2. Henri o nestle
Nestle was founded in 1867 in Geneva,
Switzerland by Henri Nestle. Nestle's first
product was "Farine Lactee Nestle", an
infant cereal. In 1905, Nestle acquired the
Anglo-Swiss Condensed Milk Company.
Nestle's relationship with India started in
1912. It began trading as The Nestlé Anglo-
Swiss Condensed Milk Company (After
India's independence in 1947, the economic
policies of the Indian Government
emphasised the need for local production.
Nestlé responded to India's aspirations by
forming a company in India and set up its
first factory in 1961 at Moga, Punjab.
3. Nestlé India’s first production facility, set up in 1961 at
Moga (Punjab), was followed soon after by its second
plant, set up at Choladi (Tamil Nadu), in 1967.
Consequently, Nestlé India set up factories in
Nanjangud (Karnataka), in 1989, and Samalkha
(Haryana), in 1993. This was succeeded by the
commissioning of two more factories - at Ponda and
Bicholim, Goa, in 1995 and 1997 respectively. The
seventh factory was set up at Pantnagar, Uttarakhand,
in 2006.
The 8th Factory was set up at Tahliwal, Himachal
Pradesh, in 2012.
4. Nestlé India is a subsidiary of Nestlé . Switzerland.
With seven factories and a large number of co-
packers, Nestlé India is a vibrant Company that
provides consumers in India with products of global
standards and is committed to long-term sustainable
growth and shareholder satisfaction.
The Company insists on honesty, integrity and
fairness in all aspects of its business and expects the
same in its relationships. This has earned it the trust
and respect of every strata of society that it comes in
contact with and is acknowledged amongst India's
'Most Respected Companies' and amongst the 'Top
Wealth Creators of India'.
5. Milk Products & Nutrition
From shelf-stable solution
to chilled dairy.
Prepared Dishes & Cooking Aids
Preparing well balanced meals is a snap with
Nestlé.
Beverages
Drink to an active life with Nestlé Beverages.
Chocolates & Confectionery
Delighting the senses with a range of tastes and
textures.
11. The company is acknowledged as one of the leading
companies in the FMCG sector with “ Top rated wealth
creators of India”
It is progressively evolving into
food,beverage,nutriton,health, wellness and touching lives
of people.
Nestle India has strong brands like Maggi, Nescafe,
Cerelac, Lactogen, kit Kat polo, Milo and Polo.
It has set up “café Nescafe” and “coffee corners” in
mini metros.
Nestle is leveraging the vast consumer base in India.
There has been continuous focus on values.
12. Helps reinforce the message and
the recognition of the brand
White on a contrast
background color which can be
slightly altered to suit the
packaging of any product
N’s stroke covers
all the rest of the
letters to create
unity
Letter style is strong and bold
representing the strength of its quality
Also implies sophistication of its taste
through the use of Serif font.
The little stroke above
the letter E suddenly
makes the word café
be seen as one
separate word
The words “NESTLE”
combines with the sense
of fun and warmth of a
“CAFÉ”
13.
14. Argentina:”Change the day start within”
Germany: Give yourself a break”
United state: “The smart choice”
India:”good food good life”
15. Nescafe employs a “think globally ,act locally”
strategy nescafe coffee is marketed as global
brand even through advertisement messages
and product formulation very to suit cultural .
Nestle uses the most suitable language for
advertising in different countries .
16. Nestlé is the biggest food company in
the world, with a market capitalisation
of roughly 191 billion Swiss francs,
which is more than 200 billion U.S.
dollars.
In 2011, consolidated sales were 107.6
billion and net profit was 10.43 billion
17. Strength :-
BRAND IMAGE
Marketing strategies established by the
company are innovative and lure
customers.
Financial, marketing and sales strategies are
formulated by gauging the Periodic research
carried out to judge market trends.
18. Weaknesses :-
· The target market of Nestle MilkPak is
upper middle and high class because lower
middle and poor class cannot afford to buy
UHT milk due to its premium price.
· It is a main weakness of MilkPak that
there are different companies of milk but the
name of nestle MilkPak is always stand in the
last because of low advertising and marketing.
19. To expand the cold dairy products range,
Nestlé fruit yogurt is the latest addition to this
group.
The cold dairy market offers many
opportunities for the company which can
capitalize these products by banking on its
superior quality milk.
The coffee brand also offers many
opportunities for the company to expand by
tuning the taste of the masses towards coffee.
Credit policy can be adopted to increase sales
20. Threats :-
· Price fluctuations due to rupee
devaluation as raw material are imported. The
uncertainty of economic conditions poses a
great threat as the major funds invested in the
country come from outside India.
· The present economic crisis in the world,
led to the withdrawal of foreign management
from the company and the investment has
come to a halt.
Effect of Seasonality’s upon sales.
