9 Key Takeaways for Brands from WOMMA Summit 2012Gemma Craven
WOMMA Summit takes place every year and is an important time for brands and word of mouth marketers to share best practices, trends and ideas. This presentation captures 9 important takeaways from the Summit www.womma.org
The objective of this presentation is to help you understand what should be measured and how to manage your online reputation. Also find us on Facebook and Twitter @WeCollaborateSA
The bright future of communities at MRS Social Media Research ConferenceInSites on Stage
The bright future of communities, presented at MRS Social Media Research Conference by Tom De Ruyck and Sébastien Van Laere on Thursday September 26, 2013.
9 Key Takeaways for Brands from WOMMA Summit 2012Gemma Craven
WOMMA Summit takes place every year and is an important time for brands and word of mouth marketers to share best practices, trends and ideas. This presentation captures 9 important takeaways from the Summit www.womma.org
The objective of this presentation is to help you understand what should be measured and how to manage your online reputation. Also find us on Facebook and Twitter @WeCollaborateSA
The bright future of communities at MRS Social Media Research ConferenceInSites on Stage
The bright future of communities, presented at MRS Social Media Research Conference by Tom De Ruyck and Sébastien Van Laere on Thursday September 26, 2013.
Content Marketing - Storytelling at the speed of now Different Spin
This is a content marketing strategy presentation that you will not have seen before. Original, creative and informative. If you want to know more about how you can increase your reach and make social media content to appeal to your target audience then this is the presentation for you. Storytelling at the speed of now is where you want to be with your marketing strategy.
Redefining the value of fans: Smirnoff's Community Strategy, presented by Giulia Gasperi (InSites Consulting) and Oscar Martinez (DIAGEO) at the ARF Measurement Congress in New York (US) on Tuesday June 11, 2013.
Webinar: Using social to raise awareness and educate a generationBrandwatch
Unlike many other not-for-profit movements, Check One Two is focused on raising awareness of prevention, not money, through social media. As a result, their campaign’s currency became views, tweets, shares and likes – which meant that Check One Two needed to find a way to measure their success, comprehend these metrics and analyze whether the movement was really encouraging men to check themselves.
Join us for this free webinar, where Check One Two co-founders Andrew Salter and Simon Tucker, along with Brandwatch community manager Phillip Agnew, will share how Check One Two used social media monitoring and analytics to:
Measure the extent of the campaign’s awareness
Optimize the ways its campaigns should grow
Determine whether they were actually getting people talking about testicular cancer in a meaningful way
Monitor the live television show’s social success in real time
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
This POV is here to provide guidance on how financial and investment management institutions can use social media to drive business relationships in compliance with strict government regulations.
Disruptive Value Chain Integration in Consumer Product IndustryMichael Hu
The consumer product market is defined by increasing complexity and consumer needs change. To achieve breakthrough performance in an ever demanding market, CPG manufacturers and retailers must radically restructure the current supply chain paradigm to unlock massive synergies currently trapped within their respective supply chains. Based on our work with industry leaders and research from other industries, we present two future state models for cross manufacturer-retailer value chain integration. "Disruptive value chain integration" can unlock $500B in synergy benefits for the NA consumer and retail market and will define the future frontier for breakthrough performance.
вопросы типа "сколько должно быть слайдов в презентации?", "сколько должно быть текста на слайде?", "какого размера должен быть шрифт?" вызывают у меня онемение мозга. потому что презентации - это не про слайды вообще.
про что тогда презентации, и сколько, блин, в них должно быть слайдов? - ответ в этой презентации! )))
Презентация высокого полета экспресс курсWebinar.ru
Тренер-консультант, Режиссер Презентаций, преподаватель Вебинар-Академии Глеб Шулишов расскажет, что такое презентация для вебинаров, обозначит ее структуру, стиль и особенности.
Online академия презентаций http://preza.su/
Если вы готовите презентацию для выступления на совещании, вебинаре или конференции, то вам могут быть полезны эти советы. Они позволят избежать самых распространенных ошибок и сделать максимально эффективную презентацию!
Знаете, сколько плохих през производится в мире каждый день? Я не знаю. Но уверен, что много, потому что сам получаю их ежедневно. От коллег по цеху я часто слышу, что главное — донести суть, а оформление не так уж важно. Такие заявления вызывают у меня баттхерт: да один грамотно составленный мудборд сработает лучше, чем десять слайдов с текстом! Я собрал все типичные ошибки в оформлении презентаций и объединил их в некий свод правил. Представляю вам вредные советы о том, как сделать «САМУЮ ЛУЧШУЮ ПРЕЗУ».
Content Marketing - Storytelling at the speed of now Different Spin
This is a content marketing strategy presentation that you will not have seen before. Original, creative and informative. If you want to know more about how you can increase your reach and make social media content to appeal to your target audience then this is the presentation for you. Storytelling at the speed of now is where you want to be with your marketing strategy.
Redefining the value of fans: Smirnoff's Community Strategy, presented by Giulia Gasperi (InSites Consulting) and Oscar Martinez (DIAGEO) at the ARF Measurement Congress in New York (US) on Tuesday June 11, 2013.
Webinar: Using social to raise awareness and educate a generationBrandwatch
Unlike many other not-for-profit movements, Check One Two is focused on raising awareness of prevention, not money, through social media. As a result, their campaign’s currency became views, tweets, shares and likes – which meant that Check One Two needed to find a way to measure their success, comprehend these metrics and analyze whether the movement was really encouraging men to check themselves.
Join us for this free webinar, where Check One Two co-founders Andrew Salter and Simon Tucker, along with Brandwatch community manager Phillip Agnew, will share how Check One Two used social media monitoring and analytics to:
Measure the extent of the campaign’s awareness
Optimize the ways its campaigns should grow
Determine whether they were actually getting people talking about testicular cancer in a meaningful way
Monitor the live television show’s social success in real time
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
This POV is here to provide guidance on how financial and investment management institutions can use social media to drive business relationships in compliance with strict government regulations.
Disruptive Value Chain Integration in Consumer Product IndustryMichael Hu
The consumer product market is defined by increasing complexity and consumer needs change. To achieve breakthrough performance in an ever demanding market, CPG manufacturers and retailers must radically restructure the current supply chain paradigm to unlock massive synergies currently trapped within their respective supply chains. Based on our work with industry leaders and research from other industries, we present two future state models for cross manufacturer-retailer value chain integration. "Disruptive value chain integration" can unlock $500B in synergy benefits for the NA consumer and retail market and will define the future frontier for breakthrough performance.
вопросы типа "сколько должно быть слайдов в презентации?", "сколько должно быть текста на слайде?", "какого размера должен быть шрифт?" вызывают у меня онемение мозга. потому что презентации - это не про слайды вообще.
про что тогда презентации, и сколько, блин, в них должно быть слайдов? - ответ в этой презентации! )))
Презентация высокого полета экспресс курсWebinar.ru
Тренер-консультант, Режиссер Презентаций, преподаватель Вебинар-Академии Глеб Шулишов расскажет, что такое презентация для вебинаров, обозначит ее структуру, стиль и особенности.
Online академия презентаций http://preza.su/
Если вы готовите презентацию для выступления на совещании, вебинаре или конференции, то вам могут быть полезны эти советы. Они позволят избежать самых распространенных ошибок и сделать максимально эффективную презентацию!
Знаете, сколько плохих през производится в мире каждый день? Я не знаю. Но уверен, что много, потому что сам получаю их ежедневно. От коллег по цеху я часто слышу, что главное — донести суть, а оформление не так уж важно. Такие заявления вызывают у меня баттхерт: да один грамотно составленный мудборд сработает лучше, чем десять слайдов с текстом! Я собрал все типичные ошибки в оформлении презентаций и объединил их в некий свод правил. Представляю вам вредные советы о том, как сделать «САМУЮ ЛУЧШУЮ ПРЕЗУ».
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
On the 5th of November, Topshop/Topman opened a flagship store on 5th Ave in New York. A social media campaign supported this launched across Facebook, Twitter, Instagram and Pinterest.
Believing social media myths can harm your social media performance. In this webinar we explored some of the most common misconceptions relating to social media for business, and how to avoid them.
8 Ways To Determine If Your Brand Is LikeableLikeable Media
As much as consumers would like to think that they make purchase decisions solely based on hard facts such as price and quality, the truth remains that we live in a world of emotional decision makers—not robots. Consumers base decisions on their personal feelings toward a brand, connections they may have, and ultimately how likeable they find a brand.
If you were asked, "Is your brand likeable?" would you know the answer? Or better yet, would you be able to prove it? In this can't miss webinar, Cara Friedman of Likeable Media identifies what it means to be likeable on social media and begins the conversation of how to measure likeability. Register now and really learn what it means to be likeable.
The era of emerging global business disruptive models – Olatunde Falase, Brai...theNETng
The speech of MD Braincraft Limited, Olatunde Falase at the fourth Nigerian Entertainment Conference highlighted that the global business model is one that creates success, game and wealth on a sustainable basis.
Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...Klyp
Failing to plan is planning to fail when it comes to your business' social media marketing strategy. Learn the 6 steps to success with this presentation, originally shown at CLICK! Digital Expo 2014 in Australia.
What is 'fake news', why it matters and what we can do to help curb it. How do we build brands in a post-truth era? How to build emotional connections, respond in a crisis and power start-ups with social media
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
Increase your customers with an effective Social Media strategyITVibes, Inc.
Northwest Houston is exploding with growth. As the economy rebounds, there is an increasing demand for local businesses in Cypress, TX and the surrounding areas of Katy, Tomball, Magnolia, The Woodlands, Conroe and Houston. A never seen before flood of businesses and people are driving a population and job growth.
As Houston Social Media gains popularity and with more customers becoming web oriented, it has become crucial for local businesses to have an effective Houston Web Design. Shoppers are combining Search and Social Media to make their buying decisions. According to the analysts, 86% of consumers use Search engines and Social media when looking for professional services and products. Are they finding your company easily?
Search engines like Google are implementing these changes to their algorithm to show search results based on the visitors’ previous search history, browsing behavior, and their interaction with Social Media sites. Don’t know where to start?
Check this slide show " Social Media Marketing for Lead Generation " to learn ways to increase Lead Generation and Brand Exposure to local consumers. The next generation customers are already on Social Media. Are YOU?
Learn how to:
Create local branding using Social Media
Use Social Media to build audience
Increase local awareness and exposure
Optimize your business presence on Social sites
Outgrow your local competition using Facebook, Twitter, LinkedIn, YouTube, Blogs
Key Learnings For Brand Marketers - SXSW 2016Gemma Craven
SXSW Interactive has wrapped for another year. Here are key takeaways for brand marketers from this year's event. Be sure to check the notes for full talking points!
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4Gemma Craven
This is the fourth and final in my series from MWC 2016 - five takeaways for brand marketers coming from all that was on show at Mobile World Congress in Barcelona.
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3Gemma Craven
This year's Mobile World Congress is bigger than ever. This presentation is a recap of the third day and outlines key takeaways for brand marketers from the many talks & technologies on show.
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 1Gemma Craven
It's that time of year. The world descends on Barcelona to learn what the mobile gods have in store for them. This presentation contains key takeaways for brand marketers from the 2016 show
Is Your Event Video Strategy Where It Needs To Be?Gemma Craven
It has been said that 2015 is the year of video marketing. On average, there are more than 3 billion video views on Facebook every day. Globally, Facebook users are uploading 75% more clips per person–– 94% more in the US–– compared to this time last year. These rates increase even more due to video sharing across other social platforms like Twitter, Instagram, Meerkat, and Periscope.
Event organizers and marketers everywhere are realizing the importance of securing budgets and resources to prioritize video production.
Learn:
Must-know trends in video marketing
How to incorporate videos into your event strategy
5 key takeaways to consider right now to ensure your video marketing is as impactful as possible
Annual Planning & Social Media - What You Need To Know Gemma Craven
In Q4 Many companies head into planning mode. This is a process known as AOP which in this case means Annual Operating Planning. AOP provides an adjustable roadmap for the upcoming fiscal year. This plan is built by evaluating prior data for all aspects of the business, including revenue, production, capacity and expense. Setting an AOP requires input from numerous members of an organization, including those in sales, production, marketing, and social media marketing teams. The AOP is the social media marketer’s opportunity to submit expected budget and costs for the year ahead to ensure adequate funding throughout the year to help scale and grow internal social efforts. This Slideshare is your guide to align your AOP and your social efforts. The accompanying blog post can be found here: http://bit.ly/10leXkl
How To Prepare Your Social Programs For Christmas - NOW!Gemma Craven
It has long been built into the retail calendar to plan for the annual Holiday season early – also known as Christmas in July. The rest of us in the social media marketing space can take a big leaf out this book and plan ahead now to best connect with consumers over the holidays, whether in retail or not.
This contains 5 core areas of focus to ensure your year end social media programs are truly effective and valuable.
Why People Share & Writing Copy for Social ChannelsGemma Craven
As humans, we communicate for very specific reasons Social media has not changed the basics of human engagement – community, the levers of influence and how we share information. In fact, the opposite - social networks are fully based around human behavior.
To really understand how to write compelling copy for social channels, it is important to understand how and why human beings share. H/T to Paul Adams and WOMMA.
Building Your Digital Dream Team - Guide for PR ProfessionalsGemma Craven
Building a digital/social team within any company or agency is a mix of talent assessment, management and business vision to anticipate just what lies ahead. This presentation was given at a digital PR conference and examines some of the current in demand roles today and looks ahead at emerging areas of focus in the near (indeed nearer than you think) future.
Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
The Annual Planning Process & Social/Digital MediaGemma Craven
To help plan appropriately for increasing digital and social activities within your 2014 programs, learn more about effectively planning your marketing budgets.
4 Key Social Media Considerations For 2014 Brand Planning Gemma Craven
Planning season is soon (already!) upon us. And social media should be an integrated part of all brand work for the next 12 months. 4 important areas to consider when looking ahead for the next year.
Rethink Conference 2013 - The Social Agency of the Future Gemma Craven
Disruption is happening to business worldwide and the communications agency is no exception to this rule. What does an agency need to do to survive and prosper in tomorrow's world? My presentation from Rethink Oslo 2013
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
12. Connect with me
Gemma Craven
EVP, NY Group Head | Social@Ogilvy
Email: gemma.craven@ogilvy.com
Twitter: @gemsie
Linkedin: linkedin.com/gemsiecraven
Social for brands site:
Social.ogilvy.com
12
Editor's Notes
Using social to launch products – Facebook is still a platform that brands are using to drive launches. We did it with the Explorer 2 years ago and brands from Burberry (fragrance) to Heinz are now on board. When it comes to using social to create buzz around new products, Heinz and Cadbury are two of the brands to beat. Cadbury now defaults to social for all its product launches, having previously used Google+ and Facebook to build excitement around its new Bitsa Wispa and Dairy Milk Bubbly bars. And Heinz called on its Facebook community to help promote new variations on its Ketchup and soup products . The Heinz Beanz Facebook page has a highly engaged community of 150,000 fans that call themselves the Beaniez, with some even posting photos of their Heinz tattoos. The Five Beanz product was created to reflect the fact that people’s tastes change as they get older, so the campaign was named ‘My Grown Up Beanz’. It launched a Facebook quiz app that told people which of the five beans they had grown up to become in response to a series of questions about their personality traits. Ollerton said the idea was to get people excited about the product but also to tie into above-the-line marketing. To encourage people to take part and share the app, five winners were picked every hour and sent a personalised bean and every user that invited 10 people to take the quiz was given a goodie bag. Heinz also offered Facebook fans a coupon so they could try the product, but to try and prevent people from downloading loads of coupons each voucher was tied to a Facebook ID. This also gave Heinz some data on the shopping habits of its fans. Ollerton said the campaign ran for two weeks and achieved impressive results: 22,143 took the quiz to apply for a personalised bean. More than 10,000 users shared the app. The campaign reached 10.8m people on Facebook. It reached 3m people reached outside of Facebook through Twitter, blogs and news sites. The Heinz Facebook community grew by 30,000 extra Beaniez. It’s not easy for FMCG companies to generate excitement among consumers around product launches, but Heinz and Cadbury are in the fortunate position of having well-established brands with loyal customer bases. Both brands have also taken time to cultivate active communities by engaging and rewarding them through social media. This allows them to then run campaigns such as the Five Beanz launch, which both increased customer loyalty and helped to gain extra publicity for the brand.
Fans are now at the core of everything we do – in fact Lady Gaga is a great example of someone who sees the value of the 1% - the superfans she already has, and using them to activate awareness. Wispa used this to launch their new product, Bitsa Wispa. They worked with their most loyal fan to have her launch their latest product This differentiates it from the traditional product launches consumers are used to seeing, and encourages Wispa fans to share the news with their Facebook friends. The photo of Mead holding the new product has attracted more than 1,500 ‘likes’ and 278 comments, meaning the launch will have also shown up in their friends’ news feeds. Cadbury is a good example of a brand utilising social effectively to generate buzz around its products and give the impression that its fans have some ownership over the brand. This is a cost effective way to leverage the brand's passionate customer base, establishing a market for a new product before it starts to appear in shops.
This idea all focuses around the “ Famebook Fan ” is to use a natural, organic comment on a Facebook page and create a campaign concept from it, usually adding a layer of surreal comedy to it. Bodyform, a sanitary towels company used this to great effect - after Facebook fan Richard Neil posted a tongue-in-cheek accusation to the company for altering the perception of what going through the period really entails, the brand did the unthinkable. They created a parody video featuring their “CEO” who was directly respoding to the fan’s comment. The act of elevating some kind of user input has yielded brands loads of benefits, such as: Portrays the brand in a more human manner, making the brand more approachable and easy to forgive when something slips through the crack. By adding a layer of comedy and a sprinkle of shock, they generate a lot of sharing, buzz online and earned media. Humour is proven to be one of the most powerful sharing triggers online. Bridges the gap between creative planners and strategists, and the audience they are trying to target - opening up a bidirectional conversation. It gives users a reason to be fans and engage with brands. There are many different ways in which you can use the input of your social media audience at the core of your advertising campaign. Being OK with losing some control and understanding the motivation of your audience to contribute with content or actions is key. From there on, it is a rather sweet journey to reach, advocacy, and engagement-lands.
Skittles is a brand that really has placed the fan and real world activation front and center in social media. Mob the Rainbow was a Facebook campaign that was created to activate and engage Skittles’ large social media audience. The program enlisted fans to take action on Facebook to participate in real-life, physical events. The first mob, called 'Valentine the Rainbow', launched in February 2010 and prompted fans to send a Valentine’s Day card to a person who doesn’t get much love the rest of the year—a lonely meter maid. In the week leading up to Valentine’s Day, 43,000 fans joined the cause and sent a loving greeting to our meter maid. The cards were delivered by a guitar-toting, serenading cupid, who arrived in a van clad with Skittles stickers. The entire event was filmed and distributed on Facebook. This particular activation was based around motivating its fans to gather against a fictional caracter, David Phoenix who wanted to take on the rainbow. Fans voted to drown him in Skittles so the brand set up a real world activation and put David inside. The number of skittles covering him increased as the number of likes on FB increased, giving people a reason to share and motivate others. They could also see the Skittles being poured on to David via a 24 hour camera. Some other Skittles examples (if you want them) We quickly followed with 'Poll the Rainbow', asking the mob what should be done next. Fans voted for a Skittles Gifting Tree, and within 24 hours, we outfitted a real tree with hundreds of packs of Skittles. Passersby flocked to enjoy the fruit of the Rainbow. Again, the event was filmed and distributed on Facebook, so fans could witness what they created. For 'Scholarship the Rainbow', fans collected 100,000 Likes to award one lucky student with a scholarship to bowling college. In one week, our bowling scholar was handed a giant rainbow check for $10,000. We ended the year with 'Crash the Rainbow', by crashing an 85-year old grandmother’s birthday party with hundreds of fan comments, photos, and videos. A photo album of the party was uploaded to Facebook and participants were tagged.
Mcdonalds hosts online social media discussion around the myths and connectes with its customers directly -- around McDonalds http://www.fastcocreate.com/1681832/would-you-like-to-see-how-we-make-our-fries-with-that-behind-mcdonalds-big-transparency-play Since the campaign began, McDonald’s Canada has fielded more than 14,000 questions and responded with text on the website, photos, and the YouTube videos, which have earned millions of views. There are currently 7,100 questions and answers live on the site. This has shown the company to be open, honest and transparent, even answering difficult questions in social spaces.
Felix Baumgartner’s Oct. 14 jump from the middle of the earth’s stratosphere, sponsored by Red Bull, made social media and space history. The almost 23-mile free fall jump set records, stunning and amazing people around the world, who reacted on social media. This represents a very specific content marketing strategy for RedBull – remarkable content gets people talking and is shared, but is not about the brand or company itself. Rather it is attached to the brand’s pillars. In this case, Red Bull has now become synonymous with dare-devil adrenaline based sports (rarely see it talking about the product itself) and the jump is a prime example of how to use content around a moment in time.
Ben & Jerry’s is jumping on Instagram-mania with a promotion that challenges fans to take photos that capture “euphoria.” The winning photos will be featured in B&J ads in that person’s neighborhood. To enter, fans have to tag #captureeuphoria to their Instagram photos. The subject of the photos is vaguely defined and has to somehow hew to the theme. About 20 photos will be chosen between now and January. The winning pics will be featured in local print, bus station and billboard ads near the fan’s home. (More info about the program can be found here.) With more than 100 million users and Facebook’s imprimatur, Instagram is an attractive media juggernaut for marketers looking to woo a young demographic. B&J has 123,000 followers on Instagram, a respectable figure though far behind others like Starbucks, Burberry and Nike.
Pinterest drives more traffic than Twitter for Sony Back in June Sony gave us an insight into its Pinterest strategy, which began with research into what brand content was already being shared.By knowing what fans wanted, this allowed the Sony team to plan its potential boards and analyse the assets they already had in its Flickr community, in house and in its archives. At launch, Sony utilised other channels to promote its Pinterest account. The team also increased pin frequency to four pins a day and created additional boards as needed to keep momentum going. By June it had more than 2,300 brand followers, 1,200 likes on Sony pins and more than 2,500 pins from the Sony website. More importantly, Sony’s Pinterest boards have driven: an 800% increase in traffic from Pinterest to the Sony store website. 2.5 times the traffic driven by Twitter (which has 80,000 followers) to the website. 10 times more clicks of the Pin-it button than the Tweet This one. BUT it is not for all brands. It is very obvious this is a good use case for Sony. For some brands, like We-Vibe, there is not a clear use case. This could very easily veer off into the wrong types of conversation.
This approach to memes is something that is becoming an increasingly popular social tactic among large brands, capturing the popularity of sites like memecreator and challenge of the New Yorker’s comic caption contests in a fun and brand-relevant way. This video jumps on the popularity of Carly Rae Jepsen’s Call Me Maybe and features the A&F guys singing her song, shirtless around the world. Instantly becoming a shareable relevant piece of content that is scrappy to produce and easy to share
With a large community of more than 40 million blogs on the social networking site, Tumblr is another medium in which brands can distribute their content and generate a larger following. Tumbleloggers can follow different brands and interact with them by clicking the “like” heart icon, posting a reply or reblogging the post — a great way for brands to get their name tossed around the site. Tumblr blogs are dominated by visual content. Fora publishing brand, like the Los Angeles Times, being able to focus on posting eye-catching images on their Tumblr— as opposed to lengthy written content, which can be found on their actual website — can help attract more visitors, looking for fast information to browse through.