This document discusses various modes of communication. It defines communication and explains its key elements - sender, receiver, message, and feedback. It then discusses different forms of communication used in business like verbal communication through spoken or written means, letters, telephone, mobile phones, email, fax, and voice mail. The importance of communication in business is also highlighted for activities like controlling operations, coordinating activities, motivating employees, and creating a good public image.

1. COMMUNICATION SERVICES

2. Define communication.

3. Meaning of communication
iv) Feedback
Receiver’s response or
reaction or reply to the
sender.
Communication process involves the following elements.
i) Sender(source)
The person who sends
the message.
ii) Receiver
The person
who receives
the message.
iii) Message
Subject matter of
communication.
It may be facts,ideas,
feelings or thoughts.

4. Business communication
Businessmen sharing their information.
- with employees, suppliers, customers, government etc.
Information is about business activities.
employees suppliers, customers government
sharing their information with….
Information is about business activities.

5. Letters are the best means of communication
i) This is a written form of communication
ii) Delivered to receiver by post, courier or special messenger
iii) Used when face to face communication cannot be done.
iv) Helps keep record of communication.
v) Cost is low.

6. Voice Mail
iii) People can also record their messages.
i) This is a computer based system.
ii) Can get information by dialling the
number and following instructions

7. Verbal Communication
Communication with the help of words.
Spoken Written
Communication
by spoken word
is oral
communication.
Examples
lectures,
meetings,
conferences etc
Examples
letters, notices,
reports, manual
etc.

8. The importance of communication in business.
i) It is used to express facts, figures and ideas.
ii) It is used in a firm for
- controlling operations
- coordinating activities
- motivating employees.
iii) It is a link between the firm, its suppliers and customers.
iv) It creates a good public image.
v) It helps to know about new techniques and new products.

9. Telephone is a very popular form of oral
communication
i) Telephone is used for internal and external business communication.
ii) STD used for long distance calls.
iii) ISD is used for international calls.
iv) Government and private firms give telecom services.
v) Mobile phones help us to reach people anywhere at anytime.
vi) ‘SMS’ and ‘MMS’ are features of mobile phones.

10. Verbal’ and ‘Non-Verbal’ Communication
a. Visual – Messages sent using pictures, symbols and diagrams.
Eg. Traffic cop showing stop signal.
b. Aural – Messages using sounds.
Eg. Bells, whistles, buzzers etc.
c. Gestural – Messages sent by using body language.
Eg. Saluting, waving hands, nodding head etc.

11. E-Mail is the fastest method of transmitting
written messages
i) Modern and latest means of communication.
ii) Uses electronic media to send and receive messages.
iii) Through the internet e-mail account is opened.
iv) Letters, messages, pictures or sounds can be sent from one
account to the other.
v) Very fast.

12. Fax Machine

13. You are an exporter and you want to mail an exact copy of a
quotation to an importer
in USA. Which means of communication would you use and
why?
i) Fax is instant way to communicate.
ii) Exact copy of letters, diagrams, graphs, sketches etc can be
sent.
iii) Using the phone one fax machine sends exact copy to other
fax machine.
iv) The document has to be put in the machine.
v) Fax number of the other party has to be dialled.
vi) Very easy to operate.