The document discusses communication in business and its objectives. Business communication aims to ensure the efficient and effective operation of a business. It explores the different channels of communication that can be used in business, such as oral, written, electronic, and directional communication both formally and informally.

2. Using the two pictures that
are shown and any previous
knowledge you have, write
out your understanding of
communication.

5. Introduction to Communication:
The word communication is derived from
the latin word ‘communicare’.
Communicare means to:
 Make common,
To share,
To transmit,
Or to impart.

6. Using the information on
the previous slide, rework
your first definition of the
term ‘Communication’ to
make it even more clear.

16. What does business communication relates to?
•Business communication differs from other types
of communication, not by its means of
communicating but by its objectives.
•What are the objectives of business
communication?
 For the efficient operation of the business.
For the effective operation of the business.

19. Business communication is important to ensure the operation of the
business is :

20. Effectiveness
Vs.
Efficiency

25. Effective
Communication
Vs.
Ineffective
Communication

39. Channels of Communication:
Directional
Formal/official
Informal/unofficial
Oral
Interviews
Meetings and conferences
Radio and television
Telephone
Face to face

40. Electronic
tele-conferencing, video-conferencing
Computer, internet, intranet, world wide web, electronic mail, social media
Telephone,
Written
Letters
Memoranda
Agendas, notices of meetings
Reports, minutes
questionnaires

41. Selecting Appropriate
Communication
Channel

47. Advantages
Vs.
Disadvantages of the
Different Communication Channels

55. There are several types of forms of communication that can be used by any
business.
All of these types of communication are influenced by the message, the sender
and the receiver.

66. When would it be appropriate
for a business to use one-way
rather than two-way
communication? 4 marks

76. Make a list of information for which
a business would need to use a
method of communication which is
formal. 4 marks

77. Which is the most reliable, formal or informal
communication? State why. (6 marks)
Suggest the factors that would determine
whether the communication was formal or
informal. (5 marks)

78. Vertical
Vs.
Horizontal Communication

84. State which types of communication are being used for each of the following:
Eg. A football coach addressing his players on the basics of kicking the ball-
Formal, one-way
Teacher discussing the general issues of education with a
group of parents,
A business advertising a radical programme of price cuts.
Two adults talking about their time together at school
A board meeting of a business discussing a report prepared by
the finance department.