1. AWESOME
DIGITAL CAMPAIGN
CASE STUDY - 2014

2. e•mo•tionnoun
an affective state of consciousness in which joy, sorrow,
fear, hate, or the like, is experienced, as distinguished
from cognitive and volitional states of consciousness.

3. e•mo•tion
PLAYS A BIG ROLE
IN ADVERTISING

4. Let’s learn how these big brands engaged
with their audience through emotion
The following campaigns are awarded as winners or nominees of
Cannes Lions 2014

5. THE AUTOCOMPLETE TRUTH
UN WOMAN
Creatively utilize Google’s search autocomplete to
deliver a strong message and successfully receive a
big impact

6. http://youtu.be/lcwAZtK5IJo

7. A TRIP OUT TO SEA
GUY COTTEN
Interactive video to raise awareness of the
importance of wearing a life jacket by letting people
sense and experience what it feels like to drown

8. http://youtu.be/0Uu_N1c7E2M

9. REMOTE CONTROL TOURIST
MELBOURNE
Utilizing website and social media, to let people
interactively experience and explore Melbourne
even before they get there

10. http://youtu.be/rg74NzJlGp0

11. LAST SQUARE
MILKA
Integrated campaign to deliver the brand promise
to life, by modifying their product and packaging

12. http://youtu.be/oFyTZN37Lc0

13. TAKE THE WHEEL
MERCEDES-BENZ
Utilize Instagram platform and influencers, to raise
awareness and brand perception among younger
audience

14. http://youtu.be/xRVszcXQMbo

15. MISSING PERSON PRE-ROLL
AUSTRALIAN FEDERAL POLICE
Successfully created a strong message through
YouTube Pre-Roll Ads (within less than 5 seconds)
about helping finding missing person in Australia

16. http://youtu.be/UKfLFZMcugs

17. THE SCARECROW
CHIPOTLE MEXICAN GRILL
Inspiring audience with a bigger purpose, with
“Cultivate a Better World” as the brand message,
through website, YouTube and mobile app

18. http://youtu.be/reDRAHn3XkY

19. http://youtu.be/lUtnas5ScSE

20. UTILIZE DATA
& INSIGHTS
ADAPT NEW
TECHNOLOGY
STRONG
STORYTELLING
MARKET YOUR
MARKETING
INTEGRATED
APPROACH
Key Lessons

21. UTILIZE DATA
& INSIGHTS
ADAPT NEW
TECHNOLOGY
STRONG
STORYTELLING
MARKET YOUR
MARKETING
INTEGRATED
APPROACH
AWESOME!
Key Lessons
Do all of
those things
…
and your
campaign
will be

22. “The best marketing doesn’t feel
like marketing”
- Tom Fishburne

23. More Examples…

24. WINNERS & NOMINEES

25. BANNER CAMPAIGNS
VW GTI BannerBahn
Creative use of Rich Media Banner, combined with
offline activities that directly related to product
experience

26. http://youtu.be/Mw6XWvao-24

27. BEST USE OF SOCIAL MEDIA
SAMSUNG The Smartphone Line
Integrated campaign using sophisticated
technology and creative social media strategy

28. http://youtu.be/b6w_81iN5eo

29. DIGITAL CAMPAIGN
Lay’s Do Us a Flavor
Highly-engaged campaign, utilizing customers as
Lay’s product creator

30. http://youtu.be/LZmk_39pCzs

31. DISPLAY & BANNER ADS
Coca-Cola Share Your Voice
RMB as the core component of the creative
campaign

32. http://youtu.be/yTjgUS5s6fw

33. INTEGRATED CAMPAIGNS
MACQUARIE Dictionary
Creating big hype to promote a dictionary through
integrated campaigns

34. http://youtu.be/ZSOfuUYCV_0

35. MOBILE ADVERTISING
SWISS Instagram Takeover
Taking over Instagram that leads to conversion
campaign, all without leaving the mobile phone

36. http://youtu.be/Sax1udwFa3E

37. SOCIAL MEDIA CAMPAIGN
Lowe’s Fix in Six
Unique, creative, relevant and self-made contents,
spread using the latest trend on Social Media

38. http://youtu.be/N3bFr97PI6M

39. VIRAL MARKETING
Volvo Epic Split

40. http://youtu.be/M7FIvfx5J10

41. One more thing…

42. SOCIAL HUNTING CAMPAIGN
We Hunt You
A humble recruitment campaign from several years
ago, where we learned to turn adversity into
advantage
To avoid confusion, this campaign is not related to Cannes Lions or
The Webby Awards
*

43. http://youtu.be/wr45tZHL_AE

44. THANK YOU