The document outlines Whirlpool's "Every Day, Care" brand campaign. The campaign aimed to shift perceptions of Whirlpool from a focus on products and features to emotional connections with families. It leveraged the power of family care rituals by showing how daily chores can be acts of love. The multi-channel campaign included videos, a laundry program, social media content, and earned media that resulted in increased sales, brand metrics, and social engagement. It was recognized with several marketing awards.