Vitamin fizz introduction[1]
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This document summarizes information about a beverage called VitaminFizz, including its founders, nutritional profile, target demographics, marketing strategy, pricing, and manufacturer-distributor partnership model. Specifically, it notes that VitaminFizz is low-calorie with natural flavors and vitamins, targets women, men, and children ages 1-99, will utilize various marketing channels, has a retail price of $1.29-$1.99, and partners with distributors by passing on 100% of profits initially to fund local promotional programs.
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VitaminFizz
- VitaminFizz is a line of fruit-flavored vitamin waters produced by Power Brands and led by CEO Darin Ezra.
- It contains natural flavors, is low in calories through the use of cane sugar and sucralose, and provides 50% of the daily value of vitamins B, C and other nutrients per can.
- Market research shows high approval ratings for taste and ingredients. The product targets women, men, and children aged 1-99.
- Power Brands plans to market VitaminFizz through consumer sampling, point-of-sale materials, consumer programs, social media, advertising and event sponsorships.
- VitaminFizz has a low retail price
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- VitaminFizz is a line of fruit-flavored vitamin waters produced by Power Brands and led by CEO Darin Ezra.
- It contains natural flavors, is low in calories through the use of cane sugar and sucralose, and provides 50% of the daily value of vitamins B, C and other nutrients per can.
- Market research shows high approval ratings for taste and ingredients. The product targets women, men, and children aged 1-99.
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- VitaminFizz has a low retail price
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Vitamin fizz introduction[1]
- 1. Owners/Founders Darin Ezra - CEO Power Brands Gary Smith - CEO – Big Red Dan Ginsberg - Former CEO - Red Bull NA Peter Strahm – CEO - PGS Management & Consulting
- 7. Nutritional advantage… Low Calorie VitaminFizz is sweetened with pure cane sugar & sucralose. This gives VitaminFizz a delicious flavor and less calories. Natural Flavors VitaminFizz is produced with all natural flavors to give it a real fruit flavor. Natural flavors are popular with consumers everywhere. B – Vitamins B-Vitamins are a popular and well known ingredient that is vital to a healthy body and mind. One can contains 50% RDA. Vitamin - C Vitamin-C protects supports a healthy immune system and your overall health. One can contains 50% of your daily vitamin-C.
- 8. BROAD APPEAL… 98% approval rating for taste, 89% approval rating for ingredients panel. Woman 43% Men 41% Children 16% Ages 1-99
- 9. MARKETING IN STAGES… · Consumer Sampling · Point-of-Sale Materials · Consumer Value Programs · Press Releases/PR · Social Network Websites · Online Marketing · Print Advertising · Event Sponsorship · TV Ads – Cable Television
- 10. Unlimited retail opportunity… Low MSRP makes VitaminFizz a fit for almost any retail environment.
- 11. Manufacturers Suggested Retail Price $1.29 - $1.99 Retailer Cost $0.90 ($21.60 / Case) Retailer Margin 30 – 55% Distributor Cost $0.45 ($10.80 / Case) Distributor Margin 50%
- 12. Manufacturer - Distributor Partnership Our unique system of working with our distribution partners is the cornerstone of our future success. We pass on 100% of our profit margin to our distributors to reinvest in their markets directly until we hit a target velocity. We believe over time this builds a strong, profitable brand. You will experience double margins, over 50% in most cases, and be in the position to allocate all of this cash flow to building sampling and promotional programs 100% dedicated to your own market. All of these programs have been expertly created by some of the countries leading beverage sales and marketing executives. On top of these effective programs you will be supported with key accounts executives allocated to your market and other local marketing programs. We look forward to discussing the finer point of our program with you and having you join this dynamic team of beverage specialists in creating a strong international brand.