L'Oreal is using digital technology to enhance the consumer and retail partner experience. For consumers, L'Oreal has developed apps like L'Oreal Makeup Genius, which acts as a beauty advisor in your pocket by providing virtual makeovers. For retail partners like salons, L'Oreal is providing services such as Matrix Color Lounge, which will transform how salons consult with clients, learn, and get inspired by trends through digital tools with hundreds of shade options. L'Oreal is also developing tools to allow salons to give clients instant virtual makeovers.

1. How
L’Oreal
is
using
Digital
&
New
technology
to
support
retail

5. NEW BEAUTY SERVICES
FOR CONSUMERS

6. L’Oreal Makeup Genius
Your beauty advisor in your pocket

9. NEW BEAUTY SERVICES FOR
OUR RETAIL PARTNERS

10. fuelling the consumer and
professional’s desire for

11. from hundreds of shades to the hottest trends,
Matrix Color Lounge will change the way salons
consult, learn and get inspired

12. give your clients an instant
virtual makeover!

14. Q&A