Nirala Sweets is a large manufacturer of over 150 types of snacks and desserts in Pakistan. It has a well-organized management structure led by a CEO and general managers of key departments. The company culture emphasizes happy and customer-focused employees. It employs a large staff across various roles including managers, salespeople, producers, and support staff. Nirala screens potential leaders for their education, experience, honesty, practical skills, and ability to lead trainings. As one of the largest brands in the country, Nirala has opportunities to expand internationally and through diversification into new businesses like restaurants. However, it faces competition from other large brands and higher costs of marketing due to taxes that cut into profits.

1. Zohaib Butt 123
Rizwan Ali 125
Hassan Ali 005
Imran Ali 021

3.  Nirala Sweets has a complete range of over
150 delicacies to suit any taste
 Our saltish range is one of the best and one
can have it with a cup of tea, coffee or a
refreshing drink
 An ideal snack prepared in natural oil to
invigorate and provide you with utmost
fulfillment

4.  Our snacks range consists of Chips, Dal
Masoor, Dal Safaid, Namak Paray, Samosay
(Potato and Chicken) and Sawaian
 Nirala offers sweet products in over 80
different types of packaging
 Whether you're in another city or in another
part of the world, let us carry your emotions
where you can't make it yourself! Click here
to order Mithai online.

10. Nirala sweets does not call nirala as an organization they
call a “FAMILY”. All the People working in it starting
from the CEO to the LOWER KARIGRS are all family
members

11. Nirala has a well organized structure. All
the departments perform their work
according to the organizational structure.
More than 20% of Mithai production at
Nirala sweets is carried out at automated
plants

13. CEO
G.M Operations
G.M Shop
Operations
G.M
Marketing
Corporate
Affairs
Finance
Manager
G.M
Admin

15. Organizational culture of Nirala Sweet very
attractive and superb. The Employees of the
organization always remain eager to serve the
customers and they always live in happy mood
because it is very essential to be happy mood
always while serving a customer which leaves a
good impression on the customer that drives
customer to come back to the organization for
more buying

18. As Nirala is one of the wide sweets making
company.it has divided its workers in number
of staff such as manger staff, sales staff,
karigars (methaimakers),clinical staff, plans
approval board.etc

20. Highly educated, experienced in their fields,
honest, hardworking, these qualities are
required to Nirala for best leading. Leading
qualities also include how practical they are
because 85% work in Nirala depends on
practical, qualifications, all the qualities are
checked that either they can lead or not
.Trainings n courses to be a good leader:

22. Imran Ali

25. o Strong Brand Name
o Due to mass production the cost is reduced and it helps
maintain the financials on smooth flow
o Company has their own setup/ it is the family business
resulting into independent decision making
o It enjoys approximately 30% market share, which is
greater than any other company in this business
o has ISO quality assurance certificates in sweets lines or
divisions
o Its brand is widely acceptable as a symbol of quality
o Company owned delivery vans for special occasions

27. o Cannot take small orders with reference to home
delivery
o Heavily financed by financial institutions
o The employee rewards/promotion process is
inadequate
o The selling price is out of the reach of consumers
from low income group where the sweet
consumption is relatively higher
o No retention policy for the outstanding performers

29.  Being one of the best mathai manufactures in Asia, the
company has great opportunity in the export market in
Middle East, Canada, UK and USA
 NIRALA being the leader is far ahead from the
competitors, there is no rival company with in the
country that can match the market share and production
capacity. By increasing the number of production
facilities the sales volumes can be enhanced
 NIRALA is going into diversification by establishing
restaurants, café, diary business, snacks, etc which will
improve their business turnover and profitability

31. Primary Competitors in sweet business like
Gourmet bakers, Fazal Sweets, and secondary
Shereen Mahal in addition of their growing
branches
Products of other bakeries and Methai Shops are
cheap
Taxation in advertisement is increasing the
marketing cost hence, reducing the profits.
Strong and established competition in Milk
industry like Nestle