James Chalmers' presentation at Finance Marketing Summit 2016

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Ruperta Daher

James Chalmers, from Mahlab Media, presents on How to Get Closer to Your Customers And Drive Sales Through Content

Making compelling content 
in boring industries
Mahlab Media
September 2016

Business owners would prefer to hear from peers - greater credibility.

Inform or AND 
entertain.
Business owners would prefer to hear from peers - greater credibility.

Use professional
storytellers.
Business owners would prefer to hear from peers - greater credibility.

Make it look good.
Business owners would prefer to hear from peers - greater credibility.

Get out
of the
way.
Help them out.
Inform and
entertain.
Use
professional
storytellers.
Make it look
good.

Does it work?
Business owners would prefer to hear from peers - greater credibility.

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