Google was founded in 1998 by Stanford graduate students Larry Page and Sergey Brin. They built a search engine called BackRub which analyzed links to determine page importance. Google's goals are to accelerate innovation, strengthen brand loyalty through transformation, and facilitate access to information worldwide in every language. One of Google's main challenges has been adapting to mobile devices which add pressure to revamp online marketing. Google focuses on simplicity, constant adaptation and expansion, and putting customers first.

1. The Power of Google By Justin Moorehead

2. Google’s Background In 1996, Stanford Univ. graduate students Larry Page and Sergey Brin built a search engine called “BackRub”. It used links to determine the importance of individual web pages. By 1998 their work was formalized, creating the company known today as Google.

3. Business Goals of Google To accelerate innovation and strengthen brand loyalty through transformational changes while creating ans open-source environment. Do one thing really, really well Facilitate access to information for the entire world, and in every language Go mobile

4. Challenges faced by Google The main challenge Google has faced is Mobile devices that put added pressure on Google and other Internet companies to revamp the way they handle online marketing.

5. Google’s Themes Simplicity of content within the complex worldwide market Always adapting, ever expanding, never complaining Customer’s mind is always in our mind first Focus on the user and all else will follow Fast is better than slow Use democracy of the web

6. Key Components of Google Advertising with Adwords, Social media, websites, blogs, PR, commerce, creating more accessible Apps by Google, expanding the places to show ads to increase revenue, expanding advertising reach through AdSense contextual ad network, Aquiring more properties that serve as venues for ads, such as Blogger and YouTube, command attention with search ads, and seek to create similar relevance with other forms of advertising, add more rank search ad bases such as bid price and clickthrough rate, pioneer new offering that attract audiences for ads, such as Gmail or DoubleClick

7. Metrics of Google’s Success Ad revenue Viewers Searches Ad clients