SlideShare a Scribd company logo
Matthew Eleweke
What is FanDuel?
3 Main
Points
• Brand Awareness
• Economic benefits for the
consumer by using this
product
• Generate more users of
FanDuel, and bring revenue
to the company.
Who Can Use?
Fan Duel can be used by all people ages
18 or over.
What’s the Big Idea?
• You don’t have to be an expert to win money using FanDuel.
Generating a
Buzz
• By using Twitter,
Facebook, and Instagram,
we will be able to generate
a buzz and build brand
awareness.
Promotions
• Use Twitter, Facebook,
and Instagram to hold
weekly Fan Duel contest.
Timeline and
Focus
• Timeline is 6 months to get
campaign started
• Focused on increasing
followers along all social
media platforms.
Budget
Labor,
$44,000
Weekly
Winners,
$156,00
0
This budget is based on a years worth of
campaigning.
Measure
Success
• Success of this ad
campaign will be
measured by the increase
of followers on social
media platforms as well as
new sign ups on the
FanDuel Website.

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Final presentation msu 420