A website allows a business to reach a wider online market of over 2.4 billion internet users and potential customers. It provides an alternative location to sell products and services globally. A website also allows a business to keep customers informed by easily updating information about products and services. Having a website gives a small business more credibility, as potential customers will look online for businesses and go to competitors that have an online presence. A website makes a business always accessible to customers 24/7 regardless of whether the store or office is open.

1. Callegher Gianmarco 854612
Cinà Antonio 854866

2. WHY DO I NEED A
WEBSITE?
HOW? CMS!
WORDPRESS

3. Why Do I Need a Website?
More Costumer
More than 2.4 billion people use the internet every day, and some 90% of
those have purchased something, or contacted a company, online in the last
12 months.

4. Why Do I Need a Website?
Wider market
Whether you provide products or services, your website will provide an
alternative location to sell them. As a retailer, a website (eCommerce) is a great
place to sell your products to a wider market; even services can be made
available globally.

5. Why Do I Need a Website?
Keep your customers informed
Think of your website as being your online brochure or catalogue. It is much
easier and quicker to update information about your products and services on
your website than in print material.

6. Why Do I Need a Website?
Your small business will gain credibility
Today, more and more consumers use the internet to search for the products
or services they need. Your small business will gain credibility by having a
website. Without one, potential customers will go to your competitors that do.

7. Why Do I Need a Website?
Always accessible
A website is available to both your regular and potential customers 24/7/365
providing them with the convenience of reviewing your products and services
when your store or office is closed.

8. How to build a Website?
• External service (Software-house)
• Build it on your own
- Coding
- CMS

9. CMS
CMS is an application (more likely web-based), that
provides capabilities for multiple users with different
permission levels to manage (all or a section of) content,
data or information of a website project, or
internet /intranet application.
Documents Multimedia News

10. Why CMS?
Integrated mobile
capability
Less costs
Multiple
template
Better results
for less effort
Secure
Less maintenance

11. Examples of CMS

12. WordPress
WordPress is a free and open-source content
management system (CMS) based on PHP and MySQL.
It is the world’s most popular tool for creating websites.

13. WordPress.com vs WordPress.org
On WordPress.com you get started with a new and free WordPress-
based blog in seconds, but is less flexible than the WordPress you
download and install yourself.
On WordPress.org you can download and install a software script
called WordPress. To do this you need a web host who meets the
minimum requirements.

14. Advantages of WordPress
Open Source with a large Community behind
Create Any Type of WebSite with WordPress
Easy to use

15. Advantages of WordPress
Extendable by Using Themes and Plugins
Secure
Search Engine Optimized (SEO)

16. Disadvantages of WordPress
Customization of a theme can be costly
Plugins and efficiency
Uses a lot of resources

17. WordPress: YES or NO
• Useful when you don’t require high
demands for performance
• Able to handle many content
• Also open to those without computer
skills
• Comfortable for a beta
• Websites with specifics
function aren’t covered
• Not adaptable to website with high
demands for performance