With almost every 2 out of 3 digital media minutes spent on mobile*, it has become more pressing than ever for brands to devise an effective digital strategy to capture the mobile opportunity. However, navigating the sea of tools and services available is daunting, often times requiring cross-department collaboration and a painful process of trial-and-error to build the right mobile growth stack for your business.
We believe in the agile approach in tackling this challenge.
Prolific's Director of Strategy and Growth Al Harnisch and Branch's Chief Revenue Officer Eric Stein shares an in-depth discussion on the following topics:
-Key components of a typical Mobile Growth Stack for enterprises
-Examples of a great starting point vs a mature mobile growth stack
-The cross-channel/platform nature of the modern mobile consumer
-Best practices for mapping out your channel strategies to drive growth and engagement
-Case study of a major US retailer and their mobile growth stack
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’tsBranch
From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies. Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...Branch
With U.S. consumers spending an avg. of 90 hours on their smartphones every month*, mobile devices have certainly become the focal point for all types of consumer engagements. According to Forrester*, 53% of enterprises using mobile to transform their customer experience have already realized significant positive financial gains.*
However, the cross-platform and cross-channel nature of the modern consumer journey also creates big headaches for brands: Where to start to enhance that journey and what data to dig into for optimization?
Join Tae Kim, Director of Partner Growth from Branch, and Richard Sgro, Director of Solutions from mParticle for an in-depth discussion on:
-Top considerations in building a successful all-around mobile journey
-User experiences that drive conversions for B2C enterprises on mobile
-The essential data layer to understand the consumer journey
-Case studies of effective mobile user experiences
*Forrester: Mobile Moments Transform Commerce And Service Experiences
With a broken app discovery mechanism, mobile developers and marketers are left with very limited options when it comes to driving app growth. Breaking to the top charts is certainly one of the holy grails, especially for newer apps.
Branch CEO and co-founder Alex Austin and Apptopia co-founder Jonathan Kay take the audience for a deep dive into the Top 10 Apps across seven different non-gaming categories and dissect the common characteristics from the data and feature perspectives.
In this webinar you’ll learn:
-KPI benchmark of Top-50 Apps including: Growth Traction, Engagement, Retention, and MAU
-Most popular features from Top-50 Apps that drive organic growth
-Strategies to enhance app discovery such as app indexing, AMP, and Instant Apps
-Categories covered include: Shopping, Food & Drink, Finance, Dating, News/Magazines, Travel, Health & Fitness
Questions, please contact webinars@branch.io
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Branch
They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why is virality so tough on mobile? How can we aim for virality ourselves?
The Mobile Trends You Need to Know About in 2020Branch
Mada Seghete, one of Branch’s co-founders and head of strategy and market development, explores the mobile marketing landscape and the key trends you need to know to stay ahead of the curve in this Web Summit 2019 presentation.
The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth HacksBranch
***Check out our 2018 Mobile Growth Handbook: http://branch.app.link/mgh18.
Gain valuable insights into how some of the largest brands in the world have mastered mobile growth. To download the PDF: https://branch.app.link/TtBGiYdhcv
Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...Branch
The mobile customer journey is a bumpy one: different platforms, browsers, and properties are looking to keep your customer from leaving their experience, and these roadblocks mean that paving the way for your customer to get to you is a lot more difficult than it is on the web.
In this webinar, you’ll learn:
-How and why the customer journey is broken on mobile, and what it means for your adoption and retention metrics
-How to bridge those gaps and unify the customer experience to increase acquisition, conversions, and retention
-How to help your non-mobile teammates understand what tools you need to succeed
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’tsBranch
From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies. Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...Branch
With U.S. consumers spending an avg. of 90 hours on their smartphones every month*, mobile devices have certainly become the focal point for all types of consumer engagements. According to Forrester*, 53% of enterprises using mobile to transform their customer experience have already realized significant positive financial gains.*
However, the cross-platform and cross-channel nature of the modern consumer journey also creates big headaches for brands: Where to start to enhance that journey and what data to dig into for optimization?
Join Tae Kim, Director of Partner Growth from Branch, and Richard Sgro, Director of Solutions from mParticle for an in-depth discussion on:
-Top considerations in building a successful all-around mobile journey
-User experiences that drive conversions for B2C enterprises on mobile
-The essential data layer to understand the consumer journey
-Case studies of effective mobile user experiences
*Forrester: Mobile Moments Transform Commerce And Service Experiences
With a broken app discovery mechanism, mobile developers and marketers are left with very limited options when it comes to driving app growth. Breaking to the top charts is certainly one of the holy grails, especially for newer apps.
Branch CEO and co-founder Alex Austin and Apptopia co-founder Jonathan Kay take the audience for a deep dive into the Top 10 Apps across seven different non-gaming categories and dissect the common characteristics from the data and feature perspectives.
In this webinar you’ll learn:
-KPI benchmark of Top-50 Apps including: Growth Traction, Engagement, Retention, and MAU
-Most popular features from Top-50 Apps that drive organic growth
-Strategies to enhance app discovery such as app indexing, AMP, and Instant Apps
-Categories covered include: Shopping, Food & Drink, Finance, Dating, News/Magazines, Travel, Health & Fitness
Questions, please contact webinars@branch.io
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Branch
They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why is virality so tough on mobile? How can we aim for virality ourselves?
The Mobile Trends You Need to Know About in 2020Branch
Mada Seghete, one of Branch’s co-founders and head of strategy and market development, explores the mobile marketing landscape and the key trends you need to know to stay ahead of the curve in this Web Summit 2019 presentation.
The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth HacksBranch
***Check out our 2018 Mobile Growth Handbook: http://branch.app.link/mgh18.
Gain valuable insights into how some of the largest brands in the world have mastered mobile growth. To download the PDF: https://branch.app.link/TtBGiYdhcv
Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...Branch
The mobile customer journey is a bumpy one: different platforms, browsers, and properties are looking to keep your customer from leaving their experience, and these roadblocks mean that paving the way for your customer to get to you is a lot more difficult than it is on the web.
In this webinar, you’ll learn:
-How and why the customer journey is broken on mobile, and what it means for your adoption and retention metrics
-How to bridge those gaps and unify the customer experience to increase acquisition, conversions, and retention
-How to help your non-mobile teammates understand what tools you need to succeed
Branchout 2017 - Day 2 Session - Toby RoessinghBranch
The Evolution of Consumer Behaviors and Mobile Measurement
By Toby Roessingh, Measurement Partnerships Program Manager at Facebook
Toby Roessingh, Measurement Partnerships Program Manager at Facebook, takes us through a deep dive of the evolving mobile media landscape and its implications for measurement, only on the Branchout stage.
The Only Metric That Matters
By Josh Elman, Partner at Greylock Partners
Tune into Josh Elman's keynote for the Branchout 2017 stage, and see if you're paying attention to the only mobile growth metric that truly matters.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Localytics Feed Your App Breakfast- SeattleLocalytics
How to prevent the engagement channels that apps provide, including push and in- app messaging, from sharing the same fate as email. Push and in-app messages provide a chance to build a relationship with a customer, and every message should be considered not as an individual campaign but as one of many interactions with your customer.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
8 Ways to Personalize Your App (in Under 30 Minutes)Localytics
Personalization is the future of mobile. If your app doesn't offer a personalized user experience, you're at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app's personalization, leading to stronger user engagement and retention.
MAU Vegas 2016 — Tackling Retention During ActivationGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
AppsFlyer performance index российское издание appdflyer_катерина шапироAppsFlyer
AppsFlyer Performance Index, российское издание – это обзор рекламных сетей и агентств, работающих с российской аудиторией, которые показывают лучшие результаты в привлечении качественного трафика для неигровых приложений: eCommerce, путешествия, агрегированные сервисы и т.д.
The AppsFlyer Performance Index, Russia Edition, is a comprehensive report on ad networks and agencies that work with Russian mobile audience and show exceptional results in acquiring quality users for non-gaming apps’ categories such as eCommerce, Travel and Utility.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
Thinking it's time to start analyzing and marketing your app with a mobile-first platform? Facing push back from peers? Here's how to assuage their concerns!
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...Branch
The 31 days encompassing last year’s holiday season delivered over 20% of the total $4.8 trillion 2016 U.S. retail spend. And, mobile users accounted for 65% of visits and 30% of sales over 2017’s Thanksgiving & Black Friday.
So what can be done to harness the juggernaut of mobile shopping in the last two weeks before Christmas? Is it too late to make a strategic plan?
The National Retail Federation reports that up to 40% of the holiday spend happens in the 10 days before Christmas. So no, it’s definitely not too late to take action for 2017 - nor is it too early to start thinking about a strategic plan for 2018.
By understanding the latest mobile shopping trends and your customer journey, you can not only spur holiday sales with user engagement, but also use sales to boost user acquisition and retention throughout the next year.
In this webinar presented by Branch and RetailMeNot, you’ll learn:
-How holidays impact consumer behaviors online, and what that means for your mobile acquisition, retention, and re-engagement strategy
-How to leverage the holidays to fuel all-year growth
-How to improve your customer experience to retain those holiday shoppers in 2018 and beyond
-How to make the most of the last 2 weeks before Christmas
Branchout 2017 - Day 2 Session - Toby RoessinghBranch
The Evolution of Consumer Behaviors and Mobile Measurement
By Toby Roessingh, Measurement Partnerships Program Manager at Facebook
Toby Roessingh, Measurement Partnerships Program Manager at Facebook, takes us through a deep dive of the evolving mobile media landscape and its implications for measurement, only on the Branchout stage.
The Only Metric That Matters
By Josh Elman, Partner at Greylock Partners
Tune into Josh Elman's keynote for the Branchout 2017 stage, and see if you're paying attention to the only mobile growth metric that truly matters.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Localytics Feed Your App Breakfast- SeattleLocalytics
How to prevent the engagement channels that apps provide, including push and in- app messaging, from sharing the same fate as email. Push and in-app messages provide a chance to build a relationship with a customer, and every message should be considered not as an individual campaign but as one of many interactions with your customer.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
8 Ways to Personalize Your App (in Under 30 Minutes)Localytics
Personalization is the future of mobile. If your app doesn't offer a personalized user experience, you're at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app's personalization, leading to stronger user engagement and retention.
MAU Vegas 2016 — Tackling Retention During ActivationGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
AppsFlyer performance index российское издание appdflyer_катерина шапироAppsFlyer
AppsFlyer Performance Index, российское издание – это обзор рекламных сетей и агентств, работающих с российской аудиторией, которые показывают лучшие результаты в привлечении качественного трафика для неигровых приложений: eCommerce, путешествия, агрегированные сервисы и т.д.
The AppsFlyer Performance Index, Russia Edition, is a comprehensive report on ad networks and agencies that work with Russian mobile audience and show exceptional results in acquiring quality users for non-gaming apps’ categories such as eCommerce, Travel and Utility.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
Thinking it's time to start analyzing and marketing your app with a mobile-first platform? Facing push back from peers? Here's how to assuage their concerns!
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...Branch
The 31 days encompassing last year’s holiday season delivered over 20% of the total $4.8 trillion 2016 U.S. retail spend. And, mobile users accounted for 65% of visits and 30% of sales over 2017’s Thanksgiving & Black Friday.
So what can be done to harness the juggernaut of mobile shopping in the last two weeks before Christmas? Is it too late to make a strategic plan?
The National Retail Federation reports that up to 40% of the holiday spend happens in the 10 days before Christmas. So no, it’s definitely not too late to take action for 2017 - nor is it too early to start thinking about a strategic plan for 2018.
By understanding the latest mobile shopping trends and your customer journey, you can not only spur holiday sales with user engagement, but also use sales to boost user acquisition and retention throughout the next year.
In this webinar presented by Branch and RetailMeNot, you’ll learn:
-How holidays impact consumer behaviors online, and what that means for your mobile acquisition, retention, and re-engagement strategy
-How to leverage the holidays to fuel all-year growth
-How to improve your customer experience to retain those holiday shoppers in 2018 and beyond
-How to make the most of the last 2 weeks before Christmas
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
Multi channel Strategy MoMoChicago January 24, 2011Trace Johnson
Niti Vaish of Slalom Consulting delivers a very insightful discussion of how to create a true multi-channel strategy for brands to leverage mobile presence, social media, and the wealth of unstructured data that is generated in conversations about your brand in order to generate positive ROI.
Agile IT: Modern Architecture for Rapid Mobile App DevelopmentAnyPresence
Chris Marsh, Principal Analyst at 451 Research and Rich Mendis, Chief Product and Marketing Officer at AnyPresence, share current trends and best practices to build a progressive mobile architecture and enable your business to compete in today’s mobile world.
The goal of this white paper is to demonstrate why the only successful way to approach a major ecommerce project today is to pursue a rigorous "integration first" strategy, rather than relying on traditional procurement methods. Based on our experience helping hundreds of companies achieve their online commerce goals, we'll also provide you with practical, hands-on advice for managing your project and evaluating software using this approach.
In this presentation, Achyuth introduces SMAC and associated trends. Achyuth opines that Analytics is the brain that enabled SMAC to happen and he wants to develop a solution to help Small and Medium businesses to have their own analytics brain.
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
Building the Right Mobile App Development Strategy: The rate at which the mobile app market is growing reflects the important role it plays in the communication space. Statistics show that mobility is the primary way people are interacting and getting things done. Mobile phones prices and browsing rates get cheaper every day, and number of mobile internet users have multiplied manifold in the past few years. This has also led increase in the download numbers of mobile applications.
Mobile is a truly disruptive technology – it has been driven primarily out of the consumer market and will impact almost every part of a company’s operations in 2013. This includes sales, marketing, customer service and yes, the Channel.
Best Practices: Mobile App Attribution, Engagement and MonetizationDrew Thachuk
In order to reduce churn, best practice is to implement an “AIR” Model. Mobile attribution, in combination with the “AIR” Model approach allows mobile marketers to establish metrics that are much more granular than a simple “install tracking”.
Similar to Branch<>Prolific Webinar: Building an Effective Mobile Growth Stack (20)
Building People Led Products - Bringing Local Communities Closer Together through Facebook Marketplace
By Bowen Pan, Marketplace Product Manager at Facebook
Facebook Product Manager Bowen Pan provides an exclusive glimpse into building Facebook products, through an exploration of Facebook's Marketplace platform.
Branchout 2017 - Day 2 Session - Ankur PrasadBranch
Amazon Appstore - Driving Growth & Engagement through Triggers and Rewards Programs
By Ankur Prasad, Head of Marketing for Amazon Appstore at Amazon
Join Amazon's Ankur Prasad, Head of Marketing from Amazon Appstore, and learn how their team has successfully driven user growth and engagement through triggers and rewards.
Branchout 2017 - Day 2 Session - Dave NickensBranch
Merging AR with the Mobile App Experience at Build.com
By Dave Nickens, Mobile Director at Build.com
Curious about the rapidly-developing relationship between AR and mobile growth? Tune into Build.com Mobile Director Dave Nickens' Branchout 2017 keynote—and live demo—to get up to speed.
Branchout 2017 - Day 2 Session - Alex AustinBranch
Branch Product Update
By Alex Austin, Co-founder and CEO of Branch
Branch co-founder and CEO Alex Austin takes us on a tour of new and exciting developments at Branch, including cross-platform, cross-channel People-based Mobile Attribution.
Branchout 2017 - Day 2 Session - Nadav MelnickBranch
How Viber Bots are Empowering Fan Engagement for Sports Clubs
By Nadav Melnick, Director of Product at Viber
Nadav Melnick's explores a wealth of mobile growth tips, takeaways, and best practices learned during his journey enabling cross-platform fan engagement for Viber.
Branchout 2017 - Day 2 Session - Sigal BareketBranch
Growth Marketing at Lyft
By Sigal Bareket, Director of Growth Marketing at Lyft
Join Lyft's Director of Growth Marketing, Sigal Bareket, for a deep dive into manifestations of mobile marketing and growth at Lyft.
Branchout 2017 - Day 2 Session - Mada SegheteBranch
The Importance of Building a Cross-Platform Strategy
By Mada Seghete, Co-founder and Head of Growth at Branch
Mada Seghete, co-founder and Head of Growth at Branch, shares tips, tricks, and best practices for ensuring you've got a fortified mobile strategy that will help you build your own fortress, fight for your users, and keep them centered in your app.
Branchout 2017 - Day 1 Session - Amanda GoetzBranch
Driving Agile Mobile Innovations Across Departments - The Role of Product Marketing
By Amanda Goetz, Head of Consumer & Product Marketing at The Knot
Product Marketing is a critical, strategic role but still wildly misunderstood and underutilized across but everything you need to know about working with Product Marketing you learned in Preschool. Join XO Group's (flagship brand - The Knot) Head of Product Marketing to learn 5 proven strategies to work effectively with your Product Marketer to benefit your mobile-minded organization and increase user acquisition, retention and grow brand equity.
Branchout 2017 - Day 1 Session - Effi Fuks-LeichtagBranch
Growth Unhacking - Oversimplified Lessons from Growing Things
By Effi Fuks-Leichtag, Group Product Manager at Yelp
Growth hacking has become such a popular practice adopted by many startups and bigger brands alike. However, misunderstanding and less-than-optimal practices are also prevalent. Join Effi, Group Manager from Yelp, as he dissects the key elements in growth to "Unhack" the process.
Branchout 2017 - Day 1 Session - Lauren Chan LeeBranch
How StubHub Optimized the User Path Across Platforms
By Lauren Chan Lee, Lead Product Manager from StubHub
Join Lauren from StubHub as she shares the journey she and her team have gone through to redesign a key functionality across platforms - the Explore Tab - to drive conversions and engagement.
Branchout 2017 - Day 1 Session - Charles YongBranch
The First Impression - How to Fight Fragmentation with Fragmentation
By Charles Yong, Co-founder at Collective Press
While most people consider fragmentation to be a bane of product design, those who understand how to navigate the chaos welcome it with open arms. Join Charles Yong of Collective Press to learn how fragmentation can be turned into your latest competitive edge with real-world examples that have been used to repeatedly grow mobile apps to tens of millions of installed users.
Branchout 2017 - Day 1 Keynote - Alex AustinBranch
Welcome Keynote - Unify the Mobile Journey
by Alex Austin, CEO & Co-founder at Branch
The mobile ecosystem has become highly fragmented with the proliferation of devices, operating systems, and big platforms. Join Branch Co-founder & CEO Alex Austin as he kicks off the conference with an in-depth look at the evolution of mobile fragmentation, and how the industry can work together to create a more open system while delivering a unifying experience for all end users.
Mastering Mobile SEO for Your Website and Native App (Portuguese)Branch
Venha aprender com Juliana Assunção e Branch as estratégias mais importantes que todo profissional de marketing deve estar ciente ao construir um plano de promoção para um app em qualquer etapa (lançamento, crescimento, top charts) e as principais métricas usadas no processo ASO.
Join Juliana Assunção and Branch to learn the most important strategies every marketing professional should be aware of while building a promotion plan for an app in any stage (launch, growth, top charts) and the main metrics used in ASO process.
The Science Behind Mobile Pricing and MonetizationBranch
Join Stanford faculty Lynda Smith and Dropbox's Monetization Expert Dexter Zhuang as they explain the science of monetization and how to structure an optimal pricing to maximize revenue. They'll focus on how brands can specifically win on mobile and lessons learned while implementing mobile monetization strategies.
How to Trigger Repeat Behaviors and Increase User Engagement Branch
According to Forbes, it is 6 or 7 times more costly to acquire a new user than retaining an existing one, which is why it's so important for brands to create experiences for their customers that encourage repeat behaviors. How can you improve stats like MAU's, session lengths, and opt-ins? In this webinar, Branch and Lehigh University professor Rebecca Wang will cover the ins and outs of user engagement on mobile. They'll present research behind consumer habits and share versatile tactics that can be harnessed into actionable improvements.
Turning App Installs into Users: The Guide to Mobile App OnboardingBranch
On mobile, it’s particularly important to quickly drive users to the “Aha Moment.” If a person deletes an app, it’s very unlikely that they will ever install it again. Without an optimized onboarding flow, you risk losing most of your users after the first few clicks.
In this webinar, we are joined by Harvey Liu, a mobile expert from Apptimize. Harvey will share some of the lessons that he learned working with enterprise customers on optimizing their onboarding flow and overall user experience to maximize conversion. We will walk you through the necessary elements of a successful onboarding experience and we'll include a few examples from the top apps.
Foundations of a Cross Platform Marketing StrategyBranch
Anindya Ghose, NYU professor and author of Tap: Unlocking the Mobile Economy, and Franco Caporale, Head of Enterprise Marketing at Branch set the foundation for what mobile marketers should know to have a complete cross-platform marketing strategy.
In the first installment of our Advanced Mobile Marketing Course, we'll cover:
-Introduction to the Course: An Overview of Cross-Platform Marketing
-Unlocking the Mobile Economy: the 9 forces that shape consumer behavior
-The core elements of an integrated strategy
-Examples of modern enterprise companies that have adopted a cross-platform marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
3. Meet our speakers…
Al Harnisch
Prolific Interactive
Director of Strategy and Growth
Eric Stein
Branch
Chief Revenue Officer
4. Agenda Overview
1. Key components of a typical Mobile Growth Stack for enterprises
2. Examples of a great starting point vs. a mature mobile growth stack
3. The cross-channel/platform nature of the modern mobile consumer
4. Best practices to map out the channel strategies to drive growth & engagement
5. Case study of Jet and their mobile growth stack
6. What is a “Growth Stack”?
“The Mobile Growth Stack is a framework that helps marketers, founders
and growth practitioners develop and evolve a strategy for growing the
user base of a mobile product or product portfolio.”
- Andy Carvell
Source: https://mobilegrowthstack.com
8. A more focused definition for today
A set of cross-functional tools that collectively enable mobile teams to…
- Build a 5-star, personalized experience
- Scale a user base via a holistic approach
- Consistently iterate and optimize both
13. Traditional Approach: All in One
● All-in-one enterprise solution
● Slow to adapt competitive capabilities
● High ecosystem switching costs
● Expensive customer support, limited
documentation
● Data lock-in
● Owners =/= executors
14. Consider the end user...
- Product (AB testing, performance management)
- Marketing (automated marketing, merchandising)
- Analytics (KPI reporting, behavioral analysis, BI integrations)
- Engineering (Code efficiency, load times)
Given the wide range of needs, paired with a rapidly changing landscape, the
“all in one” solution is falling out of favor.
16. The whole is greater than the
sum of its parts.
This new wave of data and marketing tools is based on open APIs rather
than closed ecosystems, which allows the tools to work together.
17. All Ships Rise with the Tide
Modern data and marketing tools are designed to work together.
18. You may be thinking...
- Many cross-functional stakeholders
- Decentralized toolset
- Open nature of the systems
- Technical setup
- Legacy infrastructure
- Oh my!
19. Centralized ownership paired with a
collaborative approach is the keys to
success.
...but we’ll save process for another day
33. The Challenges - For Consumers
● Inconsistent user experience across platforms
● Bad mobile experience
● Can’t link content in preferred environment
○ App
○ Mobile website
○ Desktop
34. The Challenges - For Brands
Siloed Attribution
Source: The State of Cross-Device Commerce - H2 2016
35. How to Tackle the Challenges:
From Linking to Cross-Channel
37. Then mobile became the
dominant platform
https://techcrunch.com/2016/11/01/mobile-internet-use-passes-desktop-for-the-first-time-study-finds
38. Hours Hours
(excl. Facebook)
0.3 1.5
Source: https://www.emarketer.com/Article/Smartphone-Apps-Crushing-Mobile-Web-Time/1014498
More
Mobile users prefer native apps
39. App users are critical to your
mobile strategy
more time in app
than mobile web
7x
Mobile users spend
better than
mobile websites
300%
Mobile apps convert
higher than mobile
web visitors
140%
AOV from app users is
49. The Impact is Measurable
+$
2.5m
+1m installs
+30% attribution
for every 100M
emails sent
for every 100M
mobile web visitors
Sources:
http://www.criteo.com/media/5333/criteo-mobilecommercereport-h12016-us.pdf
https://branch.io/resources/email-revenue-calculator/
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/The-2016-US-Mobile-App-Report
from install ads due
to unified attribution
50. Branch is most effective when rolled out across all marketing channels
Branch links across
all their channels
Paid Advertising
In-App Sharing
Mobile Web
Email
Social
Over 50 different people
at Airbnb use Branch regularly
58. Journeys Web-to-App Conversion
“Deep linking from mobile web-to-app
with Branch was a game-changer for us.
Branch creates a seamless experience
across platforms -- we're seeing a 103%
increase in install-to-purchase rate
from Journeys users.”
Lauren Picasso, Director of Mobile