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ROOTS FOOD
- 1. POSITIONING ROOTS IN FOOD& BEVERAGE INDUSTRY Prepared by – Md. Mainul Islam Khan DGM
- 2. Our purposeis to facilitate consumers to get quality and healthy food and beverages at reasonable prices. To facilitate channel members (retailer, distributors, suppliers) to generate profit and social dignity. To generate employment opportunity and contribute to our country’s economical development. To have close interaction with customers and win confidence of all as a reliable, dependable quality food & beverage producer
- 3. To positionour brands on top of consumers’ mind through professional services To be a model sales team emphasizing more on customers’ need for quality & healthy food products with firm commitment to any business activity To be a model sales team- for others to follow
- 5. • We areknown as a Real States company. • Introducing Food & beverages under the banner ROOTS FOOD & BEVERAGE LTD. • A child in food & beverage industry • No image of RFBL is developed in outside world
- 6. Absence ofrange selling effort Activities not Target/objective based Lack of professional service
- 7. Number ofcompetitors and number of brands
- 8. To berecognized as the - ◦ Most efficient Sales Team in the field of professional selling ◦ Most successful Team upholding company image & prestige value in all our activities & attitude. ◦ TO BE AT THE TOP WITH HIGH MORALE
- 10. Setting Objectives- What will we do? Activity linked to Objective - How to do? Responsibility & personnel - Who will do what? Analysis & Reporting - Present Status Corrective measures - Modified Objective CHANGED THOUGHT PROCESS
- 11. To berecognized as the competent & pro-active marketing team upholding company image & values in every move we make. To ensure presence of our quality products in specialized outlets/Modern Trade through relation, professional service & commitment . To utilize our customers efficiently in communicating, promoting our brands to the consumers To attend uncovered prospecting customers Control credit
- 12. Develop skill& knowledge to meet the competency we need. Be a successful spoke person of the company Ensure availability of all SKUs in all outlets & promote them in creative ways. Maintain a very good relationship with customers and ensure scheduled visit to them conforming priorities Create new areas to communicate our products to the consumers and improve company image through professional service. Involve more in sales activities to achieve both financial & non- financial objectives Develop knowledge to en-cash opportunities from every possible ways Involve more in promotional campaign/ activities Ensure collection of cash @ 120% of sales ACTIVITIES AIMED TO DEPT’S GOAL
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- 15. PRESENT REQUIRED AM 01AM 01 TSO 03 TSO 04 Driver Coordinator 01 Delivery man 03 Driver 03 Office Assistant 01 Delivery Man 03 Office Assistant 01 Sales Promoter 03 13 16
- 16. AM, InstituteSales Responsible to implement Operation Plan Responsible for the performance of field forces and other staffs. Ensure that all the customers are well served and satisfied with us Liaise with brand, add & creative dept to meet the brand related issues of field forces Lead, guide & assist team to achieve departmental goal Find & show new opportunities to subordinates through regular visit to customers Attend Tender Conduct weekly & monthly meeting with own team Attend Meeting with customers Control cost, credit & achieve sales target RESPONSIBILITY & PERSONNEL
- 17. Sales Exe ◦BRAND SELLER ◦ BRAND SPREADER ◦ Serve priority customer and position our product higher ◦ Increase number of priority customer as per scheduled list RESPONSIBILITY & PERSONNEL
- 18. TSO ◦ BRANDSELLER ◦ BRAND SPREADER RESPONSIBILITY & PERSONNEL
- 19. Sales Coordinator ◦Prepare daily Sales report ◦ Liaise with acc dept on accounts related issues ◦ Prepare different reports on inst sales ◦ Prepare delivery schedule & ensure delivery ◦ Communicate various information for sales support ◦ Other secretarial job RESPONSIBILITY & PERSONNEL
- 20. Sales forecasting Tour program Daily call statement for all Daily Sales & stock report of visited customers Weekly Sales Performance report Monthly Performance report Party-wise credit sales statement Updating customer list Competitors activity
- 21. Present Sales JUN JUL AUGSEP OCT NOV 50 55 58 65 60 60 60 More promotional activities in super stores Extra space is required for stock Improved Personal Selling Sales growth- • Existing customers = 70% • New Customers = 30%
- 22. Activity detailswill be prepared after some days of observation Sales forecasting based on my little experience in institute sales This is a gist of Operation Plan 2010