This document discusses Pandora's operations and initiatives in Australia and New Zealand (ANZ). It provides key metrics on Pandora's business in ANZ, including the number of monthly active users, music streamed, and time spent listening. It also summarizes Pandora's music genome project, partnerships with automakers and other industries, and its Artist Marketing Platform (AMP) which provides tools to help artists connect with fans and promote their music on Pandora.

1. Pandora
Confidential
RICK
GLEAVE,
DIRECTOR
BUSINESS
DEVELOPMENT
THOMAS
HEYMANN,
HEAD
OF
ARTIST
&
INDUSTRY
RELATIONS

2. Pandora
Confidential
FROM
LITTLE
THINGS,
BIG
THINGS
GROW
HOW
WE
BUILD
COMMUNITIES
AT
PANDORA
ANZ

3. Pandora
ConfidentialPandora
ConfidentialPandora
Confidential
Product,
Distribution
&
Ubiquity
Music
Industry
Relations
+ Data
Music
Events

4. Pandora
ConfidentialPandora
Confidential
4.3m
70% 1.2m
Music
Streamed
Listening
On
Mobile
Devices
Registered
Users
Active
Monthly
Users
76
Years
a
Day Time
Spent
Listening
Per
Person,
Per
Day
100K
New
Listeners
Each
Month
2:3HRS
PANDORA
TODAY
-­‐ ANZ
Source:
Pandora
Internal
Metrics,
September
2016

5. Pandora
Confidential
P R O J E C T

6. Pandora
ConfidentialPandora
Confidential
THE
MUSIC
GENOME
PROJECT
IN
THE
MAKING
16yrs
MUSIC
ANALYSTS,
CURATORS
&
SCIENTISTS
95+
MUSICAL
ATTRIBUTES
up
to
450
2 MILLION
SONGS
55
BILLION
THUMBS
PROCESSING
OVER
COLLECTIVE
FEEDBACK
OF
OVER

7. Pandora
Confidential
Pandora
Partnerships
AUTO HOME TELCO RETAIL
Ubiquity
has
been
a
key
driver
in
building
audiences

8. Pandora
Confidential
PANDORA
IS
EVERYWHERE
– PAIR,
REPLICATE
&
EXPERIENCE
Option 4- black Option 4- white

9. Pandora
ConfidentialPandora
ConfidentialPandora
Confidential
Pandora
and
Driving
go
hand
in
hand.
Integrated
into
the
dash
of
selected
Pandora
in
the
Car
cars
for
sale
in
Australia
62%

10. Pandora
ConfidentialPandora
Confidential
Pandora
in
the
Home
Pandora
Confidential
250+
electronic
devices,
and
counting…

11. Pandora
ConfidentialNOVEMBER
2016

12. Pandora
Confidential
Insights
and
Charts
Marketing
Tools
Live
Events
and
Ticketing
Content
Programs
Pandora’s
Artist
Marketing
Platform
(AMP)
is
a
Suite
of
Products
and
Programs
that
Empowers
the
Music
Maker
Ecosystem

13. Pandora
Confidential
THE
CORE
MARKETING
TOOLS

14. Pandora
Confidential
Artist
Audio
Messaging
Audio
messages
directly
from
the
artist,
played
right
alongside
their
music
on
Pandora
● Customizable
delivery – messages
can
find
fans
anywhere,
or
play
alongside
a
specific
song
● Geo-­‐targeted – play
to
listeners
everywhere,
or
limit
to
relevant
markets
● An
optionalcall-­‐to-­‐action drives
traffic
to
downloads,
tickets,
deluxe
offers,
social
and
more.

15. Pandora
Confidential
AMPcast
All
the
benefits
of
artist
audio
messages,
recorded
on
the
fly
and
broadcast
near-­‐
instantly to
an
artist’s
network
of
fans
• Available
right
within
the
Pandora
app
on
iOS
(currently
in
beta
on
Android)
• Share
messages
on
socials
to
increase
reach
• “Save
as
Draft”
feature
allows
artist
team
to
configure
and
manage
messages

16. Pandora
Confidential
Accelerate
discovery
and
feedback of
priority
music,
connecting
to
existing
fans
while
also
creating
new
ones
● A
temporary
increase
in
the
frequency
of
spins,
configurable
up
to
eight
weeks
● Played
across
wider
set
of
artist
stations to
find
current
and
new
fans
across
Pandora
● Pair
with
an
audio
message
for
maximum impact
Featured
Tracks

17. Pandora
ConfidentialPandora
Confidential
ChartsNext
Big
Sound
Insights
Ticketing
KNOWMARKETENGAGE
AMPcast
Desktop
Audio
Messaging
Desktop
Audio
Messaging
Featured
Tracks
Custom
Event Discovery
Den
Premiere Session Mixtape
SETUP/PRE-­‐ORDER STREET
DATE TOUR
STARTS [REPEAT]
AMP
Supports
The
Entire
Campaign
Cycle
AMPcast
Next
Big
Sound
Insights
AMPcast
Session

18. Pandora
ConfidentialPandora
Confidential

19. Pandora
Confidential