Chris Savage's presentation at SAGE 2016

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If you were inspired by Chris Savage's presentation, but couldn't keep up with your notes during the whirlwind of motivation, here it is again.

Marketing

SAME, SAME -
BUT DIFFERENT.HOW TO STAND OUT, AND THRIVE.

CQ – CHANGE
INTELLIGENCE
IT’S THE ABILITY TO ADAPT AND
CHANGE THAT UNDERPINS SUCCESS

DON’T TRY
TO BE
THE BEST AT
WHAT YOU DO…

GROW
WHERE YOU
ARE PLANTED
STICK TO THE BUSINESSES AND
MARKETS YOU KNOW BEST.

MODEL THOSE
WHO HAVE
ALREADY FORGED
THE PATH AHEAD.

BE ABSOLUTELY
SINGLE-MINDED ABOUT
THE ‘ONE THING’
THAT WILL UNDERPIN
YOUR SUCCESS.

“FOCUS. FOCUS. FOCUS.
IF I HAD A DOG,
I’D CALL IT FOCUS”

NICHING.
NARROW THE FOCUS.
DO A FEW THINGS
REALLY WELL.

4TH DIMENSION
• GOOD
• FAST
• CHEAP
• WOW FACTOR?

BUMPER STICKER
WHAT IS THE ‘BUMPER
STICKER’ THAT DESCRIBES
THE MOST POWERFUL
MESSAGE OF WHAT YOUR
BUSINESS DOES?

ELEVATOR PITCH
• WHO ARE YOU?
• WHAT DO YOU DO?
• HOW ARE YOU DIFFERENT?
• WHEN SHOULD I HIRE YOU?
• WHY SHOULD I HIRE YOU?

THE PEOPLE WITH
THE BEST PEOPLE
ALWAYS WIN, ALWAYS

HALLMARKS OF
HIGH PERFORMANCE
• WAY YOU PLAY, NOT SCORE BOARD
• HIGH STANDARDS A JOB PERK
• HIRE ‘BAD LOSERS’
• TRANSPARENCY DRIVES PERFORMANCE
• PRESSURE IS HEALTHY
• MOTIVATED TEAMS: 10% TOO MUCH TO DO

INNOVATION =
MAKING SMALL
STEPS OF PROGRESS

• WHAT YOU DO/OFFER
• HOW YOU DO IT
• CUSTOMER SERVICE
THREE TYPES
OF INNOVATION

‘IF YOU CAN DEVELOP
RELATIONSHIPS,
ANYTHING IS POSSIBLE’

MOST IMPORTANT
CLIENT REFERRERS
• WHO ARE THEY?
• GIVE THEM LOVE
MICRophones

CREDIBILITY +
RELIABILITY +
INTIMACY ÷
BY SELF-ORIENTATION

HAVE AN ELEVATED
POSITION AT
THE EDGE OF DISRUPTION

“THE ONE SKILL YOU
WANT TO MASTER IN
THIS DAY AND AGE WE
LIVE IN … IS THE ABILITY
TO LEARN RAPIDLY.”
ANTHONY ROBBINS

KNOW 5%
MORE THAN
ANYONE ELSE IN THE ROOM

AND MORE….
A. REVERSE MENTOR
B. ‘BOARD OF DIRECTORS’
C. GET TO THE MOSH PIT
D. GET INTO THE STREET
E. CHANGE THE ROUTINE

SIX IDEAS
A. KNOW THEIR BUSINESS
B. STAY ONE STEP AHEAD
C. SEX UP RELATIONSHIPS
D. LISTEN
E. MOMENTS OF TRUTH
F. GOD IS IN THE DETAILS

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Sport Heroes Group is a digital sports company that was founded in Paris in 2014 and has since expanded to the UK and Australia. They have raised $5 million in funding so far and are currently securing $15 million more to expand to America and grow existing markets. Their technology aggregates multiple data sets about exercise to create customized digital experiences like apps and websites that motivate people to be active through challenges, competitions, and social experiences. They have built the largest running community in Australia with over 50,000 users and are continuing to grow rapidly.

Jennifer Wilson's (The Project Factory) presentation at Mumbrella's Health & ...

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Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...

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Simon Davies' (Bastion Brands) presentation at Mumbrella's Health & Wellness ...

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Samara Kitchener's (House of Kitch Communications) presentation at Mumbrella'...

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Gill Fish's (The 6am Agency) presentation at Mumbrella's Health & Wellness Ma...

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Filomena Maiese's (ASMI) presentation at Mumbrella's Health & Wellness Market...

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Amelia Phillips' (Michelle Bridges 12 Week Body Transformation) presentation ...

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Tanya Joseph's (This Girl Can) presentation at Mumbrella's Health & Wellness ...

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Michael McLean's (Isuzu Australia) presentation at Mumbrella's Automotive Mar...

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Frank Morabito's (Spinach Advertising) presentation at Mumbrella's Automotive...

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Professor Michael Milford's (Queensland University of Technology) presentatio...

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Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...

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Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...

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Joe France's (Taboola Australia) presentation at Mumbrella's Automotive Marke...

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Joe France of Taboola gave a presentation on how Taboola can help automotive brands reach new customers through discovery and recommendations. Taboola's content recommendation platform powers over 1.3 billion discovery moments per month and reaches 67% of Australians. Taboola uses predictive algorithms to recommend relevant articles, videos and other content to audiences, which can help drive brand awareness, conversions, and customer loyalty at various stages of the marketing funnel. Taboola also provides tools like A/B testing and insights dashboards to help publishers and marketers optimize content performance.

Chris Noone's (DriveMyCar) presentation at Mumbrella's Automotive Marketing S...

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Simon Van Wyk's (MediaDigitalX) presentation at Mumbrella's Automotive Market...

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Bill Gillespie's (Hino Motor Sales Australia) presentation at Mumbrella's Aut...

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Elaine Herlihy's (PayPal Australia) presentation at Mumbrella's Finance Marke...

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David Woodbridge's (the labs consultancy, Project Worldwide) presentation at ...

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