Business communication is vital for promoting an organization's goals and increasing profits. It involves exchanging information through various channels, such as press releases, social media, videos, marketing materials, and published financial reports. Effective business communication is important for strong decision-making, productivity, and sound business relationships. It ensures messages are understood and appropriate actions are taken. The most appropriate communication channel depends on factors like the message type, costs, need for records, distance, organization size, supporting technology, urgency, secrecy, and safety.

1. Topic:
Business Communication
Business communication
is exchanging information in order to promote an organization's goals,
objectives, aims, and activities, as well as increase profits within the company
Example:
 Press releases.
 Social media feeds.
 Online videos and webinars.
 Marketing materials (e.g. adverts, brochures, direct mailings)
 Published financial information (e.g. accounts)
Conclusion.
Business communication is vital in business success. For communication to be effective it
should embrace good relationships with major stakeholders of a business
Effective communication
• Giving, receiving or changing information, opinions or ideas by writing, speech or visual
means, so that the message communicated is completely understood by the recipient.
• The key to effective communication is ensuring that your message is understood,
stimulating the recipient to take appropriate action, or effecting the way the recipient
thinks in someway.
Benefits
 Effective communication results in
 Stronger decision making and problem solving
 Upturn in productivity
 Convincing and compelling corporate materials
 Clearer, more streamlined workflow

2.  Enhanced professional image
 Sound business relationships
 Successful response ensured
Communicationin a changing workplace
 Todays workplace is constantly changing and developing, so effective communication
enables us to meet numerous challenges and problems, such as:
• Advancing technology
• Global communication
• The information age
• Team-based business environments
Methods of communication
Internal communication:
Involves both oral and written. Telephone, intercom, message, face to face
discussion, presentation, meeting and conference are oral skills while report, charts, memo,
Email, fax, form, questionnaire, and staff newsletter is examples of written communication
skills.
External communication:
It is also of two types with same examples. as of internal communication.
Oral and written skills are involved with a consideration of how these skills can be utilized to
comprehend the directions given orally or in written form. Its examples in written are internet,
letter, Email, report, graph/chart, notice, advertisement, customer newsletter, press release, form,
questionnaire, invitation, leaflet and brocher.
Choosing the channel of communication
1. Nature of Message:
The means of communication depends upon the nature of the message. Urgent, confidential,
private and important messages should be distinguished from ordinary, routine, open and less
important messages and the means of communication are to be chosen accordingly.

3. 2. Cost:
The cost of sending a message is also to be considered while selecting a mode of
communication. The result obtained should justify the expenditure.
3. Record:
If the record of the communication is important it should be written, otherwise oral
communication is sufficient.
4. Distance:
Distance is another factor for consideration. The mode of communication to be chosen depends
on whether the message is to be sent to a nearby place or somewhere at a long distance.
5. Scale of Organisation:
Means of communication in large-scale business is different from that in the small-scale. In
small business most communication is oral while in large business it is written.
6. Supporting Technology:
Both the sender and the receiver must have supporting technological communication tool to
make communication through a particular medium. Suppose, A sends an e-mail to B. To get the
e-mail B should have a personal computer..
7. Urgency:
Selection of the means of communication is to be made keeping in view the urgency of the
communication. Time available is the main factor here. Higher cost may be justified for sending
the message in time.
8. Secrecy:
If the message to be communicated is secret or confidential, such means are required to be
adopted that can maintain secrecy. A telephone call can be overheard, an e-mail or fax may not

4. be appropriate, and an office memo may be less confidential. In such cases, face-to-face talking
may solve the problem.
9. Safety:
The sender has to be careful about the safety of the message. He/She has to decide whether the
message would be sent by ordinary post or by registered post; through courier or messenger, etc.
Use written channels when:
• Your message is fairly detailed or requires careful planning.
• You don’t need an immediate response.
• You need a permanent written record.
• You have a big, widespread audience.
• You want to minimize the distortion that often occurs when messages are passed orally
from person to person.
• You don’t need immediate interaction with your recipient.
• Your message has no emotional factor.
Use electronic channels when:
• Speed is important.
• Time zones differ.
You are physically separated from your audience