Rewir Trend Review #8 is out - covering the future of luxury. Happy reading and happy holidays!
Do you have feedback on content or want to share ideas on new topics? Don't hesitate to get back to me!
Kleenex wants to change its negative association with sickness by launching a campaign promoting Kleenex's use during happy occasions like weddings and graduations. The campaign will target 25-37 year olds and empty nesters on Facebook, Twitter, Google, and television. Success will be measured by increased social media engagement. With a $3.5 million budget, the goal is to boost brand loyalty and preference by encouraging users to share joyful moments that involved Kleenex tissues.
The document outlines Kleenex's marketing strategy to reach its goal of increasing sales and brand awareness. It will target men and women ages 16-40 across low to high income levels through Facebook, Twitter, and Google AdWords. The $1.8 million social media budget will be used to engage consumers on Facebook and promote the #KleenexCares hashtag on Twitter. Google AdWords will feature keywords related to tissues and a call to action, spending $2 per day for 68+ clicks and 4,000 impressions. SEO will also be implemented to boost search results and leverage relevant keywords.
Sprouts app - pitch - Startup Weekend in Stockholm 2019 JuneGedi Siuskus
The app coach that nudges you to take your first step from sprout to flower, guiding you in your sustainability journey through small, simple and clear daily steps and progress tracking.
http://communities.techstars.com/sweden/stockholm/startup-weekend/14403
Part of https://global-sustainable-revolution.com/
Kimera Consulting works around the world seeking solutions to meet customer needs. They are developing sustainable energy projects that can adapt to societal changes over time. Their main focus is on social impact by involving local communities in energy project areas and supporting community development.
This document summarizes a paper on the importance of on-aircraft training for upset prevention and recovery training (UPRT). Some key points:
1) On-aircraft training is needed to fill gaps in simulator training and provide experiences with high angles of attack and extreme bank angles that pilots may face in loss of control situations.
2) Training involves gradually exposing pilots to higher angles and stresses to build skills and confidence through "adrenalized learning."
3) Different aircraft have different certified limits for maneuvers, with normal aircraft limited to 60 degree banks and utility/acrobatic aircraft allowing steeper banks up to 180 degrees with parachutes. Structural limits also depend on factors like flaps
The Project Ready and Project Ready STEM programs provide high school students services in housing, employment, and education to help with social and professional success after graduation. Through summer programs, students engage in college tours, guest speakers, and camps focused on science, technology, engineering, and math. The author interned with these programs, assisting with recruitment, organization, supervision of lessons and trips, parent communication, and teaching lessons, helping to ensure the success of Project Ready STEM.
During the final planning club of 2015, we covered the following topics:
• planning enforcement - a look at key planning enforcement difficulties and how to overcome them
• The Planning and Housing Bill - considering the effect of this Bill and the government’s ‘crusade to get 1 million homes built by 2020’ from a planning perspective, with a particular focus on starter homes and the effect of these for local authorities.
https://www.brownejacobson.com/sectors-and-services/sectors/public-sector
November 2015 Lincoln Park Neighborhood Real Estate UpdateAmanda McMillan
The document provides real estate market data for Lincoln Park from 2012-2015, including median sales prices, market times, months of supply, and closed sales. Median sales prices for attached single-family homes ranged from $200,000-800,000 depending on number of bedrooms. Market times and months of supply varied based on year and number of bedrooms. Closed sales of attached single-family homes ranged from 100-600 per year. Similar data is provided for detached single-family homes.
Kleenex wants to change its negative association with sickness by launching a campaign promoting Kleenex's use during happy occasions like weddings and graduations. The campaign will target 25-37 year olds and empty nesters on Facebook, Twitter, Google, and television. Success will be measured by increased social media engagement. With a $3.5 million budget, the goal is to boost brand loyalty and preference by encouraging users to share joyful moments that involved Kleenex tissues.
The document outlines Kleenex's marketing strategy to reach its goal of increasing sales and brand awareness. It will target men and women ages 16-40 across low to high income levels through Facebook, Twitter, and Google AdWords. The $1.8 million social media budget will be used to engage consumers on Facebook and promote the #KleenexCares hashtag on Twitter. Google AdWords will feature keywords related to tissues and a call to action, spending $2 per day for 68+ clicks and 4,000 impressions. SEO will also be implemented to boost search results and leverage relevant keywords.
Sprouts app - pitch - Startup Weekend in Stockholm 2019 JuneGedi Siuskus
The app coach that nudges you to take your first step from sprout to flower, guiding you in your sustainability journey through small, simple and clear daily steps and progress tracking.
http://communities.techstars.com/sweden/stockholm/startup-weekend/14403
Part of https://global-sustainable-revolution.com/
Kimera Consulting works around the world seeking solutions to meet customer needs. They are developing sustainable energy projects that can adapt to societal changes over time. Their main focus is on social impact by involving local communities in energy project areas and supporting community development.
This document summarizes a paper on the importance of on-aircraft training for upset prevention and recovery training (UPRT). Some key points:
1) On-aircraft training is needed to fill gaps in simulator training and provide experiences with high angles of attack and extreme bank angles that pilots may face in loss of control situations.
2) Training involves gradually exposing pilots to higher angles and stresses to build skills and confidence through "adrenalized learning."
3) Different aircraft have different certified limits for maneuvers, with normal aircraft limited to 60 degree banks and utility/acrobatic aircraft allowing steeper banks up to 180 degrees with parachutes. Structural limits also depend on factors like flaps
The Project Ready and Project Ready STEM programs provide high school students services in housing, employment, and education to help with social and professional success after graduation. Through summer programs, students engage in college tours, guest speakers, and camps focused on science, technology, engineering, and math. The author interned with these programs, assisting with recruitment, organization, supervision of lessons and trips, parent communication, and teaching lessons, helping to ensure the success of Project Ready STEM.
During the final planning club of 2015, we covered the following topics:
• planning enforcement - a look at key planning enforcement difficulties and how to overcome them
• The Planning and Housing Bill - considering the effect of this Bill and the government’s ‘crusade to get 1 million homes built by 2020’ from a planning perspective, with a particular focus on starter homes and the effect of these for local authorities.
https://www.brownejacobson.com/sectors-and-services/sectors/public-sector
November 2015 Lincoln Park Neighborhood Real Estate UpdateAmanda McMillan
The document provides real estate market data for Lincoln Park from 2012-2015, including median sales prices, market times, months of supply, and closed sales. Median sales prices for attached single-family homes ranged from $200,000-800,000 depending on number of bedrooms. Market times and months of supply varied based on year and number of bedrooms. Closed sales of attached single-family homes ranged from 100-600 per year. Similar data is provided for detached single-family homes.
O PODER DO SENHOR É IMENSURÁVEL, ASSIM COMO SUA MISERICÓRDIA, AMOR E PERDÃO.... ADORE AO SENHOR EM QUALQUER CIRCUNSTANCIA POIS ELE É DIGNO DE TODA HONRA, TODA GLÓRIA E TODA ADORAÇÃO....EU TE AMO SENHOOOR!!
1) The document outlines election rules for the Fraternal Order of Police, DC 20003 regarding campaign materials and roll call visits. All campaign materials must be approved by the Election Committee before use and include the candidate's name and contact information. Campaigning is not allowed on election day or without approval from the relevant district leadership.
2) Violations of the rules, such as personal attacks, interfering with other candidates, or bringing discredit to the union will be addressed by the Election Committee who may issue warnings, exclude the candidate from the ballot, or disqualify them in severe cases. Candidates must familiarize themselves with and adhere to the rules.
3) Notifications of violations will be made in writing
November 2015 Wicker Park Neighborhood Real Estate UpdateAmanda McMillan
Amanda McMillan, CEO of Chicago Home Partner a team of top producing real estate agents in Chicago, IL presents her November 2015 Market Update for the Wicker Park neighborhood.
This document discusses strategies for motivating students to follow through on referrals to campus resources based on theories of student involvement and engagement. It provides background on Heather Luth and an overview of Alexander Astin's theory of involvement. Data is presented on student usage of academic resources, career centers, and advising. Reasons why students may not follow through on referrals are explored. The document advocates reframing advising as helping connect students to campus partners, using positive psychology approaches, and addressing perceptions of what constitutes success.
EU: Transmission Shafts And Cranks, Bearing Housings And Plain Shaft Bearings...IndexBox Marketing
IndexBox Marketing has just published its report: “EU: Transmission Shafts And Cranks, Bearing Housings And Plain Shaft Bearings, Gears And Gearing And Articulated Link Chain - Market Report. Analysis And Forecast To 2020”. This report focuses on the EU transmission shaft market, providing a comprehensive analysis and the most recent data on its market size and volume, EU trade, price dynamics, domestic production, and turnover in the industry. The market trends section reveals the main issues and uncertainties concerning the industry, while the medium-term outlook uncovers market prospects. The attractivity index (IB Index) summarizes the source of existing opportunities as they appear in this market, as well as an interpretation of the trade figures.
Project presentation and last assignment of the course. Topic chosen; Employment Engagement.
I chose this subject due to its tremendous impact within the workplace with enormous consequences in terms of productivity, employee performance, customer satisfaction and finantial success.
The presentation is broken down in several matters as a introduction, engagemnet drivers, ways to build engagement and final indicators of engagement worldwide.
ADP incorporates leading enterprise risk management (ERM) practices to manage business risk. They established an ERM program led by a vice president, director, and manager reporting to the Chief Audit Executive. The ERM team works closely with executives and the Board to develop a risk profile and categorize risks into strategic, operational, and external lenses. ADP also measures and monitors risks through data analytics, and embedded risk management into daily operations by creating a common risk framework and language. Key to their success is adapting ERM to fit ADP's culture, viewing it as a business enabler rather than hindrance.
November 2015 Near North Side Neighborhood Real Estate UpdateAmanda McMillan
Amanda McMillan, CEO of Chicago Home Partner a team of top producing real estate agents in Chicago, IL presents her November 2015 Market Update for the Near North Side neighborhood.
The document discusses sustainability innovations that are helping to address environmental issues and improve everyday life. Major companies are transforming their business models to be more sustainable while individuals are also recognizing the need for change. The issue profiles several startups developing smart technologies like sensors for waste bins, solar panels on roads, and devices to help coexist with wildlife. Overall, the document promotes the message that small, affordable innovations can help drive meaningful change towards a more sustainable future.
Welcome to this summer issue of Rewir
Trend Review where we will take you through
the landscape of food – beyond taste, smell
and consumer behavior. Yummy!
This issue of Rewir Trend Review focuses on place branding and how it is evolving. Place branding helps locations identify their unique characteristics to optimize their relevance and attract businesses, investors, residents and visitors. Examples discussed include VisitBerlin's projection installation on the Berlin Wall to share the city's history, a Paris app mapping movie filming locations as walking tours, and an airport in Singapore being designed as a destination itself with indoor gardens. Successful place brands now integrate proven strategies with communication innovations to make deeper, more meaningful impacts and connections with people.
This document discusses the growing field of wearable technology and its implications. It explores how wearables will transform data collection and use, requiring companies to utilize prescriptive, human-centered insights from massive amounts of personal data. Examples are given of current wearables and their applications in healthcare, education, intimacy, and more. The document concludes that while privacy issues exist, wearables offer brands opportunities to differentiate if they can establish trust around data usage.
This document lists the contact information for 4 people at rewir.com, including their names, titles, and email addresses. David Lillewarg is the Editor in Chief, Ruby Windrup handles Editorial content, Helena Brauer is responsible for Content design, and Anna Pensar manages Content distribution.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
O PODER DO SENHOR É IMENSURÁVEL, ASSIM COMO SUA MISERICÓRDIA, AMOR E PERDÃO.... ADORE AO SENHOR EM QUALQUER CIRCUNSTANCIA POIS ELE É DIGNO DE TODA HONRA, TODA GLÓRIA E TODA ADORAÇÃO....EU TE AMO SENHOOOR!!
1) The document outlines election rules for the Fraternal Order of Police, DC 20003 regarding campaign materials and roll call visits. All campaign materials must be approved by the Election Committee before use and include the candidate's name and contact information. Campaigning is not allowed on election day or without approval from the relevant district leadership.
2) Violations of the rules, such as personal attacks, interfering with other candidates, or bringing discredit to the union will be addressed by the Election Committee who may issue warnings, exclude the candidate from the ballot, or disqualify them in severe cases. Candidates must familiarize themselves with and adhere to the rules.
3) Notifications of violations will be made in writing
November 2015 Wicker Park Neighborhood Real Estate UpdateAmanda McMillan
Amanda McMillan, CEO of Chicago Home Partner a team of top producing real estate agents in Chicago, IL presents her November 2015 Market Update for the Wicker Park neighborhood.
This document discusses strategies for motivating students to follow through on referrals to campus resources based on theories of student involvement and engagement. It provides background on Heather Luth and an overview of Alexander Astin's theory of involvement. Data is presented on student usage of academic resources, career centers, and advising. Reasons why students may not follow through on referrals are explored. The document advocates reframing advising as helping connect students to campus partners, using positive psychology approaches, and addressing perceptions of what constitutes success.
EU: Transmission Shafts And Cranks, Bearing Housings And Plain Shaft Bearings...IndexBox Marketing
IndexBox Marketing has just published its report: “EU: Transmission Shafts And Cranks, Bearing Housings And Plain Shaft Bearings, Gears And Gearing And Articulated Link Chain - Market Report. Analysis And Forecast To 2020”. This report focuses on the EU transmission shaft market, providing a comprehensive analysis and the most recent data on its market size and volume, EU trade, price dynamics, domestic production, and turnover in the industry. The market trends section reveals the main issues and uncertainties concerning the industry, while the medium-term outlook uncovers market prospects. The attractivity index (IB Index) summarizes the source of existing opportunities as they appear in this market, as well as an interpretation of the trade figures.
Project presentation and last assignment of the course. Topic chosen; Employment Engagement.
I chose this subject due to its tremendous impact within the workplace with enormous consequences in terms of productivity, employee performance, customer satisfaction and finantial success.
The presentation is broken down in several matters as a introduction, engagemnet drivers, ways to build engagement and final indicators of engagement worldwide.
ADP incorporates leading enterprise risk management (ERM) practices to manage business risk. They established an ERM program led by a vice president, director, and manager reporting to the Chief Audit Executive. The ERM team works closely with executives and the Board to develop a risk profile and categorize risks into strategic, operational, and external lenses. ADP also measures and monitors risks through data analytics, and embedded risk management into daily operations by creating a common risk framework and language. Key to their success is adapting ERM to fit ADP's culture, viewing it as a business enabler rather than hindrance.
November 2015 Near North Side Neighborhood Real Estate UpdateAmanda McMillan
Amanda McMillan, CEO of Chicago Home Partner a team of top producing real estate agents in Chicago, IL presents her November 2015 Market Update for the Near North Side neighborhood.
The document discusses sustainability innovations that are helping to address environmental issues and improve everyday life. Major companies are transforming their business models to be more sustainable while individuals are also recognizing the need for change. The issue profiles several startups developing smart technologies like sensors for waste bins, solar panels on roads, and devices to help coexist with wildlife. Overall, the document promotes the message that small, affordable innovations can help drive meaningful change towards a more sustainable future.
Welcome to this summer issue of Rewir
Trend Review where we will take you through
the landscape of food – beyond taste, smell
and consumer behavior. Yummy!
This issue of Rewir Trend Review focuses on place branding and how it is evolving. Place branding helps locations identify their unique characteristics to optimize their relevance and attract businesses, investors, residents and visitors. Examples discussed include VisitBerlin's projection installation on the Berlin Wall to share the city's history, a Paris app mapping movie filming locations as walking tours, and an airport in Singapore being designed as a destination itself with indoor gardens. Successful place brands now integrate proven strategies with communication innovations to make deeper, more meaningful impacts and connections with people.
This document discusses the growing field of wearable technology and its implications. It explores how wearables will transform data collection and use, requiring companies to utilize prescriptive, human-centered insights from massive amounts of personal data. Examples are given of current wearables and their applications in healthcare, education, intimacy, and more. The document concludes that while privacy issues exist, wearables offer brands opportunities to differentiate if they can establish trust around data usage.
This document lists the contact information for 4 people at rewir.com, including their names, titles, and email addresses. David Lillewarg is the Editor in Chief, Ruby Windrup handles Editorial content, Helena Brauer is responsible for Content design, and Anna Pensar manages Content distribution.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
18. Rewir Trend Review #07: Re-inventing life on planet earth [2.0]
Rewir Trend Review #06: Food – getting more serious than ever
Rewir Trend Review #05: How does retail of today keep up with the consumers of tomorrow?
Rewir Trend Review #04: Here, there, everywhere. Place branding is going places
Rewir Trend Review #03: Face to face with wearable technology
Rewir Trend Review #02: Ready to redefine the dimensions of demography?
Rewir Trend Review #01: Exploring the frontiers of brand innovation
19. David Lillewarg, Editor in Chief
david.lillewarg@rewir.com
Liselott Törngren, editorial content
liselott.torngren@rewir.com
Helena Brauer, content design
helena.brauer@rewir.com
Madeleine Tönurist, content distribution
madeleine.tonurist@rewir.com