In 2019, we should focus on two key areas: Audiences and Automation. There may be more focus on automation and connecting with audiences instead of keywords.

1. PPC TRENDS
FOR 2019
By: Woosper.com

2. OVERVIEW
In 2019, we should focus on two
key areas: Audiences and
Automation.
There may be more focus on
automation and connecting with
audiences instead of keywords.
02

3. PPC marketers will adopt audience targeting strategies
for the ads instead of keywords.
According to Purna Virji, Senior Manager of Global
Management, Microsoft “Drill down in them even
further, so your ad messaging can be as relevant and
feel as personalized as possible.”
05
TARGET AUDIENCE

4. PPC Automation services are the powerful
way to improve the performance of your
campaigns. It can save your a lot of time and
money.
06
AUTOMATION
OPPORTUNITIES

5. E-commerce platform is the best platform to run
your ads. Amazon has captured the attention of
Google, Facebook, and Bing when it comes to ads
placement.
05
AMAZON

6. Video marketing can do wonders for your
business. Though video marketing is more
expensive than other traditional methods of
digital advertising but you have to do it
otherwise you'll fall behind your competitor.
06
VIDEO MARKETING

7. There will be more use of conversion-user
strategies. You can expect a lot of new tools and
features from every PPC marketing platform.
These will provide opportunities for marketers
who are ready to jump in and take advantage of
them.
09
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