Nestle was founded in 1867 and began operations in India in 1912. It has established 8 factories across India. Nestle India is committed to long term growth and shareholder satisfaction. Its tagline in India is "good food good life". It offers various products like milk, coffee, chocolate and uses strategies like customizing advertising locally. Gift packs are an important part of its marketing and help attract customers. SWOT analysis shows Nestle's brand image and quality are strengths, while its premium prices and seasonality can impact sales.
How consumers use technology and the impacts on their lives
Nestle ppt
1.
2. INDEX
COMPANY PROFILE
COMPANY TAGLINE
PRODUCT DETAILS
MARKETING STRATEGY
GIFT PACK
SWOT ANALYSIS
CONCLUSION
3. Helps reinforce the message and
the recognition of the brand
White on a contrast
background color which can be
slightly altered to suit the
packaging of any product
N’s stroke covers
all the rest of the
letters to create
unity
Letter style is strong and bold
representing the strength of its quality
Also implies sophistication of its taste
through the use of Serif font.
The little stroke above
the letter E suddenly
makes the word café
be seen as one
separate word
The words “NESTLE”
combines with the sense
of fun and warmth of a
“CAFÉ”
4. Henri o nestle
Nestle was founded in 1867 in Geneva,
Switzerland by Henri Nestle. Nestle's first
product was "Farine Lactee Nestle", an
infant cereal. In 1905, Nestle acquired the
Anglo-Swiss Condensed Milk Company.
Nestle's relationship with India started in
1912. It began trading as The Nestlé Anglo-
Swiss Condensed Milk Company (After
India's independence in 1947, the economic
policies of the Indian Government
emphasised the need for local production.
Nestlé responded to India's aspirations by
forming a company in India and set up its
first factory in 1961 at Moga, Punjab.
5. Nestlé India’s first production facility, set up in 1961 at
Moga (Punjab), was followed soon after by its second
plant, set up at Choladi (Tamil Nadu), in 1967.
Consequently, Nestlé India set up factories in
Nanjangud (Karnataka), in 1989, and Samalkha
(Haryana), in 1993. This was succeeded by the
commissioning of two more factories - at Ponda and
Bicholim, Goa, in 1995 and 1997 respectively. The
seventh factory was set up at Pantnagar, Uttarakhand, in
2006.
The 8th Factory was set up at Tahliwal, Himachal
Pradesh, in 2012.
6. About Nestle
Nestlé India is a subsidiary of Nestlé . Switzerland.
With seven factories and a large number of co-
packers, Nestlé India is a vibrant Company that
provides consumers in India with products of global
standards and is committed to long-term sustainable
growth and shareholder satisfaction.
The Company insists on honesty, integrity and fairness
in all aspects of its business and expects the same in
its relationships. This has earned it the trust and
respect of every strata of society that it comes in
contact with and is acknowledged amongst India's
'Most Respected Companies' and amongst the 'Top
Wealth Creators of India'.
7. Tag line
Argentina : “Change the day start within”.
Germany : “Give yourself a break”.
United state: “The smart choice”.
India : “good food good life”.
8. PRODUCTS OF NESTLE
Milk Products & Nutrition
From shelf-stable solution
to chilled dairy.
Prepared Dishes & Cooking Aids
Preparing well balanced meals is a snap with
Nestlé.
Beverages
Drink to an active life with Nestlé Beverages.
Chocolates & Confectionery
Delighting the senses with a range of tastes and
textures.
11. strategy:-
Nescafe employs a “think globally ,act locally” strategy
Nescafe coffee is marketed as global brand even
through advertisement messages and product
formulation very to suit cultural .
Nestle uses the most suitable language for advertising
in different countries .
12. Gift Pack
Gift packs or basket of goodies is entering into the
era of operation. BOG and gift packs for food &
beverages recognizes the importance of crafting
and following a comprehensive marketing plan.
BOG offers the market a high quality, gourmet gift
basket at a reasonable price. In addition to having
four stock baskets, BOG will allow customers to
customize their own basket from a list of possible
ingredients.
13.
14. Importance of gift packets in marketing
It attracts the customers to a greater extent .
It gives a new shape, structure overall we can say a new
dimension to the same product.
15. SWOT Analysis of Nestle
Strength :-
BRAND IMAGE
Marketing strategies established by the company are
innovative and lure
customers.
Financial, marketing and sales strategies are
formulated by gauging the Periodic research carried
out to judge market trends.
16. Weaknesses :-
The target market of Nestle Milk Pack is upper middle
and high class because lower middle and poor class
cannot afford to buy UHT milk due to its premium
price.
It is a main weakness of Milk Pack that there are
different companies of milk but the name of nestle
Milk Pack is always stand in the last because of low
advertising and marketing.
17. Opportunities :-
To expand the cold dairy products range, Nestlé fruit
yogurt is the latest addition to this group.
The cold dairy market offers many opportunities for
the company which can capitalize these products by
banking on its superior quality milk.
The coffee brand also offers many opportunities for the
company to expand by tuning the taste of the masses
towards coffee.
Credit policy can be adopted to increase sales
18. Threats :-
Price fluctuations due to rupee devaluation as
raw material are imported. The uncertainty of
economic conditions poses a great threat as the major
funds invested in the country come from outside India.
The present economic crisis in the world, led to the
withdrawal of foreign management from the company
and the investment has come to a halt.
Effect of Seasonality’s upon sales.
