Nina Vanneck&#x27;s presentation at Publish 2016

Nina Vanneck, from Google, presents at Publish on Engaging Audiences, While Increasing Content Monetisation.

Confidential & Proprietary
Monetisation Strategies, and Engaging
Audiences in a Mobile World
Nina Vanneck
Head of Publisher Partnerships

How Google partners with publishers for revenue growth
Editorial &
Content
User
Growth &
Distribution
Profitability
Driving Audience Growth through distribution
Increasing Net ARPU
Creating User Engagement with Innovative Content
NewsStand
News Lab
Cardboard
Better mobile
experience
Trends
The Future of
Media
Virtual Reality
Storytelling
Data
Journalism
Programmatic
Efficiency
Alternative Revenue
Models
Analytics
Premium
Finding the right
audiences using Data
news
Mobile Apps
Expanding reach
Collaborative Content
Creation & Dev.
Platforms

Confidential & Proprietary
Confidential & Proprietary
Build for today
Make it Fast
Make it Engaging
Unlock revenue
1
2
3
4

Confidential & Proprietary
Building for
today’s users
Confidential & Proprietary

74%
of people will abandon
a mobile website that takes
more than 5 seconds to load
1/3
Source: Google Mobile Ads Blog 2012
Make it fast
say speed is the most important
factor when using the mobile web
Confidential & Proprietary

Confidential & Proprietary
Testmysite.thinkwithgoogle.com

Mobile first strategy tips
67%
of users start a purchase on their
mobile phone, but complete it on
their desktop
Make it consistent
across all screens
Make it fast
Source: study by Google and Millward Brown Digital
Confidential & Proprietary
Make it easy
for your users

What is AMP?
Confidential & Proprietary
Mobile
friendly
Easy to
implement
Fast Gives strong
incentives
Embrace the
open web

The 4 Principles of AMP Ads
Confidential & Proprietary
‘Beautiful’ matters We’re better togetherBe safe, be secureFaster is better

Confidential & Proprietary
4x
Faster
10x
Less data
1 second delay = 6% less ad impressions

Confidential & Proprietary
“We’ve seen a 90% decrease in page latency, 96% decrease in
unfilled impressions, 65% increase in ad engagement and 32%
increase in eCPM. Perceived load time improved from
approximately 17 seconds to 2-3 seconds.”
Conor Beck, Director of political news network TownHall Media

Progressive Web Apps (PWA):
App like experiences on the Web
Confidential & Proprietary
Local cachingAdd to
homescreen
Push
Notifications
Available
offline

Washington Post is using both AMP & PWA
Confidential & Proprietary
WaPo article in AMP
carousel
Once on AMP article,
WaPo silently registers
Service Worker to enable
PWA (no user consent
required)
PWA launchable from
menu
Opens PWA in Chrome
browser and it loads
quickly! At this point, user
is fully on WaPo domain
and experience
After some time on site,
will be prompted to add
to homescreen

Ads are changing too. From Banners to Native.
Confidential & Proprietary
Banner
Advertiser
Native
Advertiser
Proprietary + Confidential

One creative. Many Layouts.
Confidential & Proprietary
A single, component-based native creative can be displayed in many different ways.
Image
Headline
10 Makeup Tips
Body
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Clickthrough URL
http://www.example.com
10 Makeup Tips
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
10 Makeup Tips
Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Native Ads are made for a multi-channel world
Confidential & Proprietary
● The multi-screen world
requires flexible,
component-based ads.
● Native lets publishers put
the same care into their ads
as they do into their
content.
● Many of the fastest-growing
properties are only running
native ads.

Confidential & ProprietaryConfidential & Proprietary
Confidential & Proprietary
Confidential & Proprietary
Build for today
Make it Fast
Make it Engaging
Unlock revenue
1
2
3
4

Confidential & Proprietary
Thank you
Nina Vanneck
vanneck@google.com

Сlickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns. More useful info on our: - website: https://clickky.biz - blog: https://clickky.biz/blog Sign up!

Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts

From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies. Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.

The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth Hacks

Progressive Web Apps 1. keynote

Abdelrahman Omran

The Mobile Trends You Need to Know About in 2020

Content Distribution via Newsstand and Mobile Apps

Drew Griffin

The mobile customer journey is a bumpy one: different platforms, browsers, and properties are looking to keep your customer from leaving their experience, and these roadblocks mean that paving the way for your customer to get to you is a lot more difficult than it is on the web. In this webinar, you’ll learn: -How and why the customer journey is broken on mobile, and what it means for your adoption and retention metrics -How to bridge those gaps and unify the customer experience to increase acquisition, conversions, and retention -How to help your non-mobile teammates understand what tools you need to succeed

Taking advantage of mobile display

Branch<>Prolific Webinar: Building an Effective Mobile Growth Stack

With almost every 2 out of 3 digital media minutes spent on mobile*, it has become more pressing than ever for brands to devise an effective digital strategy to capture the mobile opportunity. However, navigating the sea of tools and services available is daunting, often times requiring cross-department collaboration and a painful process of trial-and-error to build the right mobile growth stack for your business. We believe in the agile approach in tackling this challenge. Prolific's Director of Strategy and Growth Al Harnisch and Branch's Chief Revenue Officer Eric Stein shares an in-depth discussion on the following topics: -Key components of a typical Mobile Growth Stack for enterprises -Examples of a great starting point vs a mature mobile growth stack -The cross-channel/platform nature of the modern mobile consumer -Best practices for mapping out your channel strategies to drive growth and engagement -Case study of a major US retailer and their mobile growth stack

Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...

With U.S. consumers spending an avg. of 90 hours on their smartphones every month*, mobile devices have certainly become the focal point for all types of consumer engagements. According to Forrester*, 53% of enterprises using mobile to transform their customer experience have already realized significant positive financial gains.* However, the cross-platform and cross-channel nature of the modern consumer journey also creates big headaches for brands: Where to start to enhance that journey and what data to dig into for optimization? Join Tae Kim, Director of Partner Growth from Branch, and Richard Sgro, Director of Solutions from mParticle for an in-depth discussion on: -Top considerations in building a successful all-around mobile journey -User experiences that drive conversions for B2C enterprises on mobile -The essential data layer to understand the consumer journey -Case studies of effective mobile user experiences *Forrester: Mobile Moments Transform Commerce And Service Experiences

Ethics of adblock

Alankrit Kharbanda

Michael puriz-app liftApp Promotion Summit Conference

Managing your data: How to move from gathering data to processing and applyin...

Webinar: From k-factor to emotion: What makes an app go viral, and how do you...

InMobi World Developer Fund 2011

InMobi

Firebase - Dynamic Links

Filipe Nunes

Smwsa

gianmarcocallegher

Truepush Ebook

RamyaSaiY

Localytics ENGAGE Opening Keynote with Raj Aggarwal

Collaborate to Win - Why Every Company Needs a Culture of Collaboration

Wrike

Digiday apps nyc

Ryan Chan

Roadshow Europe Golden Gekko - Christine Lindermobilesquared Ltd

The Anatomy of a Perfect Push Message

Diverse Mobile App Development Solutions Under One Roof - OrangeMantra

SNEHA RAWAT

Chris Savage's presentation at SAGE 2016

Ted Marzilli's presentation at Finance Marketing Summit 2016

What's hot

Tools & Tips to Optimize Mobile Websites

Linda Nguyen

Most Successful Progressive Web App Examples

Guru Technolabs

Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...

Taking advantage of mobile display

Branch<>Prolific Webinar: Building an Effective Mobile Growth Stack

Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...

Ethics of adblock

Alankrit Kharbanda

Michael puriz-app liftApp Promotion Summit Conference

Managing your data: How to move from gathering data to processing and applyin...

Webinar: From k-factor to emotion: What makes an app go viral, and how do you...

InMobi World Developer Fund 2011

InMobi

Firebase - Dynamic Links

Filipe Nunes

Smwsa

gianmarcocallegher

Truepush Ebook

RamyaSaiY

Localytics ENGAGE Opening Keynote with Raj Aggarwal

Collaborate to Win - Why Every Company Needs a Culture of Collaboration

Wrike

Digiday apps nyc

Ryan Chan

Roadshow Europe Golden Gekko - Christine Lindermobilesquared Ltd

The Anatomy of a Perfect Push Message

Diverse Mobile App Development Solutions Under One Roof - OrangeMantra

SNEHA RAWAT

What's hot (20)

Tools & Tips to Optimize Mobile Websites

Most Successful Progressive Web App Examples

Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...

Taking advantage of mobile display

Branch<>Prolific Webinar: Building an Effective Mobile Growth Stack

Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...

Ethics of adblock

Michael puriz-app lift

Managing your data: How to move from gathering data to processing and applyin...

Webinar: From k-factor to emotion: What makes an app go viral, and how do you...

InMobi World Developer Fund 2011

Firebase - Dynamic Links

Smwsa

Truepush Ebook

Localytics ENGAGE Opening Keynote with Raj Aggarwal

Collaborate to Win - Why Every Company Needs a Culture of Collaboration

Digiday apps nyc

Roadshow Europe Golden Gekko - Christine Linder

The Anatomy of a Perfect Push Message

Diverse Mobile App Development Solutions Under One Roof - OrangeMantra

Viewers also liked

Chris Savage's presentation at SAGE 2016

Ted Marzilli's presentation at Finance Marketing Summit 2016

James Towers' presentation at Entertainment Marketing 2016

Revisit the slides from Michael Farmer's keynote presentation on the opportun...

Alli Hodge's presentation at Entertainment Marketing 2016

Thomas Heymann and Rick Gleave's presentation at Entertainment Marketing 2016

David Bauer & Matt Newell's presentation at Mumbrella Retail Marketing Summit...

TOTAL RETAIL - PRESENTATION

Nikolas Galanopoulos

James Chalmers' presentation at Finance Marketing Summit 2016

David Breen's presentation at Mumbrella's Finance Marketing Summit 2016

Nicole Solly's presentation at SAGE 2016

Pascal Winkler presentation at Finance Marketing 2016

Ingrid Maes and Adam Druissi's presentation at Mumbrella Retail Marketing Sum...

Cassandra Kelsall & Paul Taylor's presentation from Mumbrella's Retail Market...

Pip Stocks' presentation at Mumbrella's Retail Marketing Summit 2017

Nhung Mason's (Accenture) presentation at Retail Marketing Summit 2017

Christophe Eymery's (L'Oreal) presentation at Mumbrella's Retail Marketing Su...