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Awesome Digital Campaign Case Study 2014

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A simple slide curating some of the best digital campaign case studies from around the world

Published in: Marketing

Awesome Digital Campaign Case Study 2014

  1. 1. AWESOME DIGITAL CAMPAIGN CASE STUDY - 2014
  2. 2. e•mo•tionnoun an affective state of consciousness in which joy, sorrow, fear, hate, or the like, is experienced, as distinguished from cognitive and volitional states of consciousness.
  3. 3. e•mo•tion PLAYS A BIG ROLE IN ADVERTISING
  4. 4. Let’s learn how these big brands engaged with their audience through emotion The following campaigns are awarded as winners or nominees of Cannes Lions 2014
  5. 5. THE AUTOCOMPLETE TRUTH UN WOMAN Creatively utilize Google’s search autocomplete to deliver a strong message and successfully receive a big impact
  6. 6. http://youtu.be/lcwAZtK5IJo
  7. 7. A TRIP OUT TO SEA GUY COTTEN Interactive video to raise awareness of the importance of wearing a life jacket by letting people sense and experience what it feels like to drown
  8. 8. http://youtu.be/0Uu_N1c7E2M
  9. 9. REMOTE CONTROL TOURIST MELBOURNE Utilizing website and social media, to let people interactively experience and explore Melbourne even before they get there
  10. 10. http://youtu.be/rg74NzJlGp0
  11. 11. LAST SQUARE MILKA Integrated campaign to deliver the brand promise to life, by modifying their product and packaging

  12. 12. http://youtu.be/oFyTZN37Lc0
  13. 13. TAKE THE WHEEL MERCEDES-BENZ Utilize Instagram platform and influencers, to raise awareness and brand perception among younger audience
  14. 14. http://youtu.be/xRVszcXQMbo
  15. 15. MISSING PERSON PRE-ROLL AUSTRALIAN FEDERAL POLICE Successfully created a strong message through YouTube Pre-Roll Ads (within less than 5 seconds) about helping finding missing person in Australia
  16. 16. http://youtu.be/UKfLFZMcugs
  17. 17. THE SCARECROW CHIPOTLE MEXICAN GRILL Inspiring audience with a bigger purpose, with “Cultivate a Better World” as the brand message, through website, YouTube and mobile app
  18. 18. http://youtu.be/reDRAHn3XkY
  19. 19. http://youtu.be/lUtnas5ScSE
  20. 20. UTILIZE DATA & INSIGHTS ADAPT NEW TECHNOLOGY STRONG STORYTELLING MARKET YOUR MARKETING INTEGRATED APPROACH Key Lessons
  21. 21. UTILIZE DATA & INSIGHTS ADAPT NEW TECHNOLOGY STRONG STORYTELLING MARKET YOUR MARKETING INTEGRATED APPROACH AWESOME! Key Lessons Do all of those things … and your campaign will be
  22. 22. “The best marketing doesn’t feel like marketing” - Tom Fishburne
  23. 23. More Examples…
  24. 24. WINNERS & NOMINEES
  25. 25. BANNER CAMPAIGNS VW GTI BannerBahn Creative use of Rich Media Banner, combined with offline activities that directly related to product experience
  26. 26. http://youtu.be/Mw6XWvao-24
  27. 27. BEST USE OF SOCIAL MEDIA SAMSUNG The Smartphone Line Integrated campaign using sophisticated technology and creative social media strategy

  28. 28. http://youtu.be/b6w_81iN5eo
  29. 29. DIGITAL CAMPAIGN Lay’s Do Us a Flavor Highly-engaged campaign, utilizing customers as Lay’s product creator

  30. 30. http://youtu.be/LZmk_39pCzs
  31. 31. DISPLAY & BANNER ADS Coca-Cola Share Your Voice RMB as the core component of the creative campaign

  32. 32. http://youtu.be/yTjgUS5s6fw
  33. 33. INTEGRATED CAMPAIGNS MACQUARIE Dictionary Creating big hype to promote a dictionary through integrated campaigns

  34. 34. http://youtu.be/ZSOfuUYCV_0
  35. 35. MOBILE ADVERTISING SWISS Instagram Takeover Taking over Instagram that leads to conversion campaign, all without leaving the mobile phone
  36. 36. http://youtu.be/Sax1udwFa3E
  37. 37. SOCIAL MEDIA CAMPAIGN Lowe’s Fix in Six Unique, creative, relevant and self-made contents, spread using the latest trend on Social Media
  38. 38. http://youtu.be/N3bFr97PI6M
  39. 39. VIRAL MARKETING Volvo Epic Split
  40. 40. http://youtu.be/M7FIvfx5J10
  41. 41. One more thing…
  42. 42. SOCIAL HUNTING CAMPAIGN We Hunt You A humble recruitment campaign from several years ago, where we learned to turn adversity into advantage To avoid confusion, this campaign is not related to Cannes Lions or The Webby Awards *
  43. 43. http://youtu.be/wr45tZHL_AE
  44. 44. THANK YOU

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