CVS Pharmacy operates over 7,000 retail stores nationwide and wants to increase awareness of their 560 MinuteClinic locations, which offer basic healthcare services. Their goal is to improve customers' health and increase loyalty. They propose creating social media accounts, a blog, billboards, and Google AdWords campaigns centered around the slogan "We Care For You" to promote MinuteClinics and measure success through engagement on these channels and clinic traffic. The low-cost campaign would launch in 3 months during flu season to reach more customers.