Nirala was established in 1948 and is now a well-known brand in Pakistan due to its quality products and services. The company's vision is to become a global brand recognized for its unique and high quality ethnic foods. It offers a variety of products including sweets, dairy, snacks and beverages. Nirala aims to expand its operations both nationally and internationally. The summary analyzes Nirala's marketing situation including its target markets, products, competition, strengths, weaknesses, opportunities and threats. It also discusses Nirala's marketing objectives, strategies, mix and proposed action plan.
Business Proposal for Wall's "Diletto carnation"Shehroz Adil
Its a presentation on a brand most needed in Pakistan due to its healthy characteristics, an Ice cream made of cow milk. With drastic changes in Pakistan's market, a risk worth taking for a product defined for neiche market.
This report was made with collaboration of Sarim, Bella, Omair Amir and me, for our final project of Sales Management at IoBM (CBM).
Procter & Gamble: Marketing Capabilities Case StudyOmkar Nawlakhe
Procter & Gamble: Marketing Capabilities Harvard Business School Case Study. This presentation is created during IIM Lucknow Marketing Internship under guidance of Prof. Sameer Mathur.
Marketing represents the boundary between the marketplace and the company, and knowledge of current & emerging happenings in the marketplace is extremely important in any strategic planning exercise.
Business Proposal for Wall's "Diletto carnation"Shehroz Adil
Its a presentation on a brand most needed in Pakistan due to its healthy characteristics, an Ice cream made of cow milk. With drastic changes in Pakistan's market, a risk worth taking for a product defined for neiche market.
This report was made with collaboration of Sarim, Bella, Omair Amir and me, for our final project of Sales Management at IoBM (CBM).
Procter & Gamble: Marketing Capabilities Case StudyOmkar Nawlakhe
Procter & Gamble: Marketing Capabilities Harvard Business School Case Study. This presentation is created during IIM Lucknow Marketing Internship under guidance of Prof. Sameer Mathur.
Marketing represents the boundary between the marketplace and the company, and knowledge of current & emerging happenings in the marketplace is extremely important in any strategic planning exercise.
Mr. Nameer Khan is a dynamic young talent in the insurance industry with a diversified experience in various industries of Information Technology, Media, Logistics. Being a new bee in the Insurance sector he has evidently succeeded in shaking up the stigma associated to the insurance sector “dearth of young insurance leaders”.
In his current role at Pak Qatar Takaful Group (Pioneer of Takaful in Pakistan) – Nameer is responsible for providing strategic insights and direction for the company by closely working with the top management to establish long term goals and devise marketing strategies. While being in constant coordination with major Islamic banks in Pakistan, he has successfully pioneered an entirely new concept of Corporate Bancassurance including a range of corporate insurance products – which never existed in Pakistan. These products are aimed at increasing insurance penetration rate and harnessing the key channels of the banks.
Critical to this success lies in his strategic thinking through which he has managed to introduced key analytics and data orientation to the insurance sector – that aims at increasing the efficiency and effectiveness of decisions in the insurance sector of Pakistan.
Pakistan Stock Exchange PSX 2016 - Pakistan Stock exchange is the merger of all three stock exchanges(ISE, LSE, KSE) of Pakistan. Entities which provide "trading" facilities for stock brokers and traders, to trade stocks and other securities.
Tapal marketing research by brands academyBrands Academy
Brand Academy provides details brand analysis, research, article and insights for free.
Contact us :
brandsmentor@gmail.com
https://www.facebook.com/1stbrandsacademy
Marketing ResearchFinal Term Report
Wahaj Hussain
Marketing Mix (4p’s)
Product
Pricing
Place
Promotion
PRODUCT
The Core
o Tea Beverage
The Actual Product
o Packaging and labeling: See the picture
o Branding: red color, aspect of refreshing, hard pack and soft pack both.
o Trade name: Tapal Danedar, a TAPAL product
o Brand personality Freshness, Healthy, Innovative, etc.
o Brand equity: Tapal Danedar provides a quality, consistent, innovative and accessible tea reputation.
PRICE
Tapal follows high-medium price strategy in which it offers high quality tea at reasonable prices. Tapal also follows a Going Rate Pricing strategy, in which it bases its price largely on competitors’ price that is Unilever. Unilever being the market leader always sets the price, and then Tapal accordingly allocates its prices, always lower than that of Unilever. Tea prices have fallen over the years which are because of reduced import duties and costs. Besides taking the competition into account, Tapal does cost plus pricing
PRICE COMPARISION
PLACE
In the beginning the company sole aim was to capture the tea market of Karachi, as they were already in tea business here, only and then strategically build there network to other cities of Pakistan.
Now Tapal has a distribution network spread across Pakistan, from Karachi to Khyber with over 410 distributors, Extensive training programs are provided for the devoted sales personnel. The popularity of its fine brands is unabated, making it the No.1 national tea company in Pakistan.
Tapal has a wider distribution coverage in the South where as Unilever has better distribution in the North. Therefore, Tapal’s main objective is to increase their sales in the North. It ensures that it places its tea in the same outlets as its competitors in order to maximize availability. The distribution coverage of Tapal is as follows:
Karachi 14%
Lahore 34%
Islamabad 18%
Sukkur 22%
Hyderabad 12%
Tapal caters to its customers by providing Tapal Danedar and Family Mistures to more than 140,000 outlets in Pakistan, which include superstores, department stores, general stores, medical stores, paan walas, grocery stores, merchants, etc. Grocery stores and merchants together provide 80% volume of the tea sales.
PROMOTION
Danedar performance
Major Activities 2008-2009
Launch of Danedar Hard Pack
We transformed our Soft Pack to Hard Pack with the use of the following communication platforms
Sales Briefing Sessions
Pack Revealing Ceremony
Press Conference
Press Advertisement
Tactical TVC Airing
Radio Commercial Airing
Bill Board Advertisement
Shop Signages
Instore Branding
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
amway company presentation that how the company promoted their product in India through multi level marketing basically by word of mouth and analysis of consumer and competitors along with the SWOT (strength, weakness, opportunity, threats) and PEST (political, economical, social, technological) problems and solution providing the strategies that the company should adopt along with the suggestions
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Introduction
History
Vision
Core value
Current marketing situation
Brand image
Target market ,Market positioning
Business Portfolio
B.C.G Matrix
S.W.O.TAnalysis
Strength
Weakness
Opportunity
Threats
Marketing objectives
Marketing strategy
Marketing mix
product
price
place
promotion
Action program
Budget
3.
4.
5. NIRALA ,a unique brand name was established by
MR.TAJ DIN in 1948.This brand is now a well known due to
the efficiency and effectiveness of organization.
6. Our vision is to make Nirala :
A global brand,
A brand recognizable for its uniqueness and
quality in ethnic food market all around the
world.
7. Values and traditions that made NIRALA ,a market leader over past 65
year are :
• Continuous Improvement
• Innovation
• Integrity
• Team work and
• Social Responsibility
10. Growth share matrix defines us SBU strategic business units.
STAR :
Nirala sweets and its dairy products are wellknown and running
products .They give Nirala highly profit.
QUESTION MARK:
Nirala snacks have highly growth rate but less market share.
DOG:
Nirala restaurants are in this category because they are not
popular among the public.
Cash Cows:
Nirala BEVREAGES products are in the category of cash cows.
11. Target Marketing and Segmentation
If we analyze the Nirala target market we came to know that its target
market is mainly the middle, upper middle and the upper class. We
come to know about this when we analyze its sweets prices which are
much higher than its main competitors, the quality and the variety is
much richer than the others.
12. In target market of Nirala it has different
product in different Market.e.g.
Sweet, Restaurants ,Beverages ,Dairy
It is basically multiple segmentation
14. Brand Image
Positioning Strategy
According to Nirala, Nirala Dairy is positioned as a product that brings life into the daily
routine.They are banking on the name Nirala itself to give as a quality assurance stamp
and have introduced the slogan “jeewan ka rang Nirala, bohat hi aala”.That life
through Nirala is totally unique and at best.
18. Nirala Dairy vision is very vague.They want to
capture a substantial amount of the milk
market.Their budget does not allow them to
advertise and promote intensively.
Nirala wants to make an impact in the market
against huge competitors , for this it will have
to either expand their promotional budget
19. Reward :
On the marriage of any employee of nirala,10kg sweets is
given as a gift to them.
On Eid 1 kg sweets is given to
each employee.
In ramdan aftar party is arranged.
20. Motivation and rewards has effects on organization such as:
Improved moral
Greater efficiency in processes
More profitable
22. Quality:
They believe in quality good and healthy
product
Purity:
Nirala has made sure that they use pure
materials in making .
Freshness:
Nirala promises to give fresh products to
their customers by giving them those products
which they feel are good and healthy to eat
23. The prices of Nirala Products are high as
compared to its competitors in the same
segment.
Pricing Strategy:
Nirala is charging high price because of
high quality of products
24. Being accessible to customers increases the value for
customers. Nirala is a market leader .
Nirala make sure that their product is easy available for
their customer ,specially in Lahore. E.g.
Township
Moon market
Hafeez center
Mall road etc ..
25. Promotion matters a lot in the success of any business.
But in case of lack of advertisement of nirala dairy product ,most
of the people are unaware of the product .
They can promote their dairy products by following means:
• Hoardings
• Leaflets
• Magazines
• Newspaper & Banners
• Advertisement on public transport
26. Strength
• strong brand name
• It enjoy approximately 30% of market shares, which is greater than
any other company in this business.
• Company owned delivery vans to customers for special occasions.
• Nirala Dairy has the strong backing of its company name.
• Nirala always focuses on the best quality and does not let it
compromise in any of its products.
27. Weakness
• Can not take small orders reference to home delivery.
• Lack of advertisement of Nirala Dairy.
• Lack of effort on the part of spreading awareness of Nirala Dairy.
• The selling price is out of the reach of consumers from low income
group where the sweet consumption is relatively higher.
28. Opportunity
• NIRALA being the leader is far ahead from the competitors, there is
no rival company with in the country that can match the market
share and production capacity.
• Introduce low-fat milk as other companies have started doing so.
• Introduce new range of flavored milk that they could relate to their
traditional Nirala Heritage like Almond Milk, Cardamom Milk or
Pistachio Milk.
• Hit the international market
29. THREATS
• Gourmet Bakers have introduced their fresh milk in packed
forms.
• Primary Competitors in sweet business like Gourmet bakers,
Fazal Sweets, and secondary Shereen Mahal in addition of their
growing branches
• Products of other bakeries and Methai Shops are cheap.
• Taxation in advertisement is increasing the marketing cost hence,
reducing the profits.
• Strong and established competition in Milk industry like Nestle
30. Nirala has taken firm steps toward building premier brand and
marketing capability
To become an integrated part of everyone’s happiness, whenever
and wherever happiness is cherished people are to call upon Nirala
to add to their moments.
Nirala has a full fledge marketing team at hand to seek response
from customer and to market their products effectively.
31. To expand the nationality as well as in Pakistan and in Europe
and United states.
They planned to promote the different products of Nirala and
offering gifts to its customers.
Introducing new brands in the market like they are doing for
example Rustam Pinian, Malai Khaja and Baisan Barfi
33. TABLE 1.2
Nirala Sweets Income Statement ($000)
For the year ended December 31
2013 2014
Sale revenue $ 2,567 $ 3,074
Less: cost of goods sold 1,711 2,088
Gross profit $ 856 $ 986
Less: operating expenses
Selling expenses $ 8 $ 100
Administrative expenses 1 194
Lease expenses 35 35
Depreciation expenses 223 239
Total operating expenses $ 553 $ 568
Operating profit (loss) $ 303 $ 418
Less: interest expenses 91 93
Net profit before tax $ 212 $ 325
Less: taxes 64 94
Net profit after taxes $ 148 $ 231
Less: preferred stock dividend 10 10
Earnings available for common stock holder $ 138 $ 221
Earning per shares $ 1.81 S 2.90
Dividend per shares $ 0.75 $ 1.29
TABLE 1.2
34. Research key should be used ,it is the device to sort out the problems
which a organization is facing in marketing situation.
It is distinguished brand in Pakistan.
They are opening new branches
Internationally
They are fulfilling their promises
regarding their claims which they
are giving to their customers and
when they fulfilling it that means
that they are satisfying their customers.
There is a Lack of effort on the part of spreading awareness of Nirala
Dhood.
35. They should reduce price as to make permanent
customers
Sales promotion like prizes , lucky draw scheme should be
there to attract more customers
They have to acquire more technology for production as
to meet the customers need.
Must capture some special events like local sports series,
convocations & charities shows by sponsoring these shows
as would give a good image about the company to the
consumer.
Nirala must have to expand their diary promotional
budget.