Why was a Social Media Campaign needed for a music-based company?
- Increasing Brand Awareness
- Boosting Sales
- Optimising all Social Media Handles
- Building a relationship with ESTA’s audience
Aditya Mehta Foundation - Marketing Strategy by Shreya, ASILVERSEAchin Gupta
Aditya Mehta Foundation came to us for helping them improve their donations and social media visiblity. We did much more for them and devised a proper marketing funnel to help them out.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
How to measure your social media program, presented by Chad ParizmanSocialMedia.org
In his Brands-Only Summit presentation, Scripps Networks Interactive's Chad Parizman teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Aditya Mehta Foundation - Marketing Strategy by Shreya, ASILVERSEAchin Gupta
Aditya Mehta Foundation came to us for helping them improve their donations and social media visiblity. We did much more for them and devised a proper marketing funnel to help them out.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
How to measure your social media program, presented by Chad ParizmanSocialMedia.org
In his Brands-Only Summit presentation, Scripps Networks Interactive's Chad Parizman teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
A real-life case about a partnership between a telcom and an agency.Creating an owned media platform at the heart of the social strategy. Moving away from campaign peaks to a constant flow of content and conversation. By @femkedr and @moerman for #smdayBE
Bulldog Reporter webinar - Stop Doing Stupid Stuff: Using PR Measurement to M...Agility PR Solutions
• Connect the dots between your daily activities and business outcomes
• Develop customized metrics that reflect your value and contribution to business results
• Define benchmarks against which to judge performance
• Extract insight from your data
Guest speaker: Katie Delahaye Paine
Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author, Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR), initial founder of the Institute for Public Relations Measurement Commission, regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...Falcon.io
Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature which is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?
If You Create Great Content and No One Sees It, Does It Really Exist?Dynamic Signal
Over $118 Billion was spent on content creation alone last year. Whether as individuals or on behalf of the companies we work for, we are all a part of this massive industry, be it writing white papers, publishing international research, releasing quarterly earnings or retweeting on Twitter.
Because of social media and technologies like tablets, mobile phones and smart watches, we are all content producers AND content consumers, with the challenge of content distribution as the bottleneck between the two.
Organic social impressions Vs paid social impressions by KRDS IndiaKRDS
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected. 2020 has been the year of disruption: Climate Crisis, COVID-19, Racial Justice, #BlackLivesMatter. What can we take away from all this in a business context? And what on earth can we say on social media — as a brand — when the entire country/world is laser-focused on one hot button issue? Apparently, a lot.
Entrepreneurial Spark event night - Digital marketingMatt Essam
Slides from the presentation I gave on digital marketing at the Entrepreneurial spark event night. If you would like more information please contact me via LinkedIn
Social Trends & Data - Jan Rezab at Engage Prague 2016 Jan Rezab
Jan talking about social media and showing how it impacts current media, brands, and general business ecosystem.
Jan dives also into social messaging bots.
See full video on Slideshare or YouTube: http://www.slideshare.net/jan.rezab/content-meets-data-social-media-trends-jan-rezab-at-engage2016-prague
HarperCollins - How I Got Here: The DIY Social Audit and SEOFalcon.io
Are your social visions and goals meeting expectations? How do you stack up to your competitors? Have you listened/looked at yourself objectively lately? In this session, you'll get a crash course on how to do a social audit. You'll leave with a hype-free understanding of not only how to do a social audit but how that work impacts brand health, content development, keyword strategies for SEO, social responses trees, and more...
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
Branchout 2017 - Day 2 Session - Toby RoessinghBranch
The Evolution of Consumer Behaviors and Mobile Measurement
By Toby Roessingh, Measurement Partnerships Program Manager at Facebook
Toby Roessingh, Measurement Partnerships Program Manager at Facebook, takes us through a deep dive of the evolving mobile media landscape and its implications for measurement, only on the Branchout stage.
The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...Branch
The 31 days encompassing last year’s holiday season delivered over 20% of the total $4.8 trillion 2016 U.S. retail spend. And, mobile users accounted for 65% of visits and 30% of sales over 2017’s Thanksgiving & Black Friday.
So what can be done to harness the juggernaut of mobile shopping in the last two weeks before Christmas? Is it too late to make a strategic plan?
The National Retail Federation reports that up to 40% of the holiday spend happens in the 10 days before Christmas. So no, it’s definitely not too late to take action for 2017 - nor is it too early to start thinking about a strategic plan for 2018.
By understanding the latest mobile shopping trends and your customer journey, you can not only spur holiday sales with user engagement, but also use sales to boost user acquisition and retention throughout the next year.
In this webinar presented by Branch and RetailMeNot, you’ll learn:
-How holidays impact consumer behaviors online, and what that means for your mobile acquisition, retention, and re-engagement strategy
-How to leverage the holidays to fuel all-year growth
-How to improve your customer experience to retain those holiday shoppers in 2018 and beyond
-How to make the most of the last 2 weeks before Christmas
How to Identify, Cultivate and Partner with Digital InfluencersAgility PR Solutions
A Bulldog Reporter webinar for PR and communications professionals
What you’ll learn:
- How to identify, and engage with, influencers
- Social listening and the digital landscape
- The do’s and don’ts of building relationships
- What tools and services are available to help you
Featured speaker, Andrea Wytish, Senior VP, Digital + Influencer Relations, EvolveMKD
Presentation Webinar Convertising: Creative Content X Social AdvertisingKomfo
Have you ever heard about convertising? According to the online agency, Saleskracht, it is a way to generate leads and conversions by using storytelling. Creative content, combined with social advertising, is key in this story. Watch this presentation and get inspired!
Instagram is one of the fastest growing social media platforms in the world. It can not only increase your brand’s visibility but also can help you engage with your customers and generate business and revenue through it especially for Fashion, Food, Travel, Services, Bloggers and other industries.
As a more engagement and organic growth driven social media platform, Instagram is a treasure trove of opportunities for start-ups and brands!
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
A real-life case about a partnership between a telcom and an agency.Creating an owned media platform at the heart of the social strategy. Moving away from campaign peaks to a constant flow of content and conversation. By @femkedr and @moerman for #smdayBE
Bulldog Reporter webinar - Stop Doing Stupid Stuff: Using PR Measurement to M...Agility PR Solutions
• Connect the dots between your daily activities and business outcomes
• Develop customized metrics that reflect your value and contribution to business results
• Define benchmarks against which to judge performance
• Extract insight from your data
Guest speaker: Katie Delahaye Paine
Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author, Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR), initial founder of the Institute for Public Relations Measurement Commission, regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...Falcon.io
Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature which is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?
If You Create Great Content and No One Sees It, Does It Really Exist?Dynamic Signal
Over $118 Billion was spent on content creation alone last year. Whether as individuals or on behalf of the companies we work for, we are all a part of this massive industry, be it writing white papers, publishing international research, releasing quarterly earnings or retweeting on Twitter.
Because of social media and technologies like tablets, mobile phones and smart watches, we are all content producers AND content consumers, with the challenge of content distribution as the bottleneck between the two.
Organic social impressions Vs paid social impressions by KRDS IndiaKRDS
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected. 2020 has been the year of disruption: Climate Crisis, COVID-19, Racial Justice, #BlackLivesMatter. What can we take away from all this in a business context? And what on earth can we say on social media — as a brand — when the entire country/world is laser-focused on one hot button issue? Apparently, a lot.
Entrepreneurial Spark event night - Digital marketingMatt Essam
Slides from the presentation I gave on digital marketing at the Entrepreneurial spark event night. If you would like more information please contact me via LinkedIn
Social Trends & Data - Jan Rezab at Engage Prague 2016 Jan Rezab
Jan talking about social media and showing how it impacts current media, brands, and general business ecosystem.
Jan dives also into social messaging bots.
See full video on Slideshare or YouTube: http://www.slideshare.net/jan.rezab/content-meets-data-social-media-trends-jan-rezab-at-engage2016-prague
HarperCollins - How I Got Here: The DIY Social Audit and SEOFalcon.io
Are your social visions and goals meeting expectations? How do you stack up to your competitors? Have you listened/looked at yourself objectively lately? In this session, you'll get a crash course on how to do a social audit. You'll leave with a hype-free understanding of not only how to do a social audit but how that work impacts brand health, content development, keyword strategies for SEO, social responses trees, and more...
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
Branchout 2017 - Day 2 Session - Toby RoessinghBranch
The Evolution of Consumer Behaviors and Mobile Measurement
By Toby Roessingh, Measurement Partnerships Program Manager at Facebook
Toby Roessingh, Measurement Partnerships Program Manager at Facebook, takes us through a deep dive of the evolving mobile media landscape and its implications for measurement, only on the Branchout stage.
The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...Branch
The 31 days encompassing last year’s holiday season delivered over 20% of the total $4.8 trillion 2016 U.S. retail spend. And, mobile users accounted for 65% of visits and 30% of sales over 2017’s Thanksgiving & Black Friday.
So what can be done to harness the juggernaut of mobile shopping in the last two weeks before Christmas? Is it too late to make a strategic plan?
The National Retail Federation reports that up to 40% of the holiday spend happens in the 10 days before Christmas. So no, it’s definitely not too late to take action for 2017 - nor is it too early to start thinking about a strategic plan for 2018.
By understanding the latest mobile shopping trends and your customer journey, you can not only spur holiday sales with user engagement, but also use sales to boost user acquisition and retention throughout the next year.
In this webinar presented by Branch and RetailMeNot, you’ll learn:
-How holidays impact consumer behaviors online, and what that means for your mobile acquisition, retention, and re-engagement strategy
-How to leverage the holidays to fuel all-year growth
-How to improve your customer experience to retain those holiday shoppers in 2018 and beyond
-How to make the most of the last 2 weeks before Christmas
How to Identify, Cultivate and Partner with Digital InfluencersAgility PR Solutions
A Bulldog Reporter webinar for PR and communications professionals
What you’ll learn:
- How to identify, and engage with, influencers
- Social listening and the digital landscape
- The do’s and don’ts of building relationships
- What tools and services are available to help you
Featured speaker, Andrea Wytish, Senior VP, Digital + Influencer Relations, EvolveMKD
Presentation Webinar Convertising: Creative Content X Social AdvertisingKomfo
Have you ever heard about convertising? According to the online agency, Saleskracht, it is a way to generate leads and conversions by using storytelling. Creative content, combined with social advertising, is key in this story. Watch this presentation and get inspired!
Instagram is one of the fastest growing social media platforms in the world. It can not only increase your brand’s visibility but also can help you engage with your customers and generate business and revenue through it especially for Fashion, Food, Travel, Services, Bloggers and other industries.
As a more engagement and organic growth driven social media platform, Instagram is a treasure trove of opportunities for start-ups and brands!
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
How To Think Like A Marketing Machine By Christopher PennMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Algorithmic Thinking: The Foundation of Marketing Technology. PRESENTATION: How To Think Like a Marketing Machine - Given by Christopher Penn, @CSPenn - VP of Marketing Technology, SHIFT Communications
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
Group Mad Social Media Credentials 06032015Carina Ong
GROUP MAD is a group of branding and leadership development consultancies that delivers strategic thinking and practical solutions that work. We build great brands by coaching the people behind them through a proven process.
Our passion and expertise lie in connecting, collaborating and nurturing leaders whether they are from Start-ups, SMEs or Multinationals. Our branding work spans across Corporate Branding, Product Branding, Employer Branding as well as training and coaching in the area of innovation and performance.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
If Content Marketing Is King, Mobile Marketing Is A Notch Above!Patricia Ogilvie
The number of people using smart phone and mobile devices of all sorts is staggering! As a business owner, you must be mobile friendly and ready to be found in the palm of your customers' hand! Here are the profound stats to prove your next move!
5 Steps to Convert Website Visitors to Salesbrandon_lake
Marketing expert, Joel Book and Brandon Lake discuss 5 critical steps that will dramatically increase conversions and keep customers engaged before and after the sale.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
While looking at ways to improve and reiterate the designs of a banking app, I came across the ICICI bank mobile application.
Even though it was getting the job done, it did not showcase some important aspects.
Do send me a message as I have a few more ideas on how they would be helpful for your business.
Epiphany labs - A Product Management AssignmentAchin Gupta
SECTION 1
Describe two projects or initiatives you executed in the past that created a measurable impact in the app’s growth - earnings, installs, engagement or retention. Please include the following in your answer:
a) Your contribution
b) The impact
c) The change in metrics
d) AppStore link for the app
SECTION 2
Problem 1
StickMe Notes (available on App Store) is a paid subscription app with 3 price points (Monthly, Semi-annual and Yearly). You are the product manager for StickMe Notes and you realise that your monthly earnings are diminishing month over month without any change in install numbers and free trials.
1.1 How will you go about analysing the fall in revenue?
1.2 What can be some of the possible causes, without making any assumptions?
Problem 2
From the following list of iOS apps, please choose a mobile app that you like, but you feel can be improved -
● Google Pay
● Ola
● TikTok
● Arogya Setu
● Zomato
● Make My Trip
● Myntra
● Urban clap
● Big Basket
2.1 Please specify any one feature that you would like to improve for the app
2.2 Please share a detailed PRD along with wireframes/screenshots for that one feature.
Management Information System UX Case studyAchin Gupta
We got the requirement for re-designing the Management Information System for our organization as many employees was facing the problem in the system related to usability and interaction of the system with users.
We initiate with different research methods like Heuristic evaluation, Interviews, Surveys, Competitive analysis to find out the problem objectives of the system and from those objectives, we started working on the improvements of User Experience, System Interaction and User Interface to make User-Centric Design.
We also did the usability testing on the final design and made some iterations from the users' feedback.
To find out the problem objectives we need to empathise with the users to get to know what they are feeling while using the current system. For that we categorised our research into two
parts - Primary Research and Secondary Research.
In Primary Research, We anaylised the users by taking interviews, prepared questionnaires, Direct observation and Heuristic Evaluation of the present design which helps us to find out the bottle neck areas of the system.
From Secondary Research, We were able to analyse the challenges faced by different types of users and the what are the technological challenges are there which affecting the tasks
performed by users in the system.
Solr and How it can be used in products - By Achin GuptaAchin Gupta
Followed a Professional Open Source model to target organizations evaluating or already using the Apache Lucene/Solr open source search platform for their search and back-end analysis applications.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. Creative Single Image Portfolio Options
Bear claw croissant apple pie. Croissant cake tart liquorice tart pastry. Tiramisu apple pie biscuit sweet oat cake
sweet icing brownie. Chocolate bar brownie carrot cake bear claw muffin. Chocolate macaroon lollipop
3. Why was a Social Media Campaign needed for ESTA ?
3
SECTION ONE
3
Increasing Brand Awareness
Boosting Sales
Optimising all Social Media Handles
Building relationship with ESTA’s audience
4. Platforms Used and Why?
4
SECTION ONE
4
The best place to kick start
your business owing to the
reach of over 1 billion
people
Facebook
The musical your tweet is,
the faster people get in
touch with you.
The only place you can be
offered to be funded within
a month and video content
works splendidly
Gaining followers is the
easiest ever. Build a
consistent user base.
The place where you went
to search for every other
thing would help people
find YOU.
Twitter LinkedIn Instagram Google Ads
5. Tasks Undertaken
5
SECTION TWO
5
Social Media Consistency
Graphic Designing
Content Marketing & Optimisation
Selling Memberships
Managing and Creating the
Google Ads Campaigns
6. ESTA’s Google Ads Journey
The growth across various platforms has been steady and consistent with user appreciation growing by the increased number of posts.
5 Dec 2019We started
The first few weeks were
focused planning the
campaigns which were to be
made content specific. We had
to work on the Keywords
suggested by Phil and Steve
with a Goal to increase the
memberships.
Market Research and
Strategising
After studying and researching about ESTA
and its goals we needed to create our
campaigns, the initial phase was tough than
anticipated yet we achieved and are
performing much better than competitors
Google Ads Campaign
124 K
166 K
Mobile User
Desktop/ Laptop
User
From our campaigns, we grew users across
the given platforms
Device Based User Analytics
Our Google Ads strategy for an
Ads grant program has one of the
highest click through rate ever
across all organisations.
78%
Impressions
10%
Click Rate
7. ESTA needed to grow the members the on the
platform for which each instrument and the age
group has a campaign of its own.
Our Business Strategy
8.5
9.2
9.8
Violin
Classical Instruments
Violin Teachers
Google ranks the keywords you have used for
campaigning your sales across its database and
gives you a score based on the competitor
analysis.
Most Prominent Keywords
and their Rating
Add more wider user oriented
content on which Ads can run
more successfully.
Sales Booster Techniques...
Improve the UI of the landing pages.
✓ ESTA website gets about 18% of its daily traffic
from Google Ads.
✓ At least 72% of the new ESTA member have
used Google Ads to join.
✓ We utilize about 3% of our monthly Google Ads
budget.
Stats
Focussing to the
needs of the
Niche
Changing the font would increase the number of people that stay on the
page.
8. This shows that our ads were shown to over
1600 people each day proving more and
more people are searching for us.
Facts
Over 8000 users from
the African
Subcontinent
People who reached out to buy
the membership from Google
Ads
7000
Over 30% of people signed up
through Google Ads
983
Business Impacts
Over 300K
impressions of
our ads
24 June 2020
9. Membership Sign Ups
9
SECTION TWO
9
Retired (life
membership)
Retired
Students
31
56
277
Full Professional
Full young
professional
Overseas Professional
421
138
60
Total Sales : £83,555
10. Facebook Impact
10
SECTION TWO
10
● 3.5K people are reached with each post on an
average.
● About 11 people respond to each post in the
form of Likes, Shares and Comments.
Customer Data Analysis
Reach Share &
Comments
Likes Followers
● Posts with images got the most number of likes,
comments and shares.
● Google analytics shows that this is the highest ever
traffic from Facebook.
890 K
45 K
240K
2K
11. The increased number of
profile visits ensure that about
5% of those people would end
up following our page and
engaging with out tweets
Profile Visits
85 %
90 K
This is the proof of our Social
Media impact that people
actually like our posts and
want to know more about it.
New Followers
10 %
733
Twitter Tally
11
SECTION TWO
11
Efficient and tweets with
Images/ Links/ Vidoes show
an increase in our presence
among the users and higher
engagement rate.
Tweets
40 %
285
A significant amount of people
saw our post giving them a
chance to engage with our
page and posts at a much
higher rate.
Impressions
130 %
674 K
12. Instagram and LinkedIn Picturesque
12
SECTION TWO
12
0
Followers Likes Reach
August to October had a very successful marketing campaign in comparison to November - December, though, each
month had increased analytics as compared to the last quarter by a margin of over 50%.
December to June
0 0
80
2.4
K
8 K
13. Google Analytics
13
SECTION TWO
13
213
165K+
THOUSAND
page views with
new and
distinguished
page views
having
6+minutes
spent by user
on average on
the website
Increased the number
of users by
With over
223.7%
70 %traffic coming through
social media platforms and
Google Ads
14. Major Impact for European String Teachers Association(ESTA)
14
SECTION THREE
14
FollowersLikes Reach MembersImpressionsEngagement/
Click Rate
%Increase in
220
420
800
360
530
248
15. The Social Media Report on
European String Teachers Association
By
Achin Gupta