Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Truepush, the world's most affordable push notification service for web and mobile, was launched in 2019 with a motto to provide a free customer engagement platform like push notifications. With a short span of 18 months, the brand is successfully serving over 30,000+ marketers/ developers and is growing big and strong in the SaaS marketplace.
Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Truepush, the world's most affordable push notification service for web and mobile, was launched in 2019 with a motto to provide a free customer engagement platform like push notifications. With a short span of 18 months, the brand is successfully serving over 30,000+ marketers/ developers and is growing big and strong in the SaaS marketplace.
In this webinar hosts Kristina Lisacki, Aaron Sawitsky and Marc Tollin walk you through all the ways that you can benefit from accessing the raw data collected by Localytics.
In this webinar you'll learn:
What is raw data and how it differs from the data seen in the Localytics Dashboard.
How raw data can help you obtain a true omni-channel view of your customers.
The various ways that you can access your raw data, along with the benefits and drawbacks to each approach.
How Localytics Direct Access provides a new option for accessing your raw data (including a demo of the product).
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
Localytics Feed Your App Breakfast- SeattleLocalytics
How to prevent the engagement channels that apps provide, including push and in- app messaging, from sharing the same fate as email. Push and in-app messages provide a chance to build a relationship with a customer, and every message should be considered not as an individual campaign but as one of many interactions with your customer.
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive MessagesLocalytics
Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.
While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.
During this webinar you’ll learn:
- The major differences between push and in-app messages, and the benefits of both
- Data-driven best practices for reaching your users in the most valuable ways
- The top 10 lessons for delighting your app users with app marketing
*Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
Thinking it's time to start analyzing and marketing your app with a mobile-first platform? Facing push back from peers? Here's how to assuage their concerns!
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
This webinar between Localytics and AppLift looks at how you can drive valuable insights from your mobile first-party data and then apply that knowledge to creating a winning mobile app marketing and advertising strategy.
Hosts:
- Tom McMahon (Localytics)
- Alexandre Pham (AppLift)
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
8 Ways to Personalize Your App (in Under 30 Minutes)Localytics
Personalization is the future of mobile. If your app doesn't offer a personalized user experience, you're at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app's personalization, leading to stronger user engagement and retention.
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics
Matt Restivo, Director of Product Management for MLBAM & Thomas Hillman, Mobile & Social Marketing Manager for Zipcar, talk about their winning strategies for ensuring the app onboarding process leads to loyal customers in the future.
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’tsBranch
From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies. Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.
Mobile Engagement: Opportunity or Crisis?Localytics
Mobile has transformed the world for both consumers and businesses. Consumers now demand relevant, trustworthy and immediate brand experiences. While brands are trying to meet these fast-changing demands, many signs suggest they are headed down a path of failure.
This session will explore why the industry is a mobile engagement crisis and the steps marketers can take to shift toward a path of success and build deeper, more immersive relationships with their mobile users.
Josh Todd's presentation from Apps World North America in May 2016.
7 Mobile App Marketing Campaigns for Retail SuccessJustina Perro
Localytics' CMO Josh Todd and Head Of Content Justina Perro walk through industry insights and real-life examples of solid mobile app marketing campaigns for retail brands.
05: The 5 App Metrics That Are Crucial To Your App's SuccessLogan Merrick
In this episode of The Buzinga Podcast, Logan discusses the 5 most important metrics for measuring your app's performance, as well as HOW to improve each of them.
Mobile App Promotion Strategies: Pre-LaunchCleverTap
Before you can launch your hot new app, you have to lay the groundwork for it. The following mobile app promotion strategies and tactics will prepare you for a more effective launch. https://clevertap.com/blog/mobile-app-promotion-strategies/
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
8 Onboarding Tips to Get App Users HookedCleverTap
Onboarding a new user is one of the most important experiences to get right. Here's how you ensure a smooth mobile onboarding experience for your users.
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...Branch
With U.S. consumers spending an avg. of 90 hours on their smartphones every month*, mobile devices have certainly become the focal point for all types of consumer engagements. According to Forrester*, 53% of enterprises using mobile to transform their customer experience have already realized significant positive financial gains.*
However, the cross-platform and cross-channel nature of the modern consumer journey also creates big headaches for brands: Where to start to enhance that journey and what data to dig into for optimization?
Join Tae Kim, Director of Partner Growth from Branch, and Richard Sgro, Director of Solutions from mParticle for an in-depth discussion on:
-Top considerations in building a successful all-around mobile journey
-User experiences that drive conversions for B2C enterprises on mobile
-The essential data layer to understand the consumer journey
-Case studies of effective mobile user experiences
*Forrester: Mobile Moments Transform Commerce And Service Experiences
In this webinar hosts Kristina Lisacki, Aaron Sawitsky and Marc Tollin walk you through all the ways that you can benefit from accessing the raw data collected by Localytics.
In this webinar you'll learn:
What is raw data and how it differs from the data seen in the Localytics Dashboard.
How raw data can help you obtain a true omni-channel view of your customers.
The various ways that you can access your raw data, along with the benefits and drawbacks to each approach.
How Localytics Direct Access provides a new option for accessing your raw data (including a demo of the product).
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
Localytics Feed Your App Breakfast- SeattleLocalytics
How to prevent the engagement channels that apps provide, including push and in- app messaging, from sharing the same fate as email. Push and in-app messages provide a chance to build a relationship with a customer, and every message should be considered not as an individual campaign but as one of many interactions with your customer.
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive MessagesLocalytics
Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.
While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.
During this webinar you’ll learn:
- The major differences between push and in-app messages, and the benefits of both
- Data-driven best practices for reaching your users in the most valuable ways
- The top 10 lessons for delighting your app users with app marketing
*Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
Thinking it's time to start analyzing and marketing your app with a mobile-first platform? Facing push back from peers? Here's how to assuage their concerns!
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
This webinar between Localytics and AppLift looks at how you can drive valuable insights from your mobile first-party data and then apply that knowledge to creating a winning mobile app marketing and advertising strategy.
Hosts:
- Tom McMahon (Localytics)
- Alexandre Pham (AppLift)
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
8 Ways to Personalize Your App (in Under 30 Minutes)Localytics
Personalization is the future of mobile. If your app doesn't offer a personalized user experience, you're at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app's personalization, leading to stronger user engagement and retention.
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics
Matt Restivo, Director of Product Management for MLBAM & Thomas Hillman, Mobile & Social Marketing Manager for Zipcar, talk about their winning strategies for ensuring the app onboarding process leads to loyal customers in the future.
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’tsBranch
From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies. Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.
Mobile Engagement: Opportunity or Crisis?Localytics
Mobile has transformed the world for both consumers and businesses. Consumers now demand relevant, trustworthy and immediate brand experiences. While brands are trying to meet these fast-changing demands, many signs suggest they are headed down a path of failure.
This session will explore why the industry is a mobile engagement crisis and the steps marketers can take to shift toward a path of success and build deeper, more immersive relationships with their mobile users.
Josh Todd's presentation from Apps World North America in May 2016.
7 Mobile App Marketing Campaigns for Retail SuccessJustina Perro
Localytics' CMO Josh Todd and Head Of Content Justina Perro walk through industry insights and real-life examples of solid mobile app marketing campaigns for retail brands.
05: The 5 App Metrics That Are Crucial To Your App's SuccessLogan Merrick
In this episode of The Buzinga Podcast, Logan discusses the 5 most important metrics for measuring your app's performance, as well as HOW to improve each of them.
Mobile App Promotion Strategies: Pre-LaunchCleverTap
Before you can launch your hot new app, you have to lay the groundwork for it. The following mobile app promotion strategies and tactics will prepare you for a more effective launch. https://clevertap.com/blog/mobile-app-promotion-strategies/
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
8 Onboarding Tips to Get App Users HookedCleverTap
Onboarding a new user is one of the most important experiences to get right. Here's how you ensure a smooth mobile onboarding experience for your users.
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...Branch
With U.S. consumers spending an avg. of 90 hours on their smartphones every month*, mobile devices have certainly become the focal point for all types of consumer engagements. According to Forrester*, 53% of enterprises using mobile to transform their customer experience have already realized significant positive financial gains.*
However, the cross-platform and cross-channel nature of the modern consumer journey also creates big headaches for brands: Where to start to enhance that journey and what data to dig into for optimization?
Join Tae Kim, Director of Partner Growth from Branch, and Richard Sgro, Director of Solutions from mParticle for an in-depth discussion on:
-Top considerations in building a successful all-around mobile journey
-User experiences that drive conversions for B2C enterprises on mobile
-The essential data layer to understand the consumer journey
-Case studies of effective mobile user experiences
*Forrester: Mobile Moments Transform Commerce And Service Experiences
Los líderes digitales se destacan de sus competidores en dos formas: la forma en que ponen digital a trabajar, sobre todo durante el diálogo con los clientes y proveedores, y con qué intensidad sus empleados utilizan las herramientas digitales en todos los aspectos de sus actividades diarias. Las empresas más digitales experimentan un crecimiento importante en la productividad y los márgenes de ganancias y beneficios.
Localytics Customer Webinars - Remarketing and Uninstall Tracking .pptxLocalytics
Hear Account Manager Kristina Lisacki walk through tips and best practices surrounding Localytics Remarketing and Uninstall Tracking. Learn how you can pair these two products together to increase app user engagement and retention, especially during and after the busy holiday season.
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
Mobile: for push and sync. Goes through implementing push notifications with PHP on the various 4 major players: Android (C2DM), Apple (APNS), Windows Phone (MPNS), BlackBerry (maybe works?).
This SlideShare reflects the best advice we found from over 2 years of reading and writing on user onboarding. In that time, we’ve produced over 150 posts viewed over 220k times.
The 76 tips in this SlideShare presentation are a high-level overview of how you can optimize your user onboarding experience to activate more users and increase recurring revenue.
[SEN#7] Le classement des Entreprises de Service du Numérique (ex-SSII) qui r...FrenchWeb.fr
Les ESN (ex-SSII) qui figurent dans le classement ont prévu de recruter 30 650 profils digitaux d'ici la fin de l'année, dont 90% seront embauchés en CDI. 6 recrutements sur 10 seront des créations de postes.
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
Importance Of Being Customer-Centric In Food Delivery App.pptxOn Demand Clone
Prioritizing customers above all else. Learn how to be customer-centric in your Food Delivery App business and see why it matters. For more info visit our site : https://www.ondemandclone.com/ubereats-clone/
A user's first session determines the rest of their journey with your brand. If your onboarding process fails to help new users become more familiar with your app and understand your app's value and core features, you may lose them faster than you acquire them.
Here are the essential components of an effective onboarding campaign and tips and examples on how to introduce new users to your app and increase engagement and retention.
In-app messaging is a powerful tool for marketers to engage users within mobile apps. To maximize its effectiveness, it’s essential to follow best practices that ensure your messages are crisp, clear, and easily understandable. In this blog post, we will explore the top in-app messaging best practices that marketing teams can implement to enhance user engagement and overall experience.
In-App Purchase Like a Pro: Best Practices from the Top 50 Apps - Mario VivianiAmazon Appstore Developers
How and why add In-App Purchase to your App or Game? What are the Top 50 Highest Grossing Apps doing with In-App Purchase that the rest of the developers are not?
In its role as a mobile app publisher, Amazon Appstore is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization.
In this talk we'll:
• Zero-in on Amazon In-App Purchasing features like Consumables, Entitlements and Subscriptions
• Discuss a cohort analysis designed to identify best practices common among the Top 50 revenue-generating apps and games
• Understand how to optimize apps and games to attract big spenders and power users
From users to megafans: how to improve your retention rates? by Côme CourteaultTheFamily
The value of a product originates from its capacity to retain users. But how can you have them hooked? In this 45mn workshop, Côme will show you some tactics you should build into your product and give you practical tools to make sure your users get addicted.
A marketing toolbox that goes beyond rich ad formats, powers up monetization, loyalty and consumer engagement for marketeers and
publishers, through all screens
Mobile User Aquisition (Web Summit 2014 presentation)Alkarim Nasser
With over a million apps in the app store - competition amongst mobile publishers are at an all time high. Data-driven mobile marketing is what will separate your marketing efforts from the pact. This presentation will go over tips and tricks to growth hacking success.
Esta guía está diseñada para los desarrolladores de aplicaciones de comenzar a estudiar la forma de monetizar sus aplicaciones. Proporciona una visión global de aplicación de la monetización y acciones votos ejemplos y consejos prácticos para ayudarle a empezar. #Admob
Similar to The Anatomy of a Perfect Push Message (20)
What GDPR Means for App Analytics and Mobile EngagementLocalytics
You’ll learn the key changes that are part of GDPR, how Localytics is supporting the new privacy requirements, and what you need to know to start auditing your data collection processes.
Rich pushes are an incredibly powerful form of push notifications. In fact, our customers are seeing their message open rates increase by an average of 30% when they send a push notification with rich content! In this webinar we discuss:
- What are rich pushes?
- Best practices for using rich push
- A demonstration of sending rich pushes using Localytics
No matter the app size, category, or business model, retaining app users is a big problem -- and an opportunity. An emerging breed of data-savvy marketers are bridging new technology and proven statistics to level up their app retention strategy. Erik Kubik from Delivery Hero joined us to discuss how they leveraged predictive analytics to identify and rescue their customers at risk of churn.
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...Localytics
Are users being disrupted by your messages? Are you driving users to your app, or driving them away? In this presentation we take a look at some mobile app marketing best practices while examining good and not-so-good examples of app messaging.
Learn how to make your messages move your users!
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
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Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
The Do's & Don'ts of Push and In-App Messaging Campaigns: December 2014 WebinarLocalytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. In this webinar, we discussed the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
2. WHAT ARE PUSH MESSAGES?
Push messages can be used to:
o Promote special offers & sales
o Highlight exciting new features
o Encourage in-app engagement
But first of all…
o Notifications delivered to the home screen when a
user is outside your app
o Used to drive attention and traffic back into the app
Push messages are:
3. PUSH MESSAGES ARE A BIG DEAL!
o Push notifications boost app engagement by 88%
o 50% of users opt in to push and find push messages useful.
o 65% of users return to an app within 30 days when push is enabled
Click to see more stats on push & in-app messaging!
4. WHAT ARE THE ELEMENTS OF A
PERFECT PUSH?
1. Doesn’t make opt-in mandatory
While apps should encourage new users to opt in to push messages by
highlighting value, they should also make it easy to opt out and not make
push required.
2. Makes use of rich features
For devices like Android that allow for rich features, consider including images,
graphic, in-app actions, or emojis in your push messages.
3. Segments audiences & personalizes
The best push notifications aren’t one-size-fits-all broadcast messages – they
are relevant, highly-segmented, and personalized for specific audiences.
4. Finds the perfect timing
Epic push messages are timed perfectly, coinciding with a user’s daily routine
or working in tandem with a seasonal event or holiday.
5. Drives value with killer CTAs
Good push notifications drive value with deals, discounts, and targeted CTAs
that deep link back into the app.
5. 6. A/B tests like crazy
A/B test all elements of your push message, from copy length to punctuation
and CTAs.
7. Nails the frequency
Find a push message cadence that works for your audience without coming
off as spammy.
8. Measures the metrics that matter
Avoid measuring vanity metrics and instead monitor metrics that hold value
for your app.
9. Makes use of marketing automation
Automatically segment new users into pre-crafted buckets with tailored
nurture messages made for specific audiences.
WHAT ARE THE ELEMENTS OF A
PERFECT PUSH? (CONTINUED)
7. USE PRE-PERMISSION SCREENS
Use pre-permission screens to evaluate a user’s current mood before asking
for the final opt-in.
DON’T MAKE OPT-IN MANDATORY
8. USE PRE-PERMISSION SCREENS
Use pre-permission screens to evaluate a user’s current mood before asking
for the final opt-in.
HIGHLIGHT VALUE
Explain to users how opting in to push messaging will benefit them and improve
the value of your app.
DON’T MAKE OPT-IN MANDATORY
9. USE PRE-PERMISSION SCREENS
Use pre-permission screens to evaluate a user’s current mood before asking
for the final opt-in.
HIGHLIGHT VALUE
Explain to users how opting in to push messaging will benefit them and improve
the value of your app.
BE TRANSPARENT
Make sure users understand what kind of notifications they should expect from
your app.
DON’T MAKE OPT-IN MANDATORY
10. USE PRE-PERMISSION SCREENS
Use pre-permission screens to evaluate a user’s current mood before asking
for the final opt-in.
HIGHLIGHT VALUE
Explain to users how opting in to push messaging will benefit them and improve
the value of your app.
BE TRANSPARENT
Make sure users understand what kind of notifications they should expect from
your app.
MAKE IT EASY TO OPT OUT
Let users opt out of push (and who knows - they may choose to opt in later
after using your app). Otherwise you risk annoying your users and driving
them to uninstall your app.
Android opts users into push by default, so make sure you have some
information in your app settings for helping users opt out if they really want to.
DON’T MAKE OPT-IN MANDATORY
11. DON’T MAKE OPT-IN MANDATORY
Highlights value proposition
Specifies the type of
notifications that will be sent.
Encourages users to opt
in to push notifications,
but makes it easy to opt
out as well
12. DON’T MAKE OPT-IN MANDATORY
Highlights value proposition
Specifies the type of
notifications that will be sent.
Encourages users to opt
in to push notifications,
but makes it easy to opt
out as well
Click to read more
about getting users
to opt in to push!
RELATED BLOG POST
14. USE IMAGES ON ANDROID
Push messages on Android devices allow you to incorporate
rich images.
MAKE USE OF RICH CONTENT
15. USE IMAGES ON ANDROID
Push messages on Android devices allow you to incorporate
rich images.
APP INTERACTIONS VIA PUSH
Some devices also allow apps to set up actions that can be
performed within push messages.
MAKE USE OF RICH CONTENT
16. USE IMAGES ON ANDROID
Push messages on Android devices allow you to incorporate
rich images.
APP INTERACTIONS VIA PUSH
Some devices also allow apps to set up actions that can be
performed within push messages.
ADD EMOJIS
Try including emojis in your push messages for added visual
interest!
MAKE USE OF RICH CONTENT
17. MAKE USE OF RICH CONTENT
Medium on Android lets users
perform app-related actions from
within push notifications
Groupon for Android inserts
bright, colorful banner images
in to push notifications to grab
attention
18. MAKE USE OF RICH CONTENT
Both Android and iOS
devices can incorporate
emojis into push
messages for added
visual interest
20. SEGMENT AUDIENCES
Bucket app users into groups based on past purchases, user
characteristics, and behaviors.
SEGMENT AUDIENCES & PERSONALIZE
21. SEGMENT AUDIENCES
Bucket app users into groups based on past purchases, user
characteristics, and behaviors.
SEND PERSONALIZED MESSAGES
Send messages personalized for your segmented user buckets that
are hyper-relevant for specific audiences.
SEGMENT AUDIENCES & PERSONALIZE
22. SEGMENT AUDIENCES
Bucket app users into groups based on past purchases, user
characteristics, and behaviors.
SEND PERSONALIZED MESSAGES
Send messages personalized for your segmented user buckets that
are hyper-relevant for specific audiences.
AVOID GENERIC MESSAGING
Do not send out one-size-fits-all broadcast messages that may
not be relevant to all your audiences.
SEGMENT AUDIENCES & PERSONALIZE
23. SEGMENT AUDIENCES & PERSONALIZE
Runkeeper uses past
profile data to remind
users when they might
want to go for a run
24. SEGMENT AUDIENCES & PERSONALIZE
Uses location
data combined
with in-app data
to send a targeted
message with an
actionable alert
Highlights
monetary
discount to
entice users
26. USE LOCAL TIMING
Send push notifications at appropriate times of day that match the
user’s local time.
FIND THE PERFECT TIMING
27. USE LOCAL TIMING
Send push notifications at appropriate times of day that match the
user’s local time.
CUSTOMIZE MESSAGING FOR
HOLIDAYS
Send messages that coincide with certain times of the year, holidays, or
cultural events.
FIND THE PERFECT TIMING
28. USE LOCAL TIMING
Send push notifications at appropriate times of day that match the
user’s local time.
CUSTOMIZE MESSAGING FOR
HOLIDAYS
Send messages that coincide with certain times of the year, holidays, or
cultural events.
END IRRELEVANT MESSAGES
Make sure to shut off expired messages when they become out of
date. For example, you wouldn’t want to send a Thanksgiving
message in December.
FIND THE PERFECT TIMING
29. FIND THE PERFECT TIMING
Hydro Coach reminds users to
drink a glass of water as soon
as they wake up in the AM
Best Buy celebrates
Thanksgiving with a great
emoji while promoting their
Black Friday sales!
32. INCORPORATE CTAS
Include call-to-actions in your push messages to drive user action.
CONVEY URGENCY
Notify users about time sensitive deals and 24 hour flash sales to drive
immediate engagement and conversions.
DRIVE VALUE WITH KILLER CTAS
33. INCORPORATE CTAS
Include call-to-actions in your push messages to drive user action.
CONVEY URGENCY
Notify users about time sensitive deals and 24 hour flash sales to drive
immediate engagement and conversions.
DEEP LINK
Make sure that your push messages deep link to relevant screens
within your app – don’t just dump users at the home screen!
DRIVE VALUE WITH KILLER CTAS
34. DRIVE VALUE WITH KILLER CTAS
Call-to-action conveys urgency and
encourages immediate action
Profile data & preferences are usedto
segment female users and send them
targeted sales notifications
35. DRIVE VALUE WITH KILLER CTAS
Concise and specific call-to-action
Highlights discount and value,
segmented to a specific
audience of free subscribers
37. TEST MESSAGING
Try different wording, phrases, message length, and CTAs.
A/B TEST LIKE CRAZY
Click to read more
about how to master
A/B testing!
RELATED BLOG POST
38. TEST MESSAGING
Try different wording, phrases, message length, and CTAs.
SEE WHICH PUSHES PERFORM BEST
Experiment with different push messages and see which kind of
message your audience responds to.
A/B TEST LIKE CRAZY
Click to read more
about how to master
A/B testing!
RELATED BLOG POST
39. TEST MESSAGING
Try different wording, phrases, message length, and CTAs.
SEE WHICH PUSHES PERFORM BEST
Experiment with different push messages and see which kind of
message your audience responds to.
DON’T A/B TEST MORE THAN ONE
ELEMENT AT A TIME
You should only A/B test one element change at a time so that you’re
never confused about which change is driving the results.
A/B TEST LIKE CRAZY
Click to read more
about how to master
A/B testing!
RELATED BLOG POST
40. TEST MESSAGING
Try different wording, phrases, message length, and CTAs.
SEE WHICH PUSHES PERFORM BEST
Experiment with different push messages and see which kind of
message your audience responds to.
DON’T A/B TEST MORE THAN ONE
ELEMENT AT A TIME
You should only A/B test one element change at a time so that you’re
never confused about which change is driving the results.
A/B TEST LIKE CRAZY
Click to read more
about how to master
A/B testing!
RELATED BLOG POST
42. FIND THE PERFECT FREQUENCY
FOR YOUR APP AUDIENCE
Different apps allow for different push notification frequencies – for
example, social apps can send more notifications detailing friends’
posts and activity.
NAIL YOUR FREQUENCY
43. FIND THE PERFECT FREQUENCY
FOR YOUR APP AUDIENCE
Different apps allow for different push notification frequencies – for
example, social apps can send more notifications detailing friends’
posts and activity.
DON’T SPAM USERS
While social apps may send frequent push notifications, other apps
such as promotional or ecommerce apps may need a lower frequency
to avoid spamming users with constant ads.
NAIL YOUR FREQUENCY
45. LOOK PAST APP OPENS
App opens aren’t everything – you’ll likely have much more important
metrics to measure that are relevant to your app, such as your KPIs.
MEASURE MOBILE METRICS THAT MATTER
46. LOOK PAST APP OPENS
App opens aren’t everything – you’ll likely have much more important
metrics to measure that are relevant to your app. Use KPIs to
influence your key metrics to measure.
MEASURE WHAT MATTERS FOR
YOUR APP
Different apps will have different metrics for success.
MEASURE MOBILE METRICS THAT MATTER
o Media apps might measure articles read
o Music apps might measure songs played
o Gaming apps might measure levels completed
48. AUTO-ENROLL NEW USERS INTO
EXISTING CAMPAIGNS
New users can be enrolled into pre-designated campaigns that
match certain criteria.
MAKE USE OF MARKETING AUTOMATION
49. AUTO-ENROLL NEW USERS INTO
EXISTING CAMPAIGNS
New users can be enrolled into pre-designated campaigns that
match certain criteria.
NURTURE VIA AUTOMATED PUSH
Nurture users down the funnel with automated push messaging
campaigns that match their assigned segments.
MAKE USE OF MARKETING AUTOMATION
50. AUTO-ENROLL NEW USERS INTO
EXISTING CAMPAIGNS
New users can be enrolled into pre-designated campaigns that
match certain criteria.
NURTURE VIA AUTOMATED PUSH
Nurture users down the funnel with automated push messaging
campaigns that match their assigned segments.
MAKE USE OF MARKETING AUTOMATION
Click here to get your free app
marketing automation kit from
Localytics!
FREE MARKETING AUTOMATION KIT