The document outlines the emergence of a new retail landscape driven by changing consumer behaviors and the need for innovative approaches to retail management. It emphasizes the importance of support for startups, a skilled team, and adapting to contemporary market demands while showcasing various successful retail strategies and practices. Total Retail aims to provide tailored services in branding, operations, and development to help businesses thrive in this evolving environment.

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2. Retail Brands &
Stores:New Era
•There is a new world that is
growing!
•People habits and behaviors are
changing!
•New needs are arising!
•Consumers and customers
adopting new ways of accepting
or expressing!
•Cities and way of living are
transforming!
•We have to apply to this future
that is already present!
2

3. Looking Forward!
•How you can do it?
•Do you need help?
•Do you know everything?
•Is one simple task or a strategic
plan with specific goals?
•Can I do it like yesterday?
•Are you ready to change?
•Do you have the team to support
you?
•Can you "afford" to stay the same?
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4. We. Can !
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Total Retail!

5. Total Retail is a
collective of
passionate people for
Brands & Stores.
New, fresh, different,
unique , alternative
and always Total
approach!
Who we are
5

6. The Team!Players! All talented & skilled people you need providing value
with flexibility!
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7. Available Experts!
•Operations Executive
•Store designer
•Business Development Expert
•Web/ Social Media Specialist
•Marketeer
•Trainer
•Key Accounts Professional
•Recruiter
•Human Resources Executive
•Real Estate specialist
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8. Offices
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•Athens
•Nicosia
•Bucharest

9. Markets to serve.
•Cyprus
•Greece
•Bulgaria
•Romania
•Albania
•FYROM
•Germany
•UK
9

10. Our Promise as
Citizens
•We want young people to
develop their ideas to
business!
•We want Greece become a
land of opportunities ,
achievements and results.
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11. Start Up
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•Total Support to all start ups
and specially that are
relevant to Retail Brands &
Stores!
•All shareholders and future
entrepreneurs are invited to
let us support them!
•Every idea is welcoming for
discussion!

12. Retail , art with
science! 12
People are deeply connected with
brands and stores!Spending time &
money but mainly investing their
loyalty with some of them !

13. Numbers & Letters,
equally important!
13
•Tesco have an impact
full communication as
well with bold results.We
have to tell & count!

14. Language for today!
14
See how the Mobile Operators,
Orange, are using characters
and "words" in their ads !

15. Socializing , new
media!
15
Four square is in use from almost
all stores networks!Pizza Hut is
using this vehicle to connect with
customers!

16. Take Technology
Advantage!
16
E-commerce is now,
Amazon became the
leader.

17. Think Differently!
17
Whole Foods, the Role of
Design in Building Brand
Value.

18. Consider the
Envoirement!
18
•L’Occitane gives special
attention to interior
design and its brand
values of authenticity,
simplicity, and sensory
pleasure come through in
its boutiques.

19. Unexpected business
ideas!
19
Nordstrom continues to evolve and
refine its legendary service by opening
in-store wedding boutiques.

20. Leave your Mark!
20
Zara created a
revolution, totally new
Shopping Culture!

21. Change behaviors!
21
Costco, dedicated to the efficient
sourcing, shipping, displaying
and selling of quality goods.

22. Mix & Match!
22
Dean & Deluca ,
destination for shoppers!

23. Transport the Generation!
23
Mono-brand Stores in
athletics like Adidas were
centers of youth lifestyle!

24. Travel with all
vehicles!
24
Guess, Its strategic use of retail,
wholesale, e-commerce and
licensing distribution frees it from
depending on the performance of
any single channel, and allows the
brand to adapt quickly to changes.

25. Different ways to
the same direction.
•Boots has invested in testing
innovations on both its
physical and digital channels
to analyse their effect.
25

26. Dream and
imagine!
26
H&M are building on their
imagination!

27. Make it personal!
27
Starbucks has a team that
works & perform for
"personal" reasons!

28. Share with other
your point of you!
28
Top Shop was always
supportive to designers!

29. Tailor made service!
29
Macy's , personal take
care!

30. Create the
atmosphere!
30
Crate & Barrel are live
Galleries representing what
they are selling!

31. Use all senses!
31
Abercrombie & Fitch visual style,
extends into social media where the
brand has a distinct presence and
millions of followers

32. Observe new
trends!
32
Urban Outfitters seeks to create an
emotional bond with the 18 to 30-
year-old shoppers who share its odd
sensibility and who enjoy a less
usual shopping experience — one
that is entertaining and artfully
inspirational.

33. Birth , stay young!
33
Banana Republic, debuted its new store
format, Revolution, featuring a wide,
central boulevard lined by "shops" that
address various customer wardrobe needs.

34. Market-ing is
essential!
34
GAP, has a solid online presence
and is testing promotions through
Foursquare, Groupon and Facebook.

35. Develop a winning
team!
35
Vodafone has a very
dynamic, young and trendy
workforce in stores!

36. Discover the path!
36
Bed Bath & Beyond , capitalize on
consumers’ desire to shop for home goods in
a specialty environment

37. Exceed expectations!
37
Early Learning Centers are
"playgrounds", connecting children
to their deepest need for games/
education!

38. Tell your story!
38
Apple stores are expressing
their way of thinking and
acting!A story!

39. The Experience
matter!
39
National Geographic Store is a
totally different experience
comparing to all other shopping
activities.

40. Finally, always care
about the People. 40
Great People created Great
Brands!This is the "gift"!

41. Services
•Franchise
•Business Development
•Store Operations
•Brand Building/Retail Marketing
•Concept creation
•HR & Retail Management Training
•Retail Design
•Tourism Business Units Management
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42. Franchise
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•Franchise Business Model
•Development Plan
•Store Prototype
•Feasibility Study
•Develop New Markets
•Build New concepts

43. Business
Development
•Real Estate Strategy
•Shop in Shop
•Licensing
•Store Modelling
•B2B
•Key Accounts
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44. Concept Creation
•Drawing the Borders
•Concept from scratch
•Business Optimisation
•From idea to reality
•Merchandising
•Completed Package to
execution
44

45. Store Operations
•Store Audit
•Customer Journey
•Evaluation Check
•Operations Manual
•Project Planning
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46. Branding-
Marketing
•Market Segmentation
•Brand Definition
•Strategy & Tactics
•Brand Manual
•CSR
46

47. HR
•Hiring & Staffing
•Performance Management
•Bonus Systems
•Total Pay Structure
47

48. Training
•Customer Service Training
•Retail Management
•Area/ Multi Unit Management
•Role Specification
•Operations
•Tailor Made Solutions
48

49. Design
•Store Design
•Store Construction
•Logo-Signage
•Concept Adaptation
•New types of store design
49

50. Tourism Business
Units Management
•Business Model
•Seasonal Staffing/Hiring
•Customer Experience
Management
•Sustainable Profitability
•Commercial Strategy
•Business & Product
Development
50

51. Projects
• Starbucks
• Dominos Pizza
• YASU
• Zillions
• White Spoon
• Yogen Fruz
• Toys Company
• Small Hotels
• Marks & Spencer
• Nobacco
• Mc Donalds
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52. Why us?
•We have deep experience in different
companies , sectors and regions!
•Knowledge to develop in a
sustainable way!
•Our approach is tailor made for each
project!
•Expertise on retail , brands &
stores!
•We are an organization with high
caliber professionals supporting
outsourced small or big companies!
•Added Value, utilizing high level
resources with measurable results!
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53. Legends! Create and Admire!
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Nikolas Galanopoulos
Managing Partner
nikolasgalanopoulos@totalretail.gr
www.totalretail.gr
+30 6942 010 635
Skype:galanopoulos.nikos
Twitter:NikGalanopoulos
Linkedin:Nikolas Galanopoulos
Dream & Act!