instantly recognizable
image that resonates to
the audience and inspires
them to go and buy the
album.
In terms of technicality, the
advert utilizes the gutenberg
principle, placing the artist’s
name and album name
within the primary optical
area and the strong fallow
area, being the position an
audience is most likely to
look at.