Keynote presentation NFC Solutions Summit 2015

1. NFC: ACCELERATING
MOMENTUM, EXPANDING
OPPORTUNITIES
Paula Hunter
NFC Forum Executive Director
NFC Solutions Summit
October 7, 2015 Advancing Near Field Communication Technology

2. NFC AS DEFINED BY THE NFC FORUM
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3. 3
NFC IS BASED ON STANDARDS

4. NFC DEVICES OPERATE IN 3 MODES
Card Emulation
4
Tag/Card Reader/Writer
Connect the world of
apps with the physical
world
Connect devices through
physical proximity
Connect to a common
infrastructure …3
2
1
Peer to Peer

5. NFC INDUSTRY UPDATE
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6. NFC MARKET OPPORTUNITY
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.

7. 7
NFC PHONES AVAILABLE NOW
• 330+ models
worldwide
• 1 billion in market
now
• Over 2 billion by end
of 2016

8. MOBILE NFC PAYMENT IS EXPANDING GLOBALLY
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• Supports open development
• Carriers on board
• HCE-based payment projects
all over the world
• Ongoing Infrastructure Investment
 EMV adoption/Liability Shift enlarges acceptance point deployment
Full scale deployment of Mobile Payment in US
Apple Pay
• 1M users within 72 hours
• 2500 banks, 1M locations
• Expanded to UK in June
Android PaySamsung Pay
• Just launched in S. Korea, US
• $30M/mo. In S. Korea
• NFC + MST

9. HOST CARD EMULATION BREAKTHROUGH
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Open
Global, Software basis, and scalable
Flexible security
3
2
1
Over a billion units available in
the global market
Opens up use of card emulation
to everyone from developers to
large entities
Security can be tuned to
what the service will require

10. HCE IN ACTION
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11. VISA EUROPE/WORLDLINE
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● First implementation of Visa cloud-based
payments
● Developed for Android 4.4+
● Pilot launched last May in Germany

12. AMERICAN EXPRESS
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● 1st Amex HCE implementation
● PBZ: 2nd largest bank in Croatia
● Subsidiary of Intesa Sanpaolo (#2
bank in Italy)
● Opportunity to expand to 12 other
Intesa groups in 11 countries

13. BANKINTER
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● Top 6 Spanish bank
● Launched Sept. 2014
● Developed in partnership with Seglan
● Seeking licensing to other banks

14. ING
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● World‘s largest financial
services conglomerate
● NFC HCE trial launched in
Netherlands in September
● Android KitKat 4.4+
● 5,000 customers initially

15. BARCLAYCARD
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● Europe‘s leading issuer of
credit cards
● Adding HCE to mobile app
● Launching in November
● Simple opt-in process
● 300K retail locations and
London Transport

16. ROYAL BANK OF CANADA
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● Largest financial institution in
Canada
● First HCE deployment in
North America
● Launched in September
● Patented platform

17. WHAT’S NEXT FOR NFC?
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18. THE INTERNET OF THINGS ...
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... AND THE CONNECTED CONSUMER

19. 19
DELIVERING ONE-TAP SIMPLICITY
TO TASKS OF ALL KINDS

20. 20
BRINGING INTELLIGENCE AND EXTENDING THE
REACH OF NETWORKS TO UNCONNECTED OBJECTS

21. NFC ENABLES IOT AND THE CONNECTED
CONSUMER
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22. IOT/CONNECTED CONSUMER REQUIREMENTS
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Easy
Network
Access and
Data Sharing
User Control
with
Expressed
Intent
Data
Security at
Multiple
Levels
Ability to
Connect the
Unconnected
Only NFC Provides:

23. EASY NETWORK ACCESS AND DATA SHARING BETWEEN
DEVICES
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● No lengthy handshaking
● No user data entry required
● No additional user interface required
● Fast, error-free data sharing

24. USER CONTROL WITH EXPRESSED INTENT
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● Simple, intuitive means of user intent to
initiate action
● Sure and consistent
● User options to set and enforce preferred
degree of control

25. DATA SECURITY AT MULTIPLE LEVELS
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● Built-in features that limit
opportunities for eavesdropping,
man-in-the-middle attacks
● Easy-to-deploy options for additional
protections to match each use case
● Tools to set and enforce security
preferences Secure Element
App-Level Security
User Settings
Digital Certificates
Range Limit

26. THE ABILITY TO CONNECT THE UNCONNECTED
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● It‘s The Internet of Things, not The Internet
of Electronic Things
● Need a way to embed intelligence in
unpowered, unconnected objects and things
● Need a way to gather data from unpowered,
unconnected objects and things

27. BENEFITS OF THE CONNECTED WORLD
● Increased productivity
● Fewer steps
● Less data re-entry
● Greater, easier control
● Better coordination
● Data analytics
● Cost savings
Juniper Research: 38.5 billion connected devices by 2020
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28. NFC TRACKS VINTAGE WINES
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● Temperature/humidity sensors in fine wine cases
● Provides data en route with a tap of an NFC-enabled device
● Tracks cold chain for quality
● Ensures provenance

29. NFC SUPPORTS THE CONNECTED HOME
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● Smart Lighting
● Link energy-harvesting wireless light switches to a home
network with a touch an NFC-enabled phone
● Simplifies setup and control

30. NFC AUTHENTICATES COLLECTIBLES
●Luxury Goods and Collectibles
 Embedded NFC tags in luxury goods
enable consumers to verify their
authenticity
 NFC tags in collectible footballs used in
college games provide proof of
authenticity and the ball’s history
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31. NFC BRINGS ONLINE OFFERS TO PRODUCTS
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● NFC adds fun and excitement
to everyday consumables
 NFC tag in cereal box insert
 Delivers fully customizable offers

32. HOW THE NFC FORUM IS LEADING THE
WORK
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33. NFC FORUM MISSION
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● Develop standards-based NFC specifications
● Encourage the development of products based on NFC Forum specifications
● Work to ensure that products claiming NFC capabilities comply with NFC Forum specifications
● Educate consumers and enterprises globally about NFC
Specifications &
Application Documents
Compliance Branding

34. THE NFC FORUM REPRESENTS
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• All of the world’s major mobile
operating system providers
• All of the leading NFC payment service
providers
• All of the major NFC chip vendors
• Billions of smartphone users

35. SPONSOR MEMBERS
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PRINCIPAL MEMBERS

36. ASSOCIATE MEMBERS
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37. IMPLEMENTER MEMBERS
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NON-PROFIT MEMBERS

38. THE UNIVERSAL SYMBOL FOR NFC
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More than 3,300 licenses

39. LIAISON PARTNERS
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40. HOW THE NFC FORUM IS DRIVING ADOPTION
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 Harmonize existing contactless standards
 Enable new applications and services
 22 Specifications published
 Over 50,000 downloads
Technical Specifications
 Advance NFC initiatives
 Influence new technical specifications
 Create new business alliances and opportunities
 Contribute to the growth of NFC
 Collaborate with over 165 companies worldwide
Special Interest Groups (SIGs)
 Collaborate with industry stakeholders to determine
most pressing needs and promising directions
 Ensure that new NFC solutions are future-safe
 Work across Consumer Electronics, Health Care,
Payment, Retail and Transport business sectors
Membership
 Establishes strong foundation for NFC
implementations
 Fosters gold standard of confidence and credibility
 25 authorized labs; 7 validated test tools, over 100
certified devices
 Plugfests for testing interoperability and compliance
Compliance Program
http://nfc-forum.org/

41. THANK YOU!
Please join us at the NFC Forum:
http://nfc-forum.org/about-us/join-the-forum/
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42. IMAGE CREDITS
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Slide 4: MarketingPilgrim.com
Slide 11: Visa Europe
Slide 14: ING
Slide 15: Barclaycard
Slide 18: Samsung
Slide 19: LG; RapidNFC; Coca-Cola Co.; Sony
Slide 20: Opus One Winery; Egeetouch.com; Kraft Foods
Slide 26: Signbox; Shenzhen Chuanxinjia RFID Tag Co., Ltd.;
Samsung; Atuch.com
Slide 28: eProvenance
Slide 29: EnOcean
Slide 30: Big Game USA/PROVA Group
Slide 31: NXP