Nestle was founded in 1866 by Henri Nestle and has since grown to be the largest food and beverage company in the world. It has 447 factories across 86 countries and over 3,33,000 employees worldwide. Nestle has a wide portfolio of brands across categories like chocolate, coffee, bottled water and food. The company focuses on nutrition, water and rural development through various social initiatives and aims to double its efforts in nutrition education globally.

3. Foundedon 1866A.D by Henri Nestle
Was listedno.1 fortune global 500 as the
World’smost profitablecorporation.
 Has 447 factories in 86 countries.
Has 3,33,000employees.
More than2000 global& local brands.
Dealsin Chocolates,milkproducts, Maggi,soup,sauce, coffee, tea, milkmaid,&
mineralwater

8. Founding & Early Years (1866 A.D–1900A.D)
Mergers (1901 A.D–1989A.D)
Growth internationally (1990 A.D– 2011 A.D)

9. • Henry Nestle Developed milk based baby food in VeVEY
(1866)
• Anglo Swiss Condensed Milk was established (1867)
• Henri Retired & Daniel Peter owns nestle . (1875)
• Nestle added condensed milk to their products. (1877)

10. • Nestle & Anglo Swiss Condensed milk
• Company Merged (1905)
• Merged with Alimentana ( Maggi) & named Nestle.
(1947)
• Become Stakeholder of L’Oreal. (1974)

11. • Bought US baby food Manufacturer Gerber for $ 5.5
billion (2007)
• Bought Kraft’s food for $ 3.7 billion. (2010)
• Bought Pamlab (2013)
• Announced 10 skin care research centers
worldwide.(2015)

13. • Nescafe
• Nespresso
• Nesquik
• Milo
• Nescau
• Deerpark
• Nestlepurelife
• NestleAquarel

14. • Nido
• Nespray
• La Lechera
• carnation

15. • Maggi
• Stouffer’s
• Buitoni
• Herta
• Thomy
• Crosse & blackwall
• Winiary
• friskies

16. • Kitkat
• Smarties
• Crunch
• Star
• Polo
• Butterfinger
• Lion
• Orion
• Cailer

17. • L’OREAL

18. Sales of Products

19. • ISO certified 14001.
• Focuses on quality .

22. • Focusesoncreatingsharedvalues& investmentonthreeareas-
Nutrition,Water,Ruraldevelopment
• Investmentinrenewablesources
• Investmentineducation
• Changingrecipes

23. Rural Development

24. Clean Drinking Water Project &
Education programme for children
(India)
• The project has benefited more than 17000 children
& even the Farmers
• They were made aware to make proper use of water
during their farming activities..

25. Sustainable coffee farming
training programme(Philippines)
• It encourages farmers to plant other crops in
between rows of coffee trees to provide them with
additional income.

26. Contract Chili Farming Project (Malaysia)
• Nestle provides the rural farmers with technical
support in the field of chili processing.
• 80% of chilies produce are purchased by Nestle which
are been used in Maggi chili sauces.

27. Quality Grains Project &
awareness campaign (Nigeria)
• Aims at reducing high levels of mycotoxins which
effect cereals, dry fruits & nuts due to humidity & poor
storage practices.

28. Nestle Agricultural Services
(India)
• Has used the experience gained by nestle in different
parts of the world to set up a system of direct &
efficient contact with the farmers in India.

29. Joint venture for Driver
Training (Pakistan)
• Nestle Pakistan joined hands with the national
highway & the motorway police (NHMP) for driver
safety training.

30. Water Efficiency Coffee Bean
(Ethiopia)
• Research for water efficient coffee been varieties :
screening for plant characteristics related to water
efficiency has recently started particularly in Ethiopia

31. Ice Cream on Wheels (South
Africa)
• Nestle recognizes the importance of enterprise
development to eradicate poverty .
• The ice-cream on wheels initiative was launched in
2006

33. • Nestle ensures safety for employees &
the improvement in labor quality
• This allows the workers to increase their
knowledge & skills .
• Innovation increases the company’s
comparative advantage in the
competition.

34. • Nestle planted 750000 trees in
Malaysia to protect the river
ecosystem
• The company also plans to
reduce 5% water per 1 Ton of
production to reduce
water pollution.

35. • Innovating & changing their products to
fulfill their customer’s need
• Nestle plans to double number of
nutrition & physical activity education
around the world.

39. • Offer basic product .
• High price.
• Low profit margin.
• Low Customer Satisfaction.
• Low Demand.

40. •Average price.
•Increase in Sales.
•Maximize Market share
•Increase in Profit Margin.

41. • Modification, innovate products.
• Competition
• Increase in Sales.
• Matching Price with competitors.
• Increase in Profit Margin.

42. •Low demand .
•Decline in Sales.
•Cut price.
•Decline in Profit Margin.

43. •Competition
•Lack of quality
•Fault in production (found
glasses on noodles)
•Lack of convincing ability.

44. •Uses new strategy by using
new line “We miss you Too”

45. • Promotional Campaign in schools.
• Focusing kids
• New taste.
• Focus on image creation

46. • Sold 60000 packetsin 3 days.
• Rebuild market share
• Sustain in market
• Retain old customers.
• Regain customers satisfaction.
• Reholdits position again.

47. • Long term investment
• Setting modern plants
• Investment on education
• Investment on water safety
• Investment on nutrition.
• Expanding product Range.
• Expand Business.