Logistic services marketing involves connecting logistics operations, supply chain management, and transportation to reduce costs, increase efficiency and visibility, and ensure supplies are delivered when needed. It works by linking goods distribution and sales through decision making and marketing mix instruments. The objectives of B2B marketing are to increase brand awareness, lead generation, engagement, loyalty, and advocacy. B2B marketing involves selling one company's products or services to another company by developing the product/service, target market, pricing, and promotion.

2. What does Logistic Services Marketing mean?
L.S.M mainly consists of an interlink age
between logistic operations supply chain
management and transportation which result in
 Reduce transportation costs
Increase supply chain efficiency and visibility
 Deliver supplies or finished goods at the time
they are needed.

3. How does Logistic Services
Marketing work?
Goods Distribution and marketing instruments
 Decision making
 Connections between goods distribution and
sales activation
 Marketing –mix instruments – >
change and adjusted with other instruments
Logistics and Marketing
 Both are similar
 Marketing – Direct Purpose recognition

4. Connection between marketing and logistics
Product
promotion
Customer
service
Price
Stock
management
warehousing
Information System
ordering
Transportation

6. Objectives of B2B Marketing
 Amplified Brand awareness and reach
 Increase lead Generation
 Increased Engagement Rates
 Loyalty and Advocacy

7. B2B Marketing
Business - to – business marketing or B2B
marketing involves the sale of one
company’s product or service to another
company.
Developing and planning of B2B market :
 The product or service
 The target market
 Pricing
 Promotion

8. What kinds of customers are effectively
marketed with B2B marketing ?
 Construction companies who buy sheets of
steel to use in buildings
 Government agencies
 Institutions like hospitals and school
 Brookers and wholesalers

9. Recenlty …
 B2B markets are inculcating new ways through
social platforms and social media
 Survey organized by Chadwick Martin Bailey
and iModerate – businesses are more likely to
buy from companies they track through social
media
Eg., Tech – savvy companies like Cisco
systems,Inc. leading seller of networking
systems – launched a campaign introducing a
new router solely on social media advertising.
 Was classified as one of the top five in the
company’s history

10. Internet Marketing
Internet marketing or online marketing
, refers to advertising and marketing
efforts that use the web and email to
drive direct sales via electronic
commerce , in addition to sales leads
from web sites or emails.
Internet marketing and online
advertising efforts are typically used
in conjunction with traditional types

11. Objectives of Internet Marketing :
-> Establish a presence
-> Build Visibility
-> Generate Sales
Internet marketing’s Top objectives of 2014

12. Specialized areas of
Internet MarketingI.M is broken down into more specialized
areas such as :
 Web marketing :- e-commerce web sites
, affiliate marketing web sites ,
promotional or informative web sites ,
online advertising on search engines , and
organic search engine results via search
engine optimization (SEO)
 Email marketing :- consists both of
advertising and promotional marketing
efforts via e-mail messages to current and

13. Advantages and
disadvantages of I,M
Advantages :
 Swift availability of the information
 Save money
 Differentiation between large and small
company – less
 Global arena
 Measurement of progress - Easy

14. Disadvantages :
Slow internet connections
 User can’t “touch” the
merchandise
 Online payment – many don’t
have faith in
 Constant visual promotions that

15. Consumerism
Consumerism , the “ social movement seeking to
augment the rights and power of buyers in relation to
sellers” (kotler,1972)
It is a social phenomenon that empowers the buyers
and the consumers . Its effects are visible in the laws
, regulations and marketing practices.
It also puts a check on companies and ensures that the
consumers get quality products which are safe for
them at the right price.
It also ensures that the consumers are provided with the
correct information about the products.
Consumerism forces companies to operate and produce
goods and services according to the consumers
needs.

16. Objectives of Consumerism
 To restore the balance between buyer
and seller relations in the market
 To protect and promote consumer
citizen interests and to safeguard
consumers rights
 To prevent consumer exploitation by
unscrupulous traders
 To under take programmes of
consumer education , consumer
information and comparative testing

17. Four types of consumerism in
Marketing
 Routine Purchases
 Purchases with limited amount of
decision making
 Purchases with a high amount of
Decision-Making
 Impulsive Buying

18. What is the role of consumerism in
marketing of logistics?
Distribution policy – It covers marketing mix
and has two components : channel
management and Logistics management
Channel Management : Entire process of
setting up and operating the contractual
organization , consisting of various types of
middleman ( such as wholesalers , agents ,
retailers and facilitators )
Logistics Management : It is focused on
providing product availability at appropriate
times and places in the marketing channel
mix elements.

19. Current Scenario in
Consumerism of M.L
Positive Effects :
 More Industrial Production
 Higher growth rate of economy
 More employment Opportunities
 Higher Import and Export
 Scope for Green Logistics
Negative Effects
 Environmental Degradation
 Increase in Black logistics
 Illegal shipment of goods

21. Legal Issues In Marketing of
Logistics
 Federal Jurisdiction
 Regulation of the railroads , motor
carriers , airlines and ocean carriers
 Regulation of intermediaries to include
brokers , forwarders and 3PLs
 Multimodal shipping
 Principles of contract law for
transportation
 Liability for loss and damage

22. Legal Issues In Marketing of
Logistics
 Cargo insurance
 Shippers and carriers duties and
responsibilities
 Importing and Exporting
 Terms of sale
 International laws and treaties
 Hazardous materials law and
regulations

23. Thank you for your attention.