Cafe Coffee Day is a popular brand in India. I have been its customer for years. As part of an Online Project on Brand Identity & Strategy, I investigated the Customer & Category Insights of chain to understand the specifics about Brand positioning & Brand personality & Identities shaped
As a pat of my Business Communocation Studies I havd to prepare a presentation on Branding and I chose this topic about, how the branding of ccd (cafe coffee day) was kick started by the company in India. (Information provided in this presentation is a work of my research and through internet sources, it may vary to the minutest possibility from the original ones)
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
As a pat of my Business Communocation Studies I havd to prepare a presentation on Branding and I chose this topic about, how the branding of ccd (cafe coffee day) was kick started by the company in India. (Information provided in this presentation is a work of my research and through internet sources, it may vary to the minutest possibility from the original ones)
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
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Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. INTRODUCTION
• Café Coffee Day (CCD) is an Indian café chain. It is a subsidiary of Coffee Day
Enterprises Limited. Coffee Day serves 1.8 billion cups of coffee annually in six countries
• Café Coffee Day Global Limited Company is a Chikkamagaluru, India-based business
which grows coffee in its own estates of 20,000 acres
• V. G. Siddhartha founded the café chain in 1996 when he incorporated Coffee Day Global,
which is the parent of the Coffee Day chain.
• The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka
http://www.cafecoffeeday.com/
Abhishek
* Soucrce – www.Cafecoffeeday.com &
wikipedia
4. CONSUMER SUMMARY
Abhishek
DEMOGRAPHY
v CCD is mostly concentrated on Urban &
suburban cities
v CCD appeals from 20 years to 45 years of
college or Middle-income individual
v It is also popular among the new
entrepreneurs, who have a stable jobs but
wanted to start their own company
v It is also a popular dating place, hence gives
you a space of your own
v Place for people staying alone & away from
the family
PSYCHOGRAPHY
v Appeals to Indian lifestyle of having conversation
over a cup of coffee, every evening
v Convenient to locate, since it is densely located
within the city, hence becomes an easy midpoint
for a meeting
v Premium touch with affordable rates
v Placed in between Starbucks &VendorTea stall
v Important Dating point for young couples
v Young & trendy atmosphere brings a space of joy
& enjoyment in a busy, always on the move city
VALUE, LIFESTYLE & LOYALTY
v Saturation of Café across the city, has
created impression & mind availability on the
consumer mind
v Logjam city & parking space at Café, provides
an easy escape from the traffic
v conversion rates are higher as CCD is a
ubiquitous chain which has created
predictability & consumers busy lifestyle has
embraces it
v Young crowd prefer some hangout place
where they can spend quality time
v Believes in legacy brand
5. vHotTea & Coffee
vBakery & Dessert
vSeveral options for Coffee &Tea available
Point of Parity
Abhishek
6. v Hangout place or cafeteria with cool ambience
v Free wifi & workstation available
v You can use Café to organize a small celebration or client meetings
v Payments modes :Wallet/Card/ CCD own mobile wallet
v Customer loyalty points through memberships
v High saturation in the city, you can locate a CCD in every 500mts
v 24x7 run cafes
v Cafés among long distance & popular highways
v Trendy & cool reputation among younger customer
Point of Differentiation
Abhishek
7. PERCEPTUAL MAP
Abhishek
Starbucks
Chai Point
Tea Villa
Street tea Seller
Home Delivery of
Tea
Café Coffee Day
Tea & Coffee Chain
HighPrice
Numbers of
store - High
Lowprice
Numbers of
store - Low Template by: www.perceptualmaps.com
CCD is very well placed
as far as prices are
concerned, because it is
accessible to Middle
incomes & number of
stores gives it better
brand as well as physical
presence.This is the
reason CCD does very
well in Metro cities which
has a large number of
young & earning
customers
8. BRAND POSITIONING
Cafe Coffee Day is for fun-loving individuals or friends or more than just friends, who want to share
their jokes or story or their hearts . Café Coffee day is the place which gives you warmth & love, a
butterfly in the stomach or Idea for your start-up. Because the Coffee is not a coffee until it is
made from the beans which are selected with the same warmth & love & brewed with all the care
& emotions. Our baristas in 2000 cafes across India & the world, know what you want & when
you want. Because we know that a lot can happen over a coffee…..
Abhishek
9. Abhishek
BrandVision : Melting point of Idea,Trust, love, emotions,
feelings, fun & conversation which makes memory last longer
CATEGORY INSIGHT
An ambience created by Café
that brings personnel touch, a
reminder to meet your old friend
or make new friends
COMPETITIVE ENVIRONMENT
Brands that helps in initiating
conversations & exchanges of
ideas, trusts & love
BRAND & PRODUCT EQUITY
Coffee beans from
Chickamagalur, roasted till
second “pop” sound
TARGET
Young & young at heart wants to
hangout & share the feeling of
love & optimism over steaming
coffee & endless conversation
BRAND HIGHEST GROUND
Coffee that starts Conversation
that leads to love, trust, Idea &
togetherness
CUSTOMER INSIGHT
In Indian coffee is an important ice
breaker, a conversation starter, a
lifestyle.,& a moment of trust, & a
solace to people staying away from
their home & family, leaving alone &
hooked to social media. Nobody has
time to go out & engage in real world
CCD wants to brings them together
BRAND AMBITION : to bring people together & start conversation, because a lot can happen over a coffee
BUSINESS AMBITION :To be the best Cafe chain by offering a world class coffee experience at affordable prices.
BRAND
PERSONALITY :
Young at heart,
loves fun & enjoys
meeting strangers
& making friends
Market PEOPLEBrand
10. BRAND MANIFESTO
This is for all those people who believe in the idea of community, who believes that each one of us
have a hidden potential waiting to come out, who knows that the world is full of opportunities, the
world is waiting for you to come together & change the world like you always have done.
Café coffee day provides you an opportunity to indulge & to explore the unhidden treasures lying
within you & the person sitting next to you, let us be the icebreaker for you, let us be the fuel for
your igniting minds.
Our hot brewing coffee prepared by our jedi baristas in 2000 cafes across India & the world,
knows what you want & why you want. Because we know that a lot can happen over a coffee…..
Abhishek
11. Abhishek
• The Logo:
• The Name: reflect on its origin and address the extent to which your brand name covers the essence of good naming : Naming is simple & represents what it
does, where it does & why it does in a single logo
o Does it communicate the essence of the brand and the image the brand is trying to convey? In what ways? : Yes, brand name is enclosed in a dialogue
box, which is a kind of symbolism for thoughts or speech
o Does it allow for brand growth beyond the currently portfolio? How? : NO, as Café Coffee Day restrict it to Coffee Beverage only, though it offers a lot of
other beverages, for new customer Café Coffee Day might sound like the Café which can only offer Coffee
o Is it unique and distinctive from the competition? : In most of the Cases, Indian Vendors mention Tea or Coffee in their logo hence CCD logo does not
differentiate , but when brand compete with Starbucks , It looks like a café chain
o What type of name is it? Justify your point of view using the elements covered in the course : It represents what it does, it’s a café chain which offer
coffee, its not a metaphor or a Abbreviation though it is also known as CCD among customer, it is more like Rayban or facebook, a café which makes
your day by offering coffee
• The Overall Look and Feel.
o What are the color palettes? : red color in the background depicts a lot of energy & excitement
o What are the primary and secondary colors? : Red & the secondary color is white, to create sharp contrast
o How do these colors stimulate brand association? : Red color is a sense of excitement & energy , it gives the sense of fun & youngness to the brand
o Do they build differentiation for this brand? : Yes entire brand name is placed inside the Dialogue balloon, which represents the complete identity &
personality of the brand with red color background giving the excitement around the conversation
• Typography.
o What typeface is used and why? : letters are placed in different orientation depicting animated conversation